Marketing vs Branding

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Presented by Dennis Tuan Phan - D2C Branding Vietnam This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV

Marketing

Visit VietnamBusiness.TV
for business videos, news & research

www.d2cbranding.com
This slideshow is from a presentation at the M2 Marketing & Media events
in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and
VietnamBusiness.TV
To see videos from the events, interviews with speakers and
to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV

www.d2cbranding.com
As a member of D2C GROUP, D2C BRANDING inherits the
“D2C” spirit – “Designed to Customer”
Visit VietnamBusiness.TV
for business videos, news & research

www.d2cbranding.com
We have people who deeply understand Vietnam market and culture
We have experience participating in multinational working environment
We always think inside and outside the box
We make sure the process is fun
Visit VietnamBusiness.TV
for business videos, news & research

www.d2cbranding.com
Many people are
BRANDING
and
MARKETING
between
MISUNDERSTANDING
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for business videos, news & research

www.d2cbranding.com
HOW TO
DIFFERENTIATE?
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for business videos, news & research

www.d2cbranding.com
SEDUCTION WAR
BRANDING versus MARKETING
by Dennis Tuan Phan, D2C BRANDING
Visit VietnamBusiness.TV
for business videos, news & research

MARKETING
Visit VietnamBusiness.TV
for business videos, news & research

www.d2cbranding.com
MARKETING
Each market segment is a different type of woman
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for business videos, news & research

www.d2cbranding.com
MARKETING
Choosing the right
segment is just like
finding the right TARGET
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for business videos, news & research

www.d2cbranding.com
MARKETING
To penetrate the market
you will need appropriate
strategies matching with
your needs
Don’t try to attract
every women…
Try to attract HER!
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for business videos, news & research

www.d2cbranding.com
MARKETING
Way to enter the market - Strategy to catch attention of a lady
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for business videos, news & research

www.d2cbranding.com
MARKETING
FIND THE “RIGHT ONE” MATCHING WITH
YOUR CHARACTERISTICS
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for business videos, news & research

www.d2cbranding.com
• Acting the part? What about emotional
intelligence?
• To conquer a lady’s heart, “attack” is simply
not enough…
MARKETING
Visit VietnamBusiness.TV
for business videos, news & research

BRANDING
Visit VietnamBusiness.TV
for business videos, news & research

Branding is simply like women’s fantasy about
men (gentleman, player, bad boy, blah blah).
Simplify the complicated and complicate the
simple.
Which way to go?
BRANDING
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for business videos, news & research

Impress a woman at first sight
Make her attracted to you and miss you
Seduce her and make her for you
BRANDING
BRANDING IS the man’s job to:
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for business videos, news & research

www.d2cbranding.com
Marketing | Woman + Branding | Man
HAPPY EVER AFTER
HAPPY ENDING
Visit VietnamBusiness.TV
for business videos, news & research

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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

1Solutions Pvt. Ltd.

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Demandbase

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Search Engine Journal

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences. You’ll hear: - The evolution of Reddit as a major influencer on SERPS over the years. - The impact of recent changes and partnerships on Reddit’s place in search. - A comprehensive look at Reddit, how it works, and how to approach it. - Unique engagement opportunities presented by Reddit. With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences. Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.

Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx

elizabethella096

In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

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Marketing vs Branding

1. MARKETING vsBRANDING Visit VietnamBusiness.TV for business videos, news & research

2. Visit VietnamBusiness.TV for business videos, news & research

3. www.d2cbranding.com This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events Please visit VietnamBusiness.TV

4. www.d2cbranding.com WHO WE ARE ABOUT US Founded in Vietnam, D2C BRANDING is a leading 360o full-service integrated marketing agency with branding as the platform, located at the heart of Ho Chi Minh City. We focus on brand building for premium consumer goods, lifestyle brands, and professional corporations, developing innovative and relevant strategies, and executing through the line with impactful and memorable creativity. Visit VietnamBusiness.TV for business videos, news & research

5. www.d2cbranding.com As a member of D2C GROUP, D2C BRANDING inherits the “D2C” spirit – “Designed to Customer” Visit VietnamBusiness.TV for business videos, news & research

6. www.d2cbranding.com We have people who deeply understand Vietnam market and culture We have experience participating in multinational working environment We always think inside and outside the box We make sure the process is fun Visit VietnamBusiness.TV for business videos, news & research

7. www.d2cbranding.com Many people are BRANDING and MARKETING between MISUNDERSTANDING Visit VietnamBusiness.TV for business videos, news & research

8. www.d2cbranding.com HOW TO DIFFERENTIATE? Visit VietnamBusiness.TV for business videos, news & research

9. www.d2cbranding.com SEDUCTION WAR BRANDING versus MARKETING by Dennis Tuan Phan, D2C BRANDING Visit VietnamBusiness.TV for business videos, news & research

10. MARKETING Visit VietnamBusiness.TV for business videos, news & research

11. www.d2cbranding.com MARKETING Each market segment is a different type of woman Visit VietnamBusiness.TV for business videos, news & research

12. www.d2cbranding.com MARKETING Choosing the right segment is just like finding the right TARGET Visit VietnamBusiness.TV for business videos, news & research

13. www.d2cbranding.com MARKETING To penetrate the market you will need appropriate strategies matching with your needs Don’t try to attract every women… Try to attract HER! Visit VietnamBusiness.TV for business videos, news & research

14. www.d2cbranding.com MARKETING Way to enter the market - Strategy to catch attention of a lady Visit VietnamBusiness.TV for business videos, news & research

15. www.d2cbranding.com MARKETING FIND THE “RIGHT ONE” MATCHING WITH YOUR CHARACTERISTICS Visit VietnamBusiness.TV for business videos, news & research

16. www.d2cbranding.com • Acting the part? What about emotional intelligence? • To conquer a lady’s heart, “attack” is simply not enough… MARKETING Visit VietnamBusiness.TV for business videos, news & research

17. BRANDING Visit VietnamBusiness.TV for business videos, news & research

18. Branding is simply like women’s fantasy about men (gentleman, player, bad boy, blah blah). Simplify the complicated and complicate the simple. Which way to go? BRANDING Visit VietnamBusiness.TV for business videos, news & research

19. Impress a woman at first sight Make her attracted to you and miss you Seduce her and make her for you BRANDING BRANDING IS the man’s job to: Visit VietnamBusiness.TV for business videos, news & research

20. www.d2cbranding.com Marketing | Woman + Branding | Man HAPPY EVER AFTER HAPPY ENDING Visit VietnamBusiness.TV for business videos, news & research

21. Visit VietnamBusiness.TV for business videos, news & research

22. www.d2cbranding.com This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events Please visit VietnamBusiness.TV

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Marketing vs Branding

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