SlideShare a Scribd company logo
4 Strategies
for Marketing
Analytics
Understand the
importance and role
of data analytics
Marketing analytics is about
understanding client behavior
and interactions. Making
decisions from that insight is key.
Set a target before setting
the key performance
indicator (KPI)
KPIs should be based on the
target. Use performance data,
forecasts, and comparisons
to determine relevant details.
Identify the most effective
key performance
indicator (KPI)
Designing an easy-to
understand marketing
dashboard
It should be simple, concise, and
easy to understand. Provide
examples of data correlation
to illustrate the point.
KPIs must be based on relevant
metrics and insights since
chasing every metric will lead
to confusion and waste of time.
www.netsparrows.com

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Marketing-analytics-strategies-netsparrows.pdf

  • 1. 4 Strategies for Marketing Analytics Understand the importance and role of data analytics Marketing analytics is about understanding client behavior and interactions. Making decisions from that insight is key. Set a target before setting the key performance indicator (KPI) KPIs should be based on the target. Use performance data, forecasts, and comparisons to determine relevant details. Identify the most effective key performance indicator (KPI) Designing an easy-to understand marketing dashboard It should be simple, concise, and easy to understand. Provide examples of data correlation to illustrate the point. KPIs must be based on relevant metrics and insights since chasing every metric will lead to confusion and waste of time. www.netsparrows.com