ViewMarket was founded in 2013 to monetize high-quality video content through niche channels. They have developed a proprietary monetization platform called ViewMarket.tv to launch in fall 2014. ViewMarket.com will connect content creators with brands and advertisers to create sponsored content for distribution on ViewMarket.tv channels and creators' own channels. These niche channels will be robustly monetized through pre-roll ads, banners, affiliate marketing and ecommerce. Their strategy is to sign creators to ViewMarket.com and license their content to ViewMarket.tv channels to drive traffic and monetization.