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09 February 2010 Miami Email Marketing Summit ’10Revisited Kenny Van Beeck
2 09 February 2010 | Email Marketing Summit’10 = “ A broadvariety of internet marketers, passionateabout the samesort of stuff, eager to discover and share “whatworks” and “what’snext” in email marketing. ” VISITORS: >800 marketers and vendors TARGETS: ,[object Object]
Gathering expert knowledge
Discover new trends in eMarketing
Networking,[object Object]
4 09 February 2010 | Agenda Day 1: Pre-summit workshop by Dr. FlintMcGlaughlin Day 2:   -    Opening session  -    Keynote – Joseph Jaffe ,[object Object]
5 B2C casesDay 3:    -    Opening session   -    Keynote – Dela Quist  -    3 B2B cases  -    3 B2C cases  -    Award winning emails
5 09 February 2010 | Day 1: Pre-summit workshop General findings ,[object Object]
Clarity trumps persuasion.
Too many of the emails look likes magazine ads. The problem is that many emails are created by agencies that are used to creating paper ads.	Flint also handed us an effective three-step approach to email marketing effectiveness: Optimize your capture forms Create effective and relevant emails Provide smart and crystal clear landing pages
6 09 February 2010 | Day 1: Pre-summit workshop Formula
7 09 February 2010 | Day2: Opening session Joseph Jaffe “Flip the Funnel: How to use existing customers to gain new ones” (+	  )= Hypothesis: ,[object Object]
Customer service becomes the new key in marketing

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MarketingSherpa Email Marketing Summit Miami 2010 wrap-up

  • 1. 09 February 2010 Miami Email Marketing Summit ’10Revisited Kenny Van Beeck
  • 2.
  • 4. Discover new trends in eMarketing
  • 5.
  • 6.
  • 7. 5 B2C casesDay 3: - Opening session - Keynote – Dela Quist - 3 B2B cases - 3 B2C cases - Award winning emails
  • 8.
  • 10. Too many of the emails look likes magazine ads. The problem is that many emails are created by agencies that are used to creating paper ads. Flint also handed us an effective three-step approach to email marketing effectiveness: Optimize your capture forms Create effective and relevant emails Provide smart and crystal clear landing pages
  • 11. 6 09 February 2010 | Day 1: Pre-summit workshop Formula
  • 12.
  • 13. Customer service becomes the new key in marketing
  • 14. The real role of social media is retention* SOCIAL
  • 15.
  • 16. Marry customer experience with word of mouth
  • 17.
  • 18.
  • 19. Permission in this opt-out regulated country becomes more important
  • 20. No doubt deliverability will benefit from thisHere a a few thoughts you might consider when designing the ideal flow: Get your customer engaged with your brand through the social world. Gain their trust and convince them to subscribe to your list through a well-constructed subscription form. Follow customers in your email program respectfully offer them relevant customer lifecycle campaigns. Manage your lists well. Remove bounces and unsubscribes regularly. Monitor your IP’s on reputations and deliverability and use the proper infrastructure.
  • 21. 11 09 February 2010 | The impact www.socialemailmarketing.eu www.b2bemailmarketing.com bx.businessweek.com www.emailmarketing.fr www.theemailguide.com www.belgiancowboys.be www.onlinemarketingmanager.be www.marketingexperiments.com www.dolist.fr
  • 22. 12 09 February 2010 | The impact
  • 23. 13 09 February 2010 | Contact Kenny Van Beeck kvanbeeck@emailgarage.com tel + 32 2 658 29 50 http://www.emailgarage.com http://blog.emailgarage.com http://www.twitter.com/emailgarage