The document discusses several marketing concepts and campaigns. It begins by defining marketing management as getting the right products to the right people at the right time and price using promotion and customer service. It then summarizes Dove's "Real Beauty" campaign which highlighted the difference between how women see themselves and how others see them. Another section discusses how some people are choosing adoption over birth due to climate concerns. It also lists the evolution of marketing from simple trade to social/mobile marketing eras. Some example marketing videos are included.

1. MARKETING MANAGEMENT Lecture I

2. Process of getting the right goods or services or ideas to
the right people at the right place, time, and price, using
the right promotion techniques and utilizing the appropriate
people to provide the customer service associated with
those goods, services, or ideas

3. THE “REAL BEAUTY” CAMPAIGN, DOVE
Dove had an FBI sketch artist draw a woman from how she
described herself, and then from how a complete stranger described
that same woman. The drawings were completely different, and
Dove shared a compelling statistic that only 4% of women around
the world consider themselves beautiful.
https://www.youtube.com/embed/XpaOjMXyJGk

4. WITH MORE AND MORE PEOPLE OPTING TO NOT HAVE CHILDREN
BECAUSE OF GROWING CLIMATE CONCERNS, ADOPTION IS THE
BEST WAY TO START A FAMILY

5. DRUNK DRIVING KILLS

7. JIBE BY THE HINDU AT BASICALLY MOST OTHER NEWSPAPERS
IN CIRCULATION

8. SNARKY JIBE BY SNAPDEAL AT ITS BIGGEST
RIVAL, FLIPKART.

9. BHIMA JEWELLERY| 'PURE AS LOVE'
The ad traces the journey of a transgender woman through jewellery. Delhi-based creative
agency Animal’s latest ad for 96-year-old brand Bhima Jewellery, titled 'Pure As Love',
features the story of a transgender person.
https://www.youtube.com/embed/NtaLr_r8R2E
The ad portrays the journey of a man’s transition to woman – with jewellery playing an
integral role in taking the narrative forward. The video ad has got nearly one million views
on Youtube.

10. EVOLUTION OF MARKETING CONCEPT
The Eras that Formed the Evolution of
Marketing
The Simple Trade Era (1400s – 1700s)
The Production Era (1800s – 1920s)
The Sales Era (1920s – 1940s)
The Marketing Era (1940s – 1990s)
The Relationship Marketing Era (1990s – 2010s)
The Social and Mobile Marketing Era (2010 – Present)

11. SOME CREATIVES
https://www.youtube.com/watch?v=u6WXg9Fw058
https://www.youtube.com/watch?v=x7XimA1M9Y0

12. THANK YOU