The document discusses Adobe's history and products, emphasizing how Adobe empowers people and businesses through digital transformation. It notes that 74% of marketing spend was digital in 2015 and how Adobe has improved operational efficiency, growing from $275 million in revenue in 2009 to over $1 billion in 2014 and a projected $4 billion in 2018 through personalization and optimization. The rest of the document outlines Adobe's strategies and philosophies around customer experiences, including making technology transparent, delighting customers, and designing for speed and scale through integration and innovation.