The Miami Email Marketing Summit in 2010 brought together over 800 marketers and vendors to share tips, ideas, and success stories about email marketing. The three-day agenda included workshops, keynote speeches, and case studies. Dr. Flint McGlaughlin advised optimizing forms, creating relevant emails, and providing clear landing pages. Joseph Jaffe's keynote discussed using existing customers to gain new ones through customer service and social media. Dela Quist's speech emphasized using email subject lines creatively and delivering value over relevance. Overall, attendees learned about leveraging social media and permission-based marketing through well-designed opt-in and customer lifecycle campaigns.