The document discusses a survey of 300 enterprise organizations about data ownership and big data initiatives. It finds that marketing and sales are most involved in purchase decisions, but sales, business development, and insights/analytics have the most influence. Most functions see their involvement peaking late in the purchase process. Organizations need strategies to align functional areas and determine influence. Data initiatives are being driven by needs for better analytics, marketing intelligence, and predictive capabilities rather than just data quality issues.
When writing this new paper, my main objective was to provide a clear understanding of where the term "Big Data" comes from, why is that term so popular now, what does it really mean and what can be its implication for businesses. Because the full power of Big Data can be revealed only by Analytics, i provided a description of a widely recognized and used analytical techniques to help you figure out how used in conjunction with Big Data, analytics can boost Business Performance.
i expected that by the end of this paper :
- you will smile the next time you read or hear at the terms big data, hadoop, or analytics :)
- you will understand the technologies that are behind the scene when one talks about "Big Data"
- you will know how to "make sense" of Big Data using Analytics
- you will get a basic idea of data mining techniques used in Business in general and in Big Data in particular
- you will be able to get every news about Big Data
Organizations across diverse industries are in pursuit of Customer 360, by integrating customer information across multiple channels, systems, devices and products. Having a 360-degree view of the customer enables enterprises to improve the interaction experience, drive customer loyalty and improve retention. However delivering a true Customer 360 can be very challenging.
Syria's capital and largest city is Damascus, known for its silk production. Damascus has a long history and is one of the oldest continuously inhabited cities in the world. The document provides brief information about Syria and its capital Damascus.
The document discusses a survey of 300 enterprise organizations about data ownership and big data initiatives. It finds that marketing and sales are most involved in purchase decisions, but sales, business development, and insights/analytics have the most influence. Most functions see their involvement peaking late in the purchase process. Organizations need strategies to align functional areas and determine influence. Data initiatives are being driven by needs for better analytics, marketing intelligence, and predictive capabilities rather than just data quality issues.
When writing this new paper, my main objective was to provide a clear understanding of where the term "Big Data" comes from, why is that term so popular now, what does it really mean and what can be its implication for businesses. Because the full power of Big Data can be revealed only by Analytics, i provided a description of a widely recognized and used analytical techniques to help you figure out how used in conjunction with Big Data, analytics can boost Business Performance.
i expected that by the end of this paper :
- you will smile the next time you read or hear at the terms big data, hadoop, or analytics :)
- you will understand the technologies that are behind the scene when one talks about "Big Data"
- you will know how to "make sense" of Big Data using Analytics
- you will get a basic idea of data mining techniques used in Business in general and in Big Data in particular
- you will be able to get every news about Big Data
Organizations across diverse industries are in pursuit of Customer 360, by integrating customer information across multiple channels, systems, devices and products. Having a 360-degree view of the customer enables enterprises to improve the interaction experience, drive customer loyalty and improve retention. However delivering a true Customer 360 can be very challenging.
Syria's capital and largest city is Damascus, known for its silk production. Damascus has a long history and is one of the oldest continuously inhabited cities in the world. The document provides brief information about Syria and its capital Damascus.
The document proposes "The Laws of Relationships", which are principles for managing relationships between entities. It outlines several proposed laws, including that relationships must be acknowledgeable by all parties, actionable to carry authorization data, and constrainable. The goals are to inform system designs, test existing solutions, identify gaps, and develop an evaluation tool to test relationship management implementations. The document calls for joining a working group to further develop these laws and test them on systems like IoT and finance that involve complex relationships.
The document summarizes the history and current status of Scouting in Afghanistan. It discusses four phases of Scouting in Afghanistan from its founding in 1931 to its dissolution under Soviet rule in 1978 and revival in 2003. It describes the current Afghan Scout Association which aims to qualify for membership in the World Organization of the Scout Movement. It provides details on the PARSA Afghan Scout Program, activities, training programs, and fundraising efforts to support the development of Scouting across Afghanistan.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Este documento presenta una lista de lugares y atracciones turísticas populares en Roma, Italia, incluyendo el Coliseo, el Foro Romano, la Fontana di Trevi, la Piazza Navona, el Panteón, el Castillo Sant'Angelo, la Basílica de San Pedro y la Capilla Sixtina en la Ciudad del Vaticano.
This document provides information about Japan through images and short descriptions. Japan is an island nation located in East Asia between the Sea of Japan, Sea of Okhotsk, and East China Sea. The capital of Japan is Tokyo. Images show various aspects of traditional Japanese culture like geisha, Shinto shrines, Mount Fuji, temples, castles, gardens, festivals, sumo wrestling, samurai, trains, tea ceremonies, and weddings. The document also contains images from Okinawa, an island south of the main Japanese islands.
A look at the year gone, what Holler felt were the key emerging trends and what their impact will be on the communications industry in the year to come.
The story of how Holler’s data dept worked with Audi to create a unified view of an Audi customer.
The presentation covers the:
* Issues needed to overcome to bring together a range of disparate data sources
* The 7 steps to building a unified view of your customer
* How a unified view of the customer unlocks value in the organisation.
The document discusses marketing strategies in a post-PC world where mobile devices are dominant. It recommends focusing on customer journey mapping to understand how customers interact across channels. It also suggests creating responsive digital properties that can adapt to any device, and developing new services and products that solve customer needs to create value beyond interruptive advertising. The document provides examples from companies that have successfully executed these strategies.
The document proposes "The Laws of Relationships", which are principles for managing relationships between entities. It outlines several proposed laws, including that relationships must be acknowledgeable by all parties, actionable to carry authorization data, and constrainable. The goals are to inform system designs, test existing solutions, identify gaps, and develop an evaluation tool to test relationship management implementations. The document calls for joining a working group to further develop these laws and test them on systems like IoT and finance that involve complex relationships.
The document summarizes the history and current status of Scouting in Afghanistan. It discusses four phases of Scouting in Afghanistan from its founding in 1931 to its dissolution under Soviet rule in 1978 and revival in 2003. It describes the current Afghan Scout Association which aims to qualify for membership in the World Organization of the Scout Movement. It provides details on the PARSA Afghan Scout Program, activities, training programs, and fundraising efforts to support the development of Scouting across Afghanistan.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Este documento presenta una lista de lugares y atracciones turísticas populares en Roma, Italia, incluyendo el Coliseo, el Foro Romano, la Fontana di Trevi, la Piazza Navona, el Panteón, el Castillo Sant'Angelo, la Basílica de San Pedro y la Capilla Sixtina en la Ciudad del Vaticano.
This document provides information about Japan through images and short descriptions. Japan is an island nation located in East Asia between the Sea of Japan, Sea of Okhotsk, and East China Sea. The capital of Japan is Tokyo. Images show various aspects of traditional Japanese culture like geisha, Shinto shrines, Mount Fuji, temples, castles, gardens, festivals, sumo wrestling, samurai, trains, tea ceremonies, and weddings. The document also contains images from Okinawa, an island south of the main Japanese islands.
A look at the year gone, what Holler felt were the key emerging trends and what their impact will be on the communications industry in the year to come.
The story of how Holler’s data dept worked with Audi to create a unified view of an Audi customer.
The presentation covers the:
* Issues needed to overcome to bring together a range of disparate data sources
* The 7 steps to building a unified view of your customer
* How a unified view of the customer unlocks value in the organisation.
The document discusses marketing strategies in a post-PC world where mobile devices are dominant. It recommends focusing on customer journey mapping to understand how customers interact across channels. It also suggests creating responsive digital properties that can adapt to any device, and developing new services and products that solve customer needs to create value beyond interruptive advertising. The document provides examples from companies that have successfully executed these strategies.
Main Line Internet Marketing and Social Media Meetup from June 12, 2013. This intro presentation laid the groundwork for an evening of conversation around Inbound Marketing and the HubSpot Inbound Marketing platform.
The document summarizes a seminar on communication measurement. It discusses the evolution of PR measurement, setting goals, the three levels of measurement (outputs, outcomes, business results), and tools for measuring traditional and social media. Key points include banning advertising value equivalents, using valid metrics frameworks, and developing professional measurement offerings to demonstrate return on investment to clients.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
Next Generation Marketing Insights: Project LearningScott Walker
Part II: Next Generation Marketing Insights project examples of using Social Media data to create superior actionable Marketing & Consumer insights. Part I reviews our methodology approach.
Why your social media strategy should be focusedMichael J Lis
The document discusses why social media strategies should focus on customers. It notes that 72% of people research businesses on social media like Twitter and Facebook before visiting. It also notes that 7 out of 10 of these people will check-in on social media if they have a good experience. The document advocates focusing social media efforts on connecting with customers, having small interactions with customers daily, and being transparent even about mistakes in order to build trust and loyalty.
The document outlines a social media strategy workshop agenda that covers: introducing social media as part of marketing; benchmarking competitors and customers; defining objectives; determining messaging and audiences; measuring return on investment; managing resources and risk. It provides guidance on integrating social media with marketing goals, messaging for target audiences, tactics for different channels, monitoring and engagement. The workshop aims to help organizations develop an effective yet manageable social media presence aligned with their overall business objectives.
Maximizing Brand Reputation Online by Nils Mork-Ulnes Beyond
Maximizing brand reputation online is challenging as consumers now have more control over their information sources and online experiences. Word of mouth, both online and offline, has a significant impact on sales. While most word of mouth is positive, companies still rely mostly on quantitative social media metrics to measure returns. To truly understand online reputation, companies must go beyond basics like monitoring mentions to look at segmented data to identify issues and opportunities. They should also look beyond just their own brand to the larger conversations consumers are having to find ways to better address needs.
7 Content Marketing tips to transform your Digital MarketingDavid Duncan
The document provides 7 tips for content marketing: 1) Match content to marketing plans and goals, 2) Use content to develop a personable brand, 3) Having no content results in no brand visibility, 4) Understand what information prospects search for, 5) Match content to stages in the sales funnel, 6) Shift from product promotion to consumer education, and 7) Experts provide quality content to develop credibility. Content marketing is creating relevant content to attract and engage audiences without direct selling, in order to drive business outcomes.
The document outlines a social engagement strategy for DR. It discusses:
1) Why traditional marketing is less effective and audiences are more demanding, necessitating a change in brand building.
2) How DR can become a leader in social media by treating social as a business project that engages the whole organization.
3) How to scale social strategies by establishing a roll-out plan and involving the entire organization as brand ambassadors.
Crowdfunding has grown increasingly popular in the nonprofit sector over the past few years, thanks to the Internet and crowdfunding platforms like Kickstarter and Indiegogo. The question on every non-profit, charity and fundraiser’s mind is “can crowdfunding really raise a lot of money for my cause?” The answer is yes - if you do it properly.
Christopher Charlesworth, co-creator of the CSI Catalyst crowdfunding platform for social good, co-lead a workshop on crowdfunding at Toronto Net Tuesday on October 8th, 2013. Chris explained the fundamentals of crowdfunding, what it can mean for nonprofits, and shared tips and strategies on how to plan a successful crowdfunding campaign.
You can watch a recording of the event on TechSoup Canada's YouTube channel: http://www.youtube.com/watch?v=YlzzeKQi6bc
Or read a summary of the event's key takeaways at http://www.techsoupcanada.ca/en/community/blog/intro-to-crowdfunding-for-nonprofits
Stance-Shift & Semantic Engagement Index (SEI) - Driving Insights Through Di...Diane Waight
Next-Generation Marketing Insights provides consumer insights through analyzing large amounts of unmoderated consumer conversations from social media, transcripts, and other sources. They use techniques like Stance-Shift Analysis and Semantic Engagement Index to understand what matters most to consumers, size and trends of concepts, and strengths and weaknesses in brands. Their insights help guide business decisions in areas like product innovation, advertising, segmentation, promotions, and brand health.
Elisabeth Goodman's passion is to help people help themselves. The main thrust of her business, RiverRhee Consulting, is to teach and support teams in the use of a wide range of capabilities to help them work more effectively and efficiently. But Elisabeth has also, at various times, found herself teaching individuals and small business owners how to use Social Media tools such as LinkedIn, Twitter, Facebook and blogs to develop themselves and their businesses. So why would you want to use Social Media tools and, if you are already using them, how can you ensure that you get some benefit from them without frittering away every hour of your working or indeed home life? In this 15 minute overview, Elisabeth shares examples of how she and others have used Social Media tools to support personal and business development, along with some suggestions for how to maximise your ROI.
1. In 2015, Jelle Oskam of Odyssey was brought in by adidas to restructure their affiliate marketing programs in the US and globally. He worked to develop a new holistic attribution model called ODYSSEY.
2. The previous "last-click" attribution model for compensating affiliates was deemed unfair and incomplete as it did not capture an affiliate's full influence on consumer journeys. The new model aimed to reward affiliates based on the incremental value they provide across all touchpoints in the consumer journey.
3. The framework uses big data analysis of consumer journeys through the ODYSSEY system to determine how affiliates should be compensated based on metrics like touchpoint density and position
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
This document provides an overview of consumer behavior and how it is studied. It defines consumer behavior as the activities people undertake when obtaining, consuming, and disposing of products and services. Consumer behavior involves influences on consumers at both the individual level (e.g. culture, personality) and organizational level (e.g. advertising, promotions). Researchers study consumer behavior using methods like observation, interviews, surveys, and experiments in order to understand purchase decisions and consumption activities. Understanding consumer behavior is important because it determines the success of marketing programs and the economic health of individuals, organizations, and nations. It also helps formulate effective public policy.
This document provides an overview and excerpt from the book "Selling to the C-Suite" by Stephen J. Bistritz. The book aims to teach professional salespeople how to successfully call on senior executives. It discusses research that found executives get involved early in major purchasing decisions to set strategy. The document outlines strategies for identifying the relevant executive, gaining access to them, establishing credibility, and communicating value in a way that addresses their key business initiatives and metrics. The overall message is that selling to executives requires thorough preparation, understanding their perspective, and consistently demonstrating capability and integrity.
Empowering Employees To Be Brand Advocates with Expion, Altimeter, H&R Block ...Expion
This document discusses scaling employee advocacy through social media. It begins by defining employee advocacy as empowering trusted employees to engage with customers and prospects as company representatives. It then makes the business case for formal employee advocacy programs by noting that many employees already share informally on social media, and formal programs can amplify brand messages and build relationships at scale. The rest of the document provides an framework for employee advocacy, including identifying advocates, training them, and enabling sharing; and discusses examples from companies like Home Depot, Intel, and H&R Block and their advocacy programs. It concludes with recommendations like identifying advocacy as a low-cost marketing channel and emphasizing empowerment, performance, and peer-to-peer learning.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.