More Related Content Similar to Markezine day 2012 gdo nakazawa
Similar to Markezine day 2012 gdo nakazawa (20) Markezine day 2012 gdo nakazawa1. MarkeZine Day Spring 2012
ããã°ããŒã¿ã¯ããŒã±ãã£ã³ã°ã«
NAKAZAWA
äœãããããã®ã
ããŒã±ãã£ã³ã°éš éšé· äžæŸ€äŒžä¹
date 2012/3/22
2. NAKAZAWA
èªå·±çŽ¹ä»
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 1
3. èªå·±çŽ¹ä»
ååïŒäžæŸ€äŒžä¹
äŒç€ŸïŒïŒæ ªïŒãŽã«ããã€ãžã§ã¹ãã»ãªã³ã©ã€ã³
éšçœ²ïŒããŒã±ãã£ã³ã°éš éšé·
é£çµ¡ïŒshinya_nakazawa@gdo.co.jp
NAKAZAWA
ãè·åçµæŽçãªã
ã«ãŒã ïŒ å£²å ŽïŒãœããããã®é»å楜åšã³ãŒããŒããã¢é·ïŒ
ïœïŒæ ªïŒãœãããã ïŒïŒå¹Žéããã ïœ
ã¢ã«ãã€ã â åºå¡ â ããã¢é· â ãã€ã€ãŒå
¹ïŒïŒ€
â ECç«äžãããžã§ã¯ãã¡ã³ã㌠â CRMéšïŒãã€ãã³ã°ïŒ
â æ°åºèç«äžPM â å¶æ¥äŒç» â çµå¶äŒç»çµå¶ç®¡çæ
åœ
ïœïŒæ ªïŒãŽã«ããã€ãžã§ã¹ãã»ãªã³ã©ã€ã³ ïŒå¹Žããã ïœ
ãã°ïŒããŒã¿ãã€ãã³ã°ããŒã ç«äžããªãŒã㌠â ããŒã±ãã£ã³ã°éšè²¬ä»»è
âæ
å ±ã·ã¹ãã æŽåPJPMïŒBIã»DWHã»ãã°ïŒ â å
šç€Ÿã·ã¹ãã åæ§ç¯PJPMO
âå
šç€Ÿãããžã¡ã³ãäœç³»æ§ç¯PJPM â çµå¶ç®¡çéšç«äžãéšé·å
¹ä»»
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 2
4. èªå·±çŽ¹ä»
顧客ã®ç解
1994幎
åºèã»ããã¢é·
çŽæ¥èŠ³å¯
1999幎
MDã»ãã€ã€ãŒ
NAKAZAWA
POSããŒã¿ 販売å®çžŸã®ææ¡
2002幎 販売å®çžŸã®ææ¡
ããŒã¿ãã€ãã³ã° POSããŒã¿
ãããã¡ã€ã«ã賌買åŸåã®ææ¡
顧客ãã¹ã¿
2006幎 POSããŒã¿ 販売å®çžŸã®ææ¡
WebããŒã±ãã£ã³ã° 顧客ãã¹ã¿ ãããã¡ã€ã«ã賌買åŸåã®ææ¡
å®åœ¢ãã°ããŒã¿ å£²å Žè¡åãæ©äŒãã¹ã®ææ¡
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 3
5. èªå·±çŽ¹ä»
åºé ã«ããé ã¯ã»ã»ã»
ã客æ§ã®å£²å Žã§ã®è¡å芳å¯ãäŒè©±ãéããŠãèªåã®äžã®ãã€ãã³ã°
ãšã³ãžã³ã§ãã¬ã³ã¡ã³ããããŒãœãã©ã€ãºå¯Ÿå¿ãè¡ãªã£ãŠãã
NAKAZAWA ãããããããããªã¢ã«ã¿ã€ã ãã«ææ¡ããŠãã
ãã€ãã¹ããªã¿ã€ãã³ã°ã§ãé©åãªå¯Ÿå¿ãã客æ§ã«è¡ããŠãã
ããã°ããŒã¿ã䜿ããš
ãã®å£²å Žã§ãã£ãŠãäºãããã£ãšç²ŸåºŠé«ããããã§ãã§ãã¡ããã®ãïŒ
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 4
6. NAKAZAWA
ããã°ããŒã¿ãšã¯äœãïŒ
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 5
7. ããã°ããŒã¿ãšã¯äœã
ããããããã°ããŒã¿ãšããé¿ããããå«
ãªããšãªãè¡æ£èã ïŒããã¯ïŒ ããã°ïŒïŒ
åã«ã§ããããŒã¿ãšããã ããªã
NAKAZAWA
ããæ°å¹Žåãããæ
å ±ççºããšãè²ã
èšãããŠãã
ã©ãããŸãããã³ããŒãæ°ããªè£œå売ã蟌ãçºã®ããºã¯ãŒããªãããïŒ
ãªã©ãšçãæ·±ããªãã€ã€ã
ãšã«ããèªåãªãã«ãããŒã±ã¿ãŒãšããŠè§£éããŠã¿ãŸãã
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 6
8. ããã¯ããŒã¿ãšã¯äœã
⢠ãŠã£ãããã£ã¢ã§èª¿ã¹ãŠã¿ãã»ã»ã
ï ããã°ããŒã¿ (è±èª: Big data)[1]ã¯ã2009幎é ããæå±ããå§ããæ
å ±æè¡ç£æ¥ã«ãããæ°ããª
ã¿ãŒã ãéåžžã®ããŒã¿ããŒã¹ç®¡çããŒã«ãªã©ã§åãæ±ãäºãå°é£ãªã»ã©å·šå€§ãªå€§ããã®ããŒã¿ã®éãŸã
ïŒæ§é åããŒã¿ïŒåæ§é åããŒã¿ïŒéæ§é åããŒã¿ïŒã§ããããã®æ ŒçŽ[2]ãæ€çŽ¢ãå
±æãåæ[3]ã
å¯èŠåãªã©ã«å°é£ãã䌎ãã
⢠ITçšèªèŸå
žã§èª¿ã¹ãŠã¿ãã»ã»ã
NAKAZAWA
ï ãã倧ããªããŒã¿ã»ãããåæããããšã§ããžãã¹åŸåã®ç¹å®ãç
æ°ã®äºé²ãç¯çœªã®å¯Ÿçãªã©ã«ã¡ãªãã
ããããšèšãããŠãããæè¡ã®é²æ©ã«ããå€åãããããã¿ãã€ãããšã¯ãµãã€ãããŒã¿ãã€ããªã©ãçŸåš
ã®ããŒã¿ã®å€§ããã®éçã§ãããããã°ããŒã¿ã¯æ°è±¡åŠãã²ããã¯ã¹ãã³ãã¯ããã¯ã¹ãè€éãªç©çã·ãã¥
ã¬ãŒã·ã§ã³ãç°å¢çç©åŠãã€ã³ã¿ãŒãããæ€çŽ¢ãçµæžåŠãçµå¶æ
å ±åŠãªã©ã®åéã§ç§åŠè
ãæ¥åžžçŽé¢
ãã課é¡ã§ãããã¢ãã€ã«æ©åšã«æèŒãããã»ã³ãµãŒããªã¢ãŒãã»ã³ã·ã³ã°æè¡ããœãããŠã§ã¢ã®ãã°ãã«
ã¡ã©ããã€ã¯ããã©ã³ãRFIDãªãŒããŒãç¡ç·ã»ã³ãµãŒãããã¯ãŒã¯ãªã©ã§ããŒã¿ãåéãããããã«ãªã£ãã
ãšãããŒã¿ãå¢å ããäžå ãšãªã£ãŠããã
çŸåšã®ããã°ããŒã¿ã®ç¹åŸŽçãªèª²é¡ã®äžã€ã¯ããªã¬ãŒã·ã§ãã«ããŒã¿ããŒã¹ãšãã¹ã¯ãããçµ±èšã»å¯èŠå
ããã±ãŒãžã§åãæ±ãããšãé£ãããšããããšã§ãæ°åãæ°çŸãããã¯æ°åå°ã®ãµãŒããŒäžã§åäœãã
倧èŠæš¡äžŠåãœãããŠã§ã¢ãå¿
èŠãšããŠããããšã§ãããããã°ããŒã¿ã®å€§ããã¯ããŒã¿ãåãæ±ãè
ã®èœ
åã«ãã£ãŠå€ããããæ°çŸã®ã¬ãã€ãã®ããŒã¿ãåããŠåŠçããå¿
èŠã«è¿«ãããããšããããŒã¿ç®¡çã®
éžæè¢ãåèãããã£ãããšãªãããšããããå¥ã®è
ã«ãšã£ãŠã¯ããããæ°åããæ°çŸãã©ãã€ãã§ãã
ããšããããã
ãããŸãããããŒã±ã¿ãŒãªã®ã§ããããããŸããïŒïŒ
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 7
9. èªåãªãã®è§£é
⢠ããã°ããŒã¿ãäžèšã§èšããš
ï ãšã«ããéãèšå€§ã§ãçŸåšã¢ãªã¢ãªå¢æ®äžã®ããããŸã§åãæ±ãã«ã
ãã£ãããŒã¿çŸ€ãå«ã倧éããŒã¿ã®ç·ç§°
⢠ç¹ã«ã©ããªããŒã¿çŸ€ãæãã®ïŒ
NAKAZAWA
ï 倧容éã®ãWebãã°ããŒã¿ãPOSããŒã¿
ï æç« ãåç»ãã»ã³ãµãŒçã®éå®åã»éæ§é åããŒã¿
ï ãªã¢ã«ã¿ã€ã æ§ãé«ãããŒã¿
ïŒåºå
žïŒæ¥æ¬ïŒ©ïŒ¢ïŒ
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 8
10. éå®åãšãéæ§é åããŒã¿ã£ãŠäœïŒ
⢠æ§é åããŒã¿ ïŒ è¡šåœ¢åŒã£ãœãããšã¯ã»ã«ãšãã¢ã¯ã»ã¹ã§éèšã§ãããã
ï ãªã¬ãŒã·ã§ãã«ã¢ãã«ã®ããŒã¿ããŒã¹ã«æ ŒçŽããããããŒã¿çŸ€ã§ãIDçªå·çã®ããŒ
ãšãªãããŒã¿ãå©çšããŠãããŒã¿ã®çµåãæœåºãè¡ãäºãã§ãããããŒã¿ã¯è¡šåœ¢åŒ
ã§æ ŒçŽãããäžè¬çã«SQLãšããèšèªãçšããŠæäœãè¡ãã
NAKAZAWA
⢠éæ§é åããŒã¿ ïŒ è¡šåœ¢åŒã¯ç¡çã£ãœã
ï å®å
šãªæ§é å®çŸ©ãæãããïŒãã¡ããã¡ãïŒïŒ
RDBã«æ ŒçŽåºæ¥ãªãããŒã¿çŸ€ã
ï å©çšå¯èœãªåœ¢ã«ãããããããã¹ããã€ãã³ã°ç
ãè¡ããã¡ã¿ããŒã¿ãã¿ã°ä»ããçãäžæéãã
ããåŠçã«èšå€§ãªæéããããäºããããããŸ
ã§åæå©çšãé£ããã£ãã
ïŒåºå
žïŒãã€ã€ã¢ã³ã瀟
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 9
11. ãªãã§ããã°ããŒã¿ãå¢æ®ããŠããã®ãïŒ
⢠ãªãã§ã¢ãªã¢ãªå¢æ®ããŠãã®ïŒ
ï ãœãŒã·ã£ã«ã¡ãã£ã¢ã®æ®åã§ãäžè¬äººãã³ã³ãã³ãäœããŸããäž
ï åç»ã³ã³ãã³ããå¢æ®äž
ï ã¹ããŒããã©ã³ãšãã»ã³ãµãŒã§ãããŒã¿èç©æ©äŒãæ¡å€§äž
NAKAZAWA
ïŒåºå
žïŒãã€ã€ã¢ã³ã瀟
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 10
12. 掻çšæè¡ãã€ã³ãã©ã®ç»å Ž
éå®åããŒã¿ãå«ããæ§ã
ãª
éå€ãªå€§éããŒã¿ã
HadoopïŒNoSQL ããŒã¿ã倧éä¿åããé«éã«å
é«éåŠç
æ£åŠçããæè¡
倧éããŒã¿ããæçšãªç¥èŠãã
æ©æ¢°åŠç¿ ã«ãŒã«ããã¿ãŒã³ã
ã¿ãŒã³ã»ã«ãŒã«ãèªåçã«èŠã€ã
ïŒããŒã¿ãã€ãã³ã° çºèŠãã¢ããªã³ã°
NAKAZAWA
åºãæè¡
ã€ã³ã¡ã¢ãªãŒããŒã¿ 倧éããŒã¿åŠçãé«åºŠãªæŒç®ã
ã¢ãã«ããªã¢ã«ã¿ã€ã
ããŒã¹ïŒã¹ã±ãŒã«ã¢ ãªã¢ã«ã¿ã€ã ã«è¡ããããããã
ã«ã¢ã¯ã·ã§ã³ã«åæ
ãŠãåã¹ãã¬ãŒãž ããŒããŠãšã¢ç°å¢ã®é²å
ããããã¯ã©ãŠããµãŒãã¹ã«ããäœã³ã¹ãå
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 11
13. äœæ
ã«ä»ã泚ç®ããå§ããã®ãïŒïŒ
ããŒã¿ã¯ååšããŠããããæè¡é¢ãROIããæ¬æ Œæ®åãã
ããžãã¹æŽ»çšãå¯èœã«ãããæè¡ äžçäžã®ããŒã¿ã®80ïŒ
ãå ããé
NAKAZAWA
ãã€ã³ãã©ãæŽã£ãŠãã æ§é åããŒã¿ã®å¢å ãæ¥å é
éãå€ãããïŒ æè¡çã«å©çšã§ããããã«ãªã£ããã泚ç®ïŒ
ãããã©ããããŒã±ãã£ã³ã°çã«æçšã£ãœãïŒ
ãšæããã¯ãããŠãã®ã§ã¯ïŒ
ïŒåºå
žïŒæ¥æ¬ïŒ©ïŒ¢ïŒ
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 12
14. äœæ
ã«ããŒã±ãã£ã³ã°ã«æçšã£ãœãïŒ
æèã»ç¡æèå«ããã顧客èªèº«ãçºããæ
å ±ããççºçã«å¢
ïœå人ãçºããæ
å ±ã®å€æ§åïœ å ãããããŸã§ããã€ãã€ã粟床ããããªããªãŒããšæã£ãŠãã
è¡åäºæž¬ãå€å¥ããå人ã«é¢ããæ
å ±ã®å€æ§åãšå¢å ã§ã
ãœãŒã·ã£ã«ã»ã¡ãã£ã¢ ãããå©çšããã°ãåæ粟床ã«å ããæã¡æã®é床ãäžãã
ããã»ã»ãããªããŠæã£ãŠãæã«ãããŸãå
·åã«æè¡ãè¿œãã€ã
GPSæ
å ± ãŠããïŒãšããæããããªãã§ããããã
ã¢ã¯ã»ã¹ãã°
åæ粟床ïŒé床ãé£èºçã«
NAKAZAWA
ã¬ã€ãã£ã³ã°
ç»åã»åç» åäžããããªæ°é
ããã
ïœå人ãçºããæ
å ±éã®å¢å€§ïœ
æã¡æã®å¹æãåäž
ïŒåºå
žïŒæ¥æ¬ïŒ©ïŒ¢ïŒ
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 13
17. åæ粟床ã»é床ã®é£èºçåäž ïœèª°ã«ïœ
åæ粟床ã»é床ã®é£èºçåäž èª°ã«ãäœãããã€
⢠買ããããªäººã圱é¿åã®ãã人ãç¹å®ã§ããå¯èœæ§
ï ã€ã³ãã«ãšã³ãµãŒã®ç¹å®
ï ãœãŒã·ã£ã«ã°ã©ãã®æŽ»çš
ï 賌買ããã³ã·ã£ã«ã®é«ã顧客ãç¹å®
NAKAZAWA
ï éå»ã®è³Œè²·å±¥æŽããã¢ã³ã±ãŒãããŒã¿ã蚺æã¢ããªçã®ããŒã¿
ããœãŒã·ã£ã«ãããã¯ãŒã¯å³ã ãæç³»åäŒæå³ã
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. ïŒåºå
žïŒ Feb. 21 2012 Hottolink Inc. page 16
18. åæ粟床ã»é床ã®é£èºçåäž ïœäœãïœ
åæ粟床ã»é床ã®é£èºçåäž èª°ã«ãäœãããã€
⢠ä»æ±ããŠããååãæ
å ±ããããæ£ç¢ºã«äºæž¬ã§ããå¯èœæ§
ï ä»ããã®ç¬éæ±ããŠããååãæšå®
ï ã¬ã³ã¡ã³ãã¢ãã«ã«ããªã¢ã«ã¿ã€ã ã®ãã°æ
å ±ãå å³ãæ©æ¢°åŠç¿
ï é²èŠ§ã»è³Œè²·å±¥æŽã§ã¯åŸãããªããé«ã粟床ã®ã¬ã³ã¡ã³ã
NAKAZAWA
ï ã³ã³ãã³ããã°ãã¬ãã¥ãŒãååã³ã¡ã³ãçã®æèãåããããŒã¿
顧客ãã¹ã¿
ã¢ããªã³ã° 賌買äºæž¬
賌買DB
ãªã³ã¡ã³ããŒã·ã§ã³
ååã»ãµãŒãã¹ãã¹ã¿
ããŒãœãã©ã€ãº
ãã°DB
ã€ãã³ãããªãã³
ãœãŒã·ã£ã«ããŒã¿ ãªã¢ã«ã¿ã€ã ããŒã¿
å±¥æŽããŒã¿ å©çšæ¹æ³
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 17
19. åæ粟床ã»é床ã®é£èºçåäž ïœãã€ïœ
åæ粟床ã»é床ã®é£èºçåäž èª°ã«ãäœãããã€
⢠顧客æ¯ã«æããã¹ããªã¿ã€ãã³ã°ã§ããã·ã¥ã§ããå¯èœæ§
ï ä»ã®è³Œè²·æ®µéãæšå®
ï Webã¢ã¯ã»ã¹ãã°ããŒã¿ããã¹ããŒããã©ã³ã¢ããªã®å©çšå±¥æŽãäœ
眮æ
å ±çã®å©çšã
NAKAZAWA
ï èªç€Ÿãµã€ãå€ã§ã®è¡åããŒã¿ãå å³ã§ããã°ãæŽã«ç²ŸåºŠãåäžã
åŒç€Ÿã®ãŽã«ãå ŽäºçŽãªã©
ç¶ç¶å©çšããããµãŒãã¹ã®å Žåãç¹ã«æå¹
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 18
20. ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã®é«åºŠå
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã®é«åºŠå é«ç²ŸåºŠåããªã¢ã«ã¿ã€ã å
⢠ã¢ãã«ïŒã«ãŒã«ã»ãã¿ãŒã³ïŒã®ç¶ç¶çãªé«ç²ŸåºŠå
ï æ§ã
ãªããŒã¿æŽ»çšã«ãããã¢ãã«èªäœã®ç²ŸåºŠãåäž
ï ããŒã¿åŠçã®é«éåã«ãããã¢ãã«ã®ãã¥ãŒãã³ã°ãµã€ã¯ã«ãé«éå
NAKAZAWA ããã°ããŒã¿ ã¢ããªã³ã°
æ©æ¢°åŠç¿ã«ãã
ãã¥ãŒãã³ã°
æ宀ä»ãæ©æ¢°
åŠç¿
æåž«ãªãæ©æ¢°
åŠç¿
ããŒã¿ãµã€ãšã³ãã£ã¹ãã«ãã
ã¯ã€ãã¯PDCAãã¥ãŒãã³ã°
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 19
21. ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã®é«åºŠå
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã®é«åºŠå é«ç²ŸåºŠåããªã¢ã«ã¿ã€ã å
⢠顧客æ¯ã«æé©ãªã¢ã¯ã·ã§ã³ã®ãªã¢ã«ã¿ã€ã å
⢠ä»æŽ»åäžã®é¡§å®¢ã«ã¢ãã«ãåœãŠã¯ããŠããŠãŒã¶ãŒã次ã«æ±ããæ
å ±ãååãå
åãããŠæäŸ
⢠顧客ã®æŽ»åãã¿ãŒã³ãšãçŸåšã®è¡åæ
å ±ããã賌買æ欲ãæãé«
NAKAZAWA
ãŸãç¬éãäºæž¬ããæåŸã®äžæŒããã¢ã¯ã·ã§ã³
ãªã¢ã«ã¿ã€ã ã¢ã¯ã·ã§ã³
ããã°ããŒã¿ ã¢ããªã³ã°
ãŠãŒã¶ãŒè¡å
ãªã³ã¡ã³ããŒã·ã§ã³
ããŒãœãã©ã€ãº
ãã¿ãŒã³
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 20
22. å
·äœçäºäŸãšããŠã»ã»ã»
⢠Yahooã§ã¯
ï ã¬ã³ã¡ã³ããŒã·ã§ã³ã«å©çšããYã·ã§ããã³ã°ã§CVR195ïŒ
ããªãŒã¯ã·ã§
ã³ã§CVR430ïŒ
äžæã
ï åºåã¿ãŒã²ãã£ã³ã°ã«å©çšãããã¡ã·ã§ã³ã§CVR2.7åçã
ï æ€çŽ¢æè¡ã«æŽ»çšããæ€çŽ¢ã¢ã·ã¹ãã¯ãŒãçã衚瀺
NAKAZAWA
⢠楜倩ã§ã¯
ï 7500äžäŒå¡ã«å¯ŸãããããããŒãžã®ããŒãœãã©ã€ãºå
ï æ€çŽ¢ãšã³ãžã³ã®ãµãžã§ã¹ãïŒåè£ã¯ãŒãçïŒæ©èœã®é«åºŠåã§ããŠãŒã¶
å©çšçã20ïŒ
å¢å ã
⢠ãµã€ããŒãšãŒãžã§ã³ãã§ã¯
ï éäŒã®äºå
ãææ¡ããç¹å
žçãä»äžããŠéäŒãæããšã©ãŸãã
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 21
23. ããã°ããŒã¿æŽ»çšã§ããªããããã°ããïŒ
ä»åŸãããã¯ããŒã¿ã®æŽ»çšãã§ãããåŠãã§
ãŸããŸãããŒã±ãã£ã³ã°ãã¯ãŒã®æ Œå·®ãæ¡ãã£ãŠãã
NAKAZAWA
ãããæ瀟ããããã£
ã¡ãããªãïŒ
ãããŸããããã¯ããOKã£ãïŒããšèšããã»ã©ç°¡åãããªãããã»ã»ã»ã
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 22
24. ããã°ããŒã¿æŽ»çšã®èª²é¡ã¯äœãïŒ
課é¡â ããŒã¿ã»ãããžã¡ã³ã
è±å¯ãªããŒã¿ãæããŠãããïŒ
å©çšã§ãã圢ã§èç©ããŠãããïŒ
課é¡â¡NAKAZAWA 人æãšçµç¹
掻çšã§ãã人æãçµç¹äœå¶ã¯ãããïŒ
â»æ¥œå€©ã¯ä»å¹Ž2æ1æ¥ã«ã100人以äžãæããããã°ããŒã¿éšãç«ã¡äžãã
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 23
25. NAKAZAWA
ããã°ããŒã¿æŽ»çšã®çºã«å¿
èŠãªã¢ããšã¯
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 24
27. ããŒã¿ãããžã¡ã³ãã®å¿
èŠæ§
ããŒã±ãã£ã³ã°æŽ»çšãåæãšããããŒã¿ã®åéãå¿
èŠ
⢠顧客ã®è³Œå
¥æèãææ¡ããçºã®ããŒã¿
ï ã³ãç³»ã®ã³ã³ãã³ãå
å®ãå¿
é ãšèããã
NAKAZAWA
⢠顧客ã®ä»ãææ¡ããçºã®ããŒã¿
ï èªç€Ÿãµã€ãã§ã®æ¥è§Šä»¥å€ã§ã®æ¥ç¹ã®ç¢ºä¿
ï ã¹ããŒããã©ã³ã§ã®æåžžçãªæ¥ç¹ã®ç¢ºä¿
ååéžæã»è³Œè²·ã·ãŒã³ä»¥å€ã§ã®æ¥ç¹ãã³ã³ãã³ããå¿
èŠ
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 26
28. ããŒã¿ãããžã¡ã³ãã®å¿
èŠæ§
ããŒã±ãã£ã³ã°ã«å©çšã§ããããŒã¿æ ŒçŽãå¿
èŠ
⢠顧客ãã¹ã¿ãšãPOSããŒã¿ãã¢ã¯ã»ã¹ãã°ããŒã¿ã®çŽä»ã
ï ã¯ãããŒãçšããããã°ããŒã¿ãžã®ãã°ã€ã³IDæ
å ±ã®æ ŒçŽ
NAKAZAWA
⢠顧客ãã¹ã¿ãšããœãŒã·ã£ã«IDã®çŽä»ã
ï ãã°ã€ã³å
±éåçã«ãããIDã®çŽä»ã
顧客IDã«ããããããŒã¿ãçŽä»ããããšãå¿
èŠ
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 27
29. 人æãšçµç¹ã®èŠçŽã
ããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã«ç¹åããçµç¹äœ
ïŒããŒã±ã¿ãŒãããŒã¿ãµã€ãšã³ãã£ã¹ããããŒã¿ãããŒãžã£ãŒã§æ§æïŒ
çµç¹ãŽãŒã«
ã³ãã¥ãã±ãŒã·ã§ã³ã·ããªãªèšèš
ãªã³ã¡ã³ããŒã·ã§ã³
åæèŠä»¶ã»ã¢ããªã³ã°èŠä»¶èšèš
NAKAZAWA
å¶äœãã£ã¬ã¯ã¿ãŒ ããŒã¿ååŸæ段ãã©ã³ãã³ã° ã€ãã³ãããªãã³
ã³ã³ãã³ããã©ã³ããŒç
ããŒãœãã©ã€ãº
ããŒã±ã¿ãŒ
æ€çŽ¢ãšã³ãžã³
ããŒã±ãã£ã³ã°èŠä»¶ã»åæèŠä»¶ã
ç解ããäžã§ã®ãããŒã¿ã¢ãã«ã
ããŒã¿ååŸãæ
å ±ã·ã¹ãã ç°å¢
ã®æ§ç¯ã
ããŒã±ãã£ã³ã°èŠä»¶ãç解ããäžã§ã®ã
ã«ãŒã«ã»ãã¿ãŒã³ã®ã¢ããªã³ã°
çžäºç解
粟床åäžãšé«éåãäž¡ç«ãããçºã®
ããŒã¿èŠä»¶ã®ç«æ¡
ããŒã¿ãããŒãžã£ãŒ ããŒã¿ãµã€ãšã³ãã£ã¹ã
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 28
30. å人æã«æ±ããããã¹ãã« ïœããŒã±ã¿ãŒïœ
ããŒã¿ãããŒãžã£ãŒ ããŒã¿ãµã€ãšã³ãã£ã¹ã ããŒã±ãã£ã³ã°æ
åœè
ç¥ãçºã«äœãå¿
èŠã ã©ããã£ãŠç¥ãã®ã äœãç¥ãã¹ãã ã©ãå®è¡ããã®ã
ããŒã¿ååŸæ èªååããã
ããŒã¿ååŸ
段äŒç» ã¢ã¯ã·ã§ã³
NAKAZAWA
ããŒã¿å å·¥ã»è åæ ã³ãã¥ãã±ãŒã·ã§
ã¢ããªã³ã°èŠä»¶
ç© ã¢ããªã³ã° ã³ã·ããªãª
⢠ããŒã±ãã£ã³ã°æ
åœè
ï ããŒã¿ãå©çšããã©ã®ãããªããŒã±ãã£ã³ã°ãå¯èœã«ãªãã®ãã
æ§æ³ã§ããèœå
ï ããŒã¿ååŸã®çºã®é¡§å®¢æ¥ç¹ãã顧客ãµãŒãã¹ãäŒç»ããèœåã
ï ã³ãã¥ãã±ãŒã·ã§ã³ã·ããªãªãç«äœçã«èšèšããèœåã
ï æ
å ±ã·ã¹ãã ãããŒã¿ãã€ãã³ã°ã«å¯Ÿããäžå®ã®ç¥èãã¹ãã«ã
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 29
31. å人æã«æ±ããããã¹ãã« ïœããŒã¿ãµã€ãšã³ãã£ã¹ãïœ
ããŒã¿ãããŒãžã£ãŒ ããŒã¿ãµã€ãšã³ãã£ã¹ã ããŒã±ãã£ã³ã°æ
åœè
ç¥ãçºã«äœãå¿
èŠã ã©ããã£ãŠç¥ãã®ã äœãç¥ãã¹ãã ã©ãå®è¡ããã®ã
ããŒã¿ååŸæ èªååããã
ããŒã¿ååŸ
段äŒç» ã¢ã¯ã·ã§ã³
NAKAZAWA
ããŒã¿å å·¥ã»è åæ ã³ãã¥ãã±ãŒã·ã§
ã¢ããªã³ã°èŠä»¶
ç© ã¢ããªã³ã° ã³ã·ããªãª
⢠ããŒã¿ãµã€ãšã³ãã£ã¹ã
ï ããŒã±ãã£ã³ã°ã«é¢ããç¥èãšãé«ããã€ãã³ã°èœåã
ï æ§é åããŒã¿ãšã»éæ§é åããŒã¿ãçµåããŠæ±ããèœåã
ï Hadoopçã®åæ£åŠçæè¡ããNonSQLçãžã®ç解ã
ï ããŒã¿èŠä»¶ãæ
å ±ã·ã¹ãã æ
åœè
ã«äŒéã§ããã ãã®ãæ
å ±ã·
ã¹ãã ã«é¢ããç¥è
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 30
32. å人æã«æ±ããããã¹ãã« ïœããŒã¿ãããŒãžã£ãŒïœ
ããŒã¿ãããŒãžã£ãŒ ããŒã¿ãµã€ãšã³ãã£ã¹ã ããŒã±ãã£ã³ã°æ
åœè
ç¥ãçºã«äœãå¿
èŠã ã©ããã£ãŠç¥ãã®ã äœãç¥ãã¹ãã ã©ãå®è¡ããã®ã
ããŒã¿ååŸæ èªååããã
ããŒã¿ååŸ
段äŒç» ã¢ã¯ã·ã§ã³
NAKAZAWA
ããŒã¿å å·¥ã»è åæ ã³ãã¥ãã±ãŒã·ã§
ã¢ããªã³ã°èŠä»¶
ç© ã¢ããªã³ã° ã³ã·ããªãª
⢠ããŒã¿ãããŒãžã£ãŒ ïŒæ
å ±ã·ã¹ãã æ
åœè
ïŒ
ï ããŒã±ãã£ã³ã°ãããŒã¿ãã€ãã³ã°ã«å¯Ÿããäžå®ã®ç¥èãç解ã
ï Hadoopãã€ã³ã¡ã¢ãªDBãã¹ã±ãŒã«ã¢ãŠããã¯ã©ãŠãçãææ°ã®æ
å ±ã·ã¹ãã ãã¯ãããžãŒãžã®ç²Ÿéã
ï æ§é åããŒã¿ã»éæ§é åããŒã¿ã®é£æºãããããšãªã¢ã«ã¿ã€ã ã
䜿ãåããåæãªã©ãå©çšçšéã«ããé©åãããããèœå
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 31
33. ããŒã±ãã£ã³ã°è²¬ä»»è
ã«å¿
èŠãªã¹ãã«ã¯ãŸããŸãæ¡å€§ã»ã»ã»
çµå¶æŠç¥
äŒå¡æŠç¥ïŒ
ããŒã±ãã£ã³ã°ã»ãª CRM
ããã£ãã€ãº
CMO
ä»ç€Ÿ PR åºåå®£äŒ LSTG AFF
NAKAZAWA
ã¡ãã£ã¢
èªç€Ÿ ãŠãŒã¶ã㪠ã€ãã³ãããª
SEOïŒLPO ã¡ã«ãã¬
ã¡ãã£ã¢ ã㣠ãã³
ãœãŒã·ã£ã« Twitter Mixi Facebook GoogleïŒ
ã¡ãã£ã¢
KPIãããžã¡ã³ã ãã€ãã³ã°ïŒ åžå Žèª¿æ»
date 2012/3/22
ã¢ããªã³ã°
Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 32
34. NAKAZAWA
ã®ç¶æ³
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 33
35. GDOã®çŽ¹ä» ïŒãµãŒãã¹ïŒ
ãŽã«ãã¡ãŒã®ããŒãºãã¯ã³ã¹ãããã§æºããããŽã«ãã®
ç·åãµã€ãã§ãæèãåããã³ã³ãã³ããè±å¯ã
NAKAZAWA
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 34
36. GDOã®çŽ¹ä» ïŒäŒæ¥èŠæš¡ïŒ
⢠åµæ¥
ï 2000幎5æ
⢠売äžé«
ï çŽ120åå
NAKAZAWA
⢠åŸæ¥å¡æ°
⢠å±éããžãã¹
ï çŽ350人çš
ï ECäºæ¥ãã¡ãã£ã¢äºæ¥ãäºçŽäºæ¥ãåºèäºæ¥ãITäºæ¥
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 35
38. GDOã®æ
å ±ã·ã¹ãã ç°å¢
ïŒ ãŸ
çŸã
åšã DWH Platform BI Platform
åºå¹¹ç³»ããŒã¿
ã·ã ããŒã±ãã£ã³ã°æ
åœè
ããŒã±ãã£ã³ã°
ã¹ã° ETL DWH KPIã¬ããŒã
ãã äŒå¡æ
å ±
MKã³ãã¯ããã
ã ㌠äŒå¡åæ
ã¬ããŒã
ã» ã¿
çµ DataStage
ç¹ã«å¯Ÿ
äºç®
ãŽã«ãå Žå¶æ¥æ
åœè
äºå®ç®¡ç
æ§å¿ ã¬ããŒã
æ³ã§
NAKAZAWA
ã¢ã¯ã»ã¹ãã°
解æããŒã¿ ãŽã«ãå Žå¶æ¥ ãã¬ã³ãäºæž¬
äžã ãã°è§£æã·ã¹ãã ãµããŒã ã¬ããŒã
ïŒ ãŠ èªç±åæ
㪠ã¢ãã£ãªãšã€ã
ã çµ±å管ç
ããŒã¿
ã¢ãã£ãªãšã€ã ããŒã¿ã¢ããªã¹ãã»ïŒ¥ïŒµïŒ£
çµ±å管çã·ã¹ãã
Phase 2
Phase 2 Phase 3
Phase 3 çµå¶å±€ã»ãããŒãžã£ãŒ 財åKPI
ã¯ãŒã¯ãã㌠ããã·ã¥ããŒã
KPIãããŒãžã¡ã³ã 顧客KPI
ããã·ã¥ããŒã ããã·ã¥ããŒã
財åäŒèš å¶æ¥KPI
ããã·ã¥ããŒã
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 37
39. ããã°ããŒã¿ã«å¯Ÿããåãçµã¿
ããããç 究ãæ¬æ Œçã«å§ãã段é
ããŒã¿ã ãã¯è±å¯ã ããéãã人ããç°å¢ããäœãããäžè¶³äž
äœãããäžè¶³ããŠã
NAKAZAWA
ãæ瀟ããããã°ããŒ
ã¿ã掻çšããã«ã¯ã»ã»
ããŒããçµã£ãŠã¿ã¹ã¯ãã©ãŒã¹ã§å®è¡
æã確ä¿ãé£ããããŒã¿ãµã€ãšã³ãã£ã¹ãã¯ãåçšããèŠéã«
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 38
40. ä»åŸæ§ç¯ããŠããç°å¢ã€ã¡ãŒãž
ãã° äŒå¡ã·ã¹ãã åºå¹¹ã·ã¹ãã
BIG DATAããã£ãŠãæœçãŸã§
ã€ãªããŠããã®ã倧å€
BIG DATA
NAKAZAWA
粟床ãé«ããªãã ãã§ã¯ãªãã
ã¿ãããã€ã³ããå¢ããã®ã§
ãªãŒãã¡ãŒã·ã§ã³åããªããšæ¥
åããŸãããªããªã
ã¬ã³ã¡ã³ããŒã·ã§ã³ Marketing Automation Engine CMS
ãšã³ãžã³ ïŒãã£ã³ããŒã³ãããŒãžã¡ã³ããšãïŒ
WHOÃWHENÃWHATÃWHERE
ã¹ããã©PushNotice ã¡ãŒã«é
ä¿¡ ãœãŒã·ã£ã«é
ä¿¡
date 2012/3/22 Copyright(c)2000-2011 Golf Digest Online Inc. All Rights Reserved. page 39