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© 2018 Adobe Systems Incorporated. All Rights Reserved.
Adobe on Adobe.com
Waldo Smeets | Sr Manager Solution Consulting, Adobe
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Our History
© 2018 Adobe Systems Incorporated. All Rights Reserved.
Not Products
© 2018 Adobe Systems Incorporated. All Rights Reserved.
EMPOWERING PEOPLE
TO CREATE
TRANSFORMING HOW
BUSINESSES COMPETE
© 2018 Adobe Systems Incorporated. All Rights Reserved.
In 2015
74%
OF MARKETING SPEND
ON DIGITAL
© 2018 Adobe Systems Incorporated. All Rights Reserved.
Operational Efficiency
$275M
$1B
$4B
Adobe.com
2009
Adobe.com
2014
Adobe
2018
Personalization Optimization
Relevance Leads
to Revenue
© 2018 Adobe Systems Incorporated. All Rights Reserved.
MAKE TECHNOLOGY
TRANSPARENT
KNOW ME &
RESPECT ME
DELIGHT ME AT
EVERY TURN
SPEAK IN
ONE VOICE
© 2018 Adobe Systems Incorporated. All Rights Reserved.
MILLISECONDS
MAKE THE JOURNEY
DESIGN FOR
SPEED & SCALE
INTEGRATE TO
INNOVATE
CONTEXT IS
THE STARTING LINE
© 2018 Adobe Systems Incorporated. All Rights
Reserved. Adobe Confidential.
EXPERIENCES START WITH
GREAT CONTENT
© 2018 Adobe Systems Incorporated. All Rights
Reserved. Adobe Confidential.
EXPERIENCES ARE POWERED
BY DATA
© 2018 Adobe Systems Incorporated. All Rights
Reserved. Adobe Confidential.
Acquisition Conversion Retention
SEM Social ads Display ads Web App Kiosk/
ATM
Branch/
Agency
Call
Center
(E)mail SMS Social
Paid Media Dig. Channels
Offline Channels
Customer Communication
Customer Journeys
environment
variables
site behavior
offline variables
temporal variables
referrer variables
Adobe

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Adobe

  • 1. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe on Adobe.com Waldo Smeets | Sr Manager Solution Consulting, Adobe
  • 2. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Our History
  • 3. © 2018 Adobe Systems Incorporated. All Rights Reserved. Not Products
  • 4. © 2018 Adobe Systems Incorporated. All Rights Reserved. EMPOWERING PEOPLE TO CREATE TRANSFORMING HOW BUSINESSES COMPETE
  • 5. © 2018 Adobe Systems Incorporated. All Rights Reserved. In 2015 74% OF MARKETING SPEND ON DIGITAL
  • 6. © 2018 Adobe Systems Incorporated. All Rights Reserved. Operational Efficiency $275M $1B $4B Adobe.com 2009 Adobe.com 2014 Adobe 2018 Personalization Optimization Relevance Leads to Revenue
  • 7. © 2018 Adobe Systems Incorporated. All Rights Reserved. MAKE TECHNOLOGY TRANSPARENT KNOW ME & RESPECT ME DELIGHT ME AT EVERY TURN SPEAK IN ONE VOICE
  • 8. © 2018 Adobe Systems Incorporated. All Rights Reserved. MILLISECONDS MAKE THE JOURNEY DESIGN FOR SPEED & SCALE INTEGRATE TO INNOVATE CONTEXT IS THE STARTING LINE
  • 9. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. EXPERIENCES START WITH GREAT CONTENT
  • 10. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. EXPERIENCES ARE POWERED BY DATA
  • 11. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Acquisition Conversion Retention SEM Social ads Display ads Web App Kiosk/ ATM Branch/ Agency Call Center (E)mail SMS Social Paid Media Dig. Channels Offline Channels Customer Communication Customer Journeys environment variables site behavior offline variables temporal variables referrer variables