WHAT IS MARKETING? - Startups Tell Their Stories at Startup Marketing Get-Together By Kambis Kohansal-Vajargah, Co-Founder WHATCHADO

1. THE HANDBOOK OF
LIFE STORIES
WWW.WHATCHADO.COM

2. time15min
Kambis Kohansal-Vajargah
Marketing Head
a.k.a. BizGuy
NO EXPERT
NO EXPERIENCE
YES TO TRIAL & ERROR

3. 2011 second a plan
1996 first a dream
+50 PEOPLE, AWESOME!!
2012third a startup
2013our first date
WHATCHADO STORYEVERYTHING BEGAN WITH “AND WHAT DO YOU DO?”

4. 2011
TOP50

5. +20
+10
+10
People
Nations
Languages
2013

6. WHAT?

7. STORYTELLING
DATING CONCEPT
STANDARDIZED VIDEO
FORMAT
WHAT IS WHATCHADO?THE HANDBOOK OF LIFE STORIES

8. WAS IST WHATCHADO?
DAS HANDBUCH DER LEBENSGESCHICHTEN
WHAT IS WHATCHADO?THE HANDBOOK OF LIFE STORIES
MODERN
INDIVIDUAL
COMMUNICATIVE

9. 9
FIND YOUR CALLING

10. WHATCHADO IN NUMBERS+1600 PEOPLE & STORIES
+25
Industries
+100
Nations
+1000
Jobs
+300
Employers
5
Continents

11. +5000ad messages

12. AGGRESSIVE
SPEND BIG
OVERBRANDED
No budget
Be innovative

13. CONTENT

16. CONTENT SPREADING

17. CONTENT SPREADING Company websites
Video
SEO
Viral
Push

18. CONTENT INTEGRATION
EDUCATION

19. CONTENT INTEGRATION
COMPANIES

20. CONTENT INTEGRATION
COMPANIES

21. +25%
More
Traffic
CONTENT INTEGRATION
WEBSITES & SOCIAL MEDIA

22. +25%
More
Traffic
CONTENT INTEGRATION
WEBSITES & SOCIAL MEDIA

23. +25%
More
Traffic
CONTENT INTEGRATION
WEBSITES & SOCIAL MEDIA

24. CONTENT INTEGRATION
JOB-ADS

25. EVENTS

26. EXHIBITIONS

28. AWARDS

29. Top8 Finalist 2012
Get In The Ring
Worldwide
Act for Impact
Award
Finalist 2012
Social Impact
Award 2011
Top 5 Startups AT
2011
STARTUP WEEK
Top50 2011
AWARDS
Deutscher Preis für
Onlinekommunikation
2013
HR Excellence Awards
Finalist 2012
Mingo Award
Winner 2013
Staatspreis
Multimedia & e-
Business 2013
TRIGOS 2013
„Social
Entrepreneurship“
HR Innovation
Slam Award
2013
World Summit
Award 2013
European Youth
Award 2013
Content Award
Winner 2012

31. HANGOUTS

32. VIDEOCHAT
LIVE
FREE

39. MEDIA

40. MEDIA NOT PAID

41. THANK YOU &
GOODBYE!!
Kambis Kohansal-Vajargah
facebook.com/KambisKohansal
kambis@whatchado.com
+43.664.4692648