This document provides a marketing plan for a new play school called Ko-Ke Play School. It identifies the target audience as stay at home and dual working parents. It discusses determining parents' requirements and willingness to enroll their children. Location and low-cost marketing tactics like flyers and newspaper ads are addressed. Partnerships with local businesses, corporations, and real estate agents are suggested. The plan also covers developing the school's image, distinguishing its offerings, educational system, facilities, transportation, and parental rights policies. Pricing strategies are discussed to be affordable but not degrade the school. The plan aims to deploy these tactics to gain better business over time through good service.

1. Marketing Assignment
-Adithya Menon.P, II BBM A

2. Assignment on
Marketing a Play
School
Name Of School : Ko-Ke Play School

3. Index
• Identify the target Audience
• How willing are the parents?
• What are the necessity of the parents
• Geographic's
• Low-Cost Marketing
• Tie-Ups
• Corporate Tie-Ups
• Referral Scheme
• Build Image
• What We Offer over the competition
• System Of Education
• Parental Rights
• Pricing policy

4. Identify the target
 It is quite vital to identify the target market to which the School is to be marketed with.
1. Stay At Home Parents
2. Dual Working Parents
 One must remember that our target is not the Children but rather the parent
(Mistaking Of this Can be the difference between how the School flourishes)
 If the target is a High, Medium or Low class sector of the society

5. How Willing is the target audience
 The Most Important factor to take into account is how willing are the parents to enroll their
child in a New/in business play school.
 What are their requirements of those parents?
 Another Important factor to remember is how willing are the parents to enroll their child in
the competition/other play schools?
(The main point is to identify what it is you can bring out that your competition can not
produce)

6. Identifying the necessity of the parents
 What is it the parents want?
1. Quality education
2. Quality service
3. Benefits over the competition

7. Geographic Location
 The Location of the school is quite important
(where is it ?, Is it close by ?, is it easily reachable ?, How are the locals ?, Is it close to work or
other convenient places?)
 The above can make The hugest of Difference To The Customers, so the area at which the
school is located or is to be built is of great importance

8. Low cost marketing Tactics
 There are many of Approaches to targeted the audience but when it comes down to cost
efficiency ideas Local advertising trumps them all
1. Local News paper
2. Flyers ,Pamphlets & posters
3. Community center bulletin boards
4. Mail based advertising

9. Tie–Ups
 A major and important factor to take into account is tie-ups
 Local Super Marts
 Local Business
 Real Estate agents

10. Elaboration Of Tie-Ups
 Super Marts
Local Super Marts Or Convenient store can be target through various schemes of them ranging From
Flyers, Pamphlets & Posters to Various Coupon based System where the local business give out coupons
or vouchers of the playschool
& in return The playschool handing out Voucher or Coupons of the Super Mart
(This Allows for benefit of both the Playschool and Super-Mart)
Which is a mutual based gain

11. • Local Business
• The same strategies Which were deployed In the Super Mart can be deployed here
For example : If The local business includes a dance studio or Small business such as coffee shop etc.
The Voucher of the school can be handed out by these local business
& in return the playschool can assure the Business of Customer or The Same Service in return for theirs
collaboration.
Here a Mutual Benefit Program Can be developed
• Real Estate Agents
• All though a small sector, The real estate field can be targeted to bring out customers
For Example : Supposing a new family with a child moved into a neighborhood and were on the search for a
playschool.
The agent in this case would recommend the school to them with a additional discount
(where the agent gets paid a small commission for his collaboration)

12. Cooperate Tie-Ups
 This is Quite a convenient factor that can be influenced.
Once can merely approach the HR of a company after all the role of a HR is to ensure the
welfare of the employees hence a tie up can be made with a local organization where the
children of the employees can be placed there ,which allows for the convenience of the
workers and allows for maximum productivity of workers.
(A good deal can be for every students that are placed they get a company based
discount & many other various benefits such as any time walk-in convenience)

13. Referral Schemes
 Speech based advertising
This can be useful even if the school is a new foundation or one in existence
This works by deploying moves such as for every new customer that an existing customer can
bring in a discount or a week for free class can be given out and the cycle continues

14. Image
 Popularity is a major factor to take into account the name and logo alone must be
appealing and leave a mark on the consumer subconsciously , So one must put a great
amount of thought when it comes to creating a logo and also the slogan of the play
school

15. What You offer over the competition
 Although a tuff task one must always try to distinguish ones business from others
Merely Stating false claims and services can not lead to good business the school must back
it up through proof of its system
 Quality Education Must been offered , Certified teachers , Staff & Personal
 Proper Infrastructure and facilities must be provided
 Transport Facilities must be provided

16. • The Education system
The School must provide a certified form of education accepted by the perspective
government or such other education based institution
They must employ tactics to encourage learning & be a model citizen because when it
comes to children , They learn the most as kids & also absorb their surroundings so a non
hostile friendly environment must be run for the children to grow into
• Proper Infrastructure
Proper Infrastructure must be provided , These include buildings, Desk & Chairs, Toilets, Play
ground, Staff Rooms, halls etc.
• Transportation
If the school is unreachable for a few or cooperate parents find it hard to get time to pick up
their children, transportation must be provided so as to ensure ease not only to parents but
also the children as well

17. Parental Rights
 The School needs to make its system completely visible to the parents and allow the
parents to see it for what it is.
 Parents have the right to request and receive information on the school such as
background Checks on the teachers, Staff & Drivers etc.
 They have the right to check up on the teachers regarding their children at anytime these
include walk in inspection of the class

18. • The Parents to be made aware of their authority
The parents have complete rights over their children and no harm can be done to the
child other then by the parents them selves(Punishment).
A system can also be introduced where parents have the right to logon to a website at
any moment in time and through CCTV’s view their child in the class.
Regarding Pick up’s & drops of the child they need to be made aware that the child is
only dropped off with only authorized personal as to ensure safety

19. Pricing
 The last but very important factor to take into account is pricing, Their number must not be
insanely high that only a select few can afford it but also too low to degrade the school.
 There is a fine line that can be reached when it comes to this.
 In todays competition playschool seem to have ridiculously high prices for education at
the primary level hence one must take into consideration how to beat the competition
either through lower prices or higher prices backed up through performance.

20. In Conclusion
• Deploying these tactics can lead to better
business.
• Although for a small amount of time losses can
be experienced if executed properly the return
can be of a significant amount.

21. Feedback & Conclusion
 One must remember that finally when it
comes down to marketing a Play-School ,
It all depends on the service that is
provided , always good business

22. Thank you
Name : Adithya Menon.P
College : CMR IMS
Department : BBM
Semester : II Sem
Section : A
Submitted to : Gupta Sir