The document proposes establishing a daycare facility at Bay Path University. This would benefit students who are mothers by providing childcare while they attend classes. It would allow mothers to focus on their education without worrying about their children. The daycare would be affordable and help parents complete their education. It would create jobs and support the university's mission of empowering women through education.

1. Marketing
Marketingwant to use Excel, the files I upload is example. I have chosen Bay Path University
and I would like to add a small daycare at Bay Path University. here are all information you
might need with writer (ID A172518) to complete my order, if possible.IMC Plan Section
1:IntroductionBay Path University is one of the Universities that support female education.
It provides degree programs to both undergraduate and postgraduate students. Classes
start early and end very late; depending on one’ s course. It becomes hard for students who
have young children to manage parental roles and still attend classes. The reason am
writing this IMC plan is to share my business idea and how it will benefit the Bay Path
University.A day care at Bay Path University, will not only be a source of income for many
individuals but also beneficial to the students who have small children. This business
investment has several objectives. Mothers will have enough time to attend classes; they
will not have children bothering them every time. Secondly, it will create an employment
opportunity for the workers at the daycare.Company OverviewThe business mission is
supporting parents for a better society. This investment will help parents and enable them
to complete their education. The vision of this business is to create an environment
conducive for women to learn. The principal leadership of the daycare will be women.
Women are nurturing, they build homes and take good care of children; employees will be
women too. Our products are a provision of services to students who are mothers, by taking
care of their children. The business mission is; supporting parents for a better society. This
investment will help parents and enable them to complete their education. The vision of this
business is to create an environment conducive for women learning. The principal
leadership of the daycare will be women. Women are nurturing, they build homes and take
good care of children; employees will be women too. Our products are a provision of
services to students who are mothers, by taking care of their kids while they are attending
classes. The fee for our services is not expensive, it will favor the students, our aim is not to
exploit our clients, but to help them while they are attending classes. The fee for our
services is not expensive, it will favor the students, our aim is not to exploit our clients, but
to help them.Situational AnalysisThere many issues in families where one of the parents is a
student, the other partner tends to think that they are neglecting their roles. Most classes
begin early and end late in the night. Our company aims at providing daycare services to the
mothers at an affordable fee. This opportunity will provide children with food, and they will
be cleaned, the parents would not have to worry about anything.PEST Analysis-External
Environment AnalysisThe environmental factors that affect a business include the political,

2. economic social and technological are important in management. The business will ensure
that it follows all the government regulations when carrying out their activities. Technology
will be applied in communication with the clients in different areas. The business’
economic impact is seen through the employment of staff members, and it saves on time
that is useful in production; the children are in the daycare.Strategies Business ForecastThe
uniqueness of the business is that it provides benefits to young children, it provides a high
standard of care to young children as they develop.IMC Plan Section 2:SWOT AnalysisThe
strength of this business is that it provides the child with all the fundamental needs like
food, education, and care. The daycare will provide guidance and counseling to parents,
especially the young mothers on how to take care of the children. The second strength is
that there is the provision of education for young children as they grow, hence eases the
burden of teaching the children some basic skills. The weakness of the business is that the
company will depend on the fee paid to provide the services.IMC Plan Section 3:IMC
ObjectiveThe objective of IMC is to provide awareness to the students so that they
understand the significance of solving the problem. Mothers need to focus on their
education, knowing very well that their children are well. IMC provides a campaign plan to
communicate with the audience in different ways.Key strategies for promotion via
Marketing Communications MixThe business will have basic policies relevant for the
business growth. The first one is learning, a healthy learning environment is created to help
parents attend classes and children are taken care. Secondly, there is a cultivation of
individuals’ skills; children will learn how to communicate and do certain things like
writing. Finally, there are strategies that will ensure there is enough capital for the business;
it can be through donor funding. Donors will be appreciated for their donations towards
this project.Campaign Key messageThe campaign will be on an event of the business launch
and the highlight of starting of this business in its journey to help school going mothers to
support themselves. There will be a creation of awareness to the students about this
daycare so that the potential market is sensitized. An advertisement is an important way of
communicating with the clients; production of magazines and posters is very significant.
The Internet is necessary for communication with customers who in turn reply and ask
questions.Metrics and MeasurementThe measure of the success of the business will be done
effectively to make sure that the firm is improving. We will create a website where we will
be able to monitor the number of followers and respond to any issues. Another way of
measurement is looking at the new membership per month.IMC Section 4:Target
MarketThe target market for the day-care facility at Bay Path University includes young
mothers with young children. The mothers are students at the university, and a few may be
employees or workers in the organization. The rationale for targeting this population is
based the fact that having a child is at times is viewed as a hindrance to continuation with
education. With the day-care facility, the female students and employees with young babies
can comfortably continue with their work and studies.The demographic profile of the
existing customers includes facts like they are students at Bay Path University. They may be
single or married or pursuing studies either at the undergraduate or graduate level in the
university. Some of the female students may also be engaged in work-study programs,
which means that having a child complicates their lives. The values of this target market

3. involve the love for education and care for the family values. However, their lifestyle that
involves juggling between studies and family makes it difficult for them to cope. The
behavioral profile includes parents who constantly think about a young child to breastfeed.
Their buying power is low considering that they are students and; hence, the program will
be targeting to provide the day-care services at an affordable cost.IMC Plan Section 5:Brand
PositioningThe day-care facility will brand itself as a brand that supports the dream of Bay
Path University in line with the university’ s goal of empowering women. The alignment of
the brand to that of Bay Path University is to ensure that there is brand equity. It will show
the relevance of the day-care facility not only to the female students but also to the
university that is focused on improving the life of the female students and enable them to
proceed with education.` The objective of the IMC concerning brand positioning is to create
a brand that is widely recognized and accepted. To achieve this, the day-care facility’ s
objectives will be aligned with the objectives and goals of the university as a support
system. One of the goals of the university is to support education in the area, especially
among women. Consequently, establishing a facility that supports the course will impact on
the brand recognition.The second major objective is to develop brand loyalty. There are a
few day-care facilities outside the university and probably there are a few students at the
university who have been getting services from those other facilities. Creating a day-care
facility at the university will help in reigning on the brand loyalty of the university and
attract more customers from the university. It would be easier for the students to entrust
their children to a brand that they recognize than on any other brand out there which
makes the university their starting point.Developing brand loyalty and positive attitude
towards the product translates to positive trends in the sales. The first observation is the
likelihood that the students with children in the university will be the very first customers
to the facility. The more reason for them to do this is the fact that they can check on their
children in between classes and get to know about their condition. The location of the
facility will, therefore, support a strong and sustainable source of demand for the services
that the day-care facility will be offering.To achieve the marketing objectives as established
above, the day-care facility will develop a brand name that resonates with the goals of the
facility, the goals of the university with regard to the support of education among women,
and the desire of the women to advance their studies while at the same they continue being
better mothers. Creating such a brand will help in creating a strong desire among the
women who are mothers to continue with their studies. Having the facility at the university
is also highly likely to attract more studies to the university considering that they may find
the facility as an added advantage attracting them to the university.In marketing the
product, the focus will also be in developing the interest in the product. It will be achieved
by having three key components in the description of the facility, and this includes the value
of family, the value of education, and the university. The adverts will be provided in posters
around the university and through national media advertisements in the region and the
neighboring states. Beyond marketing the product, the adverts will also be marketing the
university to outsiders looking for a university that will help them in becoming better
students and mothers as well.On the call to action, the promotion of the university will
specifically be to young mothers or mothers with young children who visit the facility as

4. they consider applying to the university to conduct their studies. In other words, the call to
action will be aligned to the university’ s call to action considering the fact that the
advertisements calling the target market to action will also target to inform them about the
facility. Not many universities have these facilities; hence, this will be an added advantage
for the university.The last factor is how to retain customer loyalty. In the brand position for
the day-care facility, the organization will concentrate on the promise to provide quality
care for the young ones and on the ability of the mothers to check their children in between
classes. There are hardly any facilities that would allow the mother to check on their child in
between classes without making a mistake on either side. Consequently, this strategy will
help in developing a brand that will not only attract new customers but one that will not
lose customers.IMC Plan Section 6:Creative StrategyThe unique selling proposition for the
day-care services focuses on three key facts that include the ability to the parent to check on
the child in between classes and provision of the services for up to 15 hours in a day
focusing on the period in which the university will be providing classes. Thirdly, the unique
selling points will also focus on the ability of the parent to focus on both the classes and on
parenting by subscribing to our services. Such unique selling propositions will help in
placing the brand of the facility above any imagination that the target market can consider.
The value proposition also follows both the rational and emotional appeal. The rational
perspective is based on the fact that parenting can be disruptive to studies while the
emotional appeal focuses on the ability of the parent to visit the child in between classes
and this is enabled by the fact that the facility will be within the facilities.