The document compares two eyeglass advertisements - one for Pearle Vision and one for For Eyes. The Pearle Vision ad targets young to middle-aged, middle-to-high income earners of both sexes. The For Eyes ad targets mostly women of all ages and income levels. The document asks for the general public's perspective on the ads and whether they are typical, controversial, misleading or contain hidden messages. It inquires about the positive or negative impact of the ads on the products and which ad may sell better.

1. #WHATSHOULDWECALL
EYEGLASS ADVERTISEMENTS

2. ADVERTISEMENT #1
PEARLE VISION GLASSES

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4. ADVERTISEMENT
#2
FOR EYES GLASSES

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6. Age
Pearle
Vision
Pearle
Vision QuickTime™ and a
GIF decompressor
are needed to see this picture.
Both female and male
young adults, middle-high
income earners

7. Targeted
Age
For Eyes
For Eyes QuickTime™ and a
GIF decompressor
are needed to see this picture.
Mostly women, all ages
and sexes from young
adults+, low - high income
earners.

8. QuickTime™ and a QuickTime™ and a
GIF decompressor GIF decompressor
are needed to see this picture. are needed to see this picture.
General Public’s Perspective
Pearle Vision FOr eyes

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TYpical ads for this product

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Controversial? MIsrepresentation?

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- ‘isTs’ and hidden messages
Sexist, agist

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How do you feel about it?
very persuasive

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are needed to see this picture.
negative or positive impact on the product?

14. QuickTime™ and a QuickTime™ and a
GIF decompressor GIF decompressor
are needed to see this picture. are needed to see this picture.
which ad sells better?

15. QuickTime™ and a
GIF decompressor
are needed to see this picture.
American culture