The history of marketing to women is full of disconnects. Learn how gender marketing has gotten smarter and wiser, but still falls into the same traps of the past
Toolkit part 4 - A3 Posters: how to work with scenarios; filtering ideas; val...Forum for the Future
Consumer Futures 2020 is designed as a practical tool to help organisations throughout the global consumer goods industry plan for the future. It contains four different but entirely plausible scenarios which explore how patterns of onsumption and consumer behaviour may have changed by 2020.
Track Me If You Can - Reputation Management, Unique Phone Appending and Googl...TW Integrated Marketing
Making sure you know what is working, from your traditional and digital media takes planning. Learn how a step-by-step implementation of reputation.com, ibbyphone.com and Google Analytics can give you a good understanding of where your marketing dollars are making an impact.
Women's innate abilities make her a 'good business choice' when reaching out to global markets. White paper discussing the advantages women bring to the international marketing table.
Women's are no longer viewed as 'slow adopt-hers to technology. They are masters at multi-tasking the new social media, and biology may just be the reason why.
Toolkit part 4 - A3 Posters: how to work with scenarios; filtering ideas; val...Forum for the Future
Consumer Futures 2020 is designed as a practical tool to help organisations throughout the global consumer goods industry plan for the future. It contains four different but entirely plausible scenarios which explore how patterns of onsumption and consumer behaviour may have changed by 2020.
Track Me If You Can - Reputation Management, Unique Phone Appending and Googl...TW Integrated Marketing
Making sure you know what is working, from your traditional and digital media takes planning. Learn how a step-by-step implementation of reputation.com, ibbyphone.com and Google Analytics can give you a good understanding of where your marketing dollars are making an impact.
Women's innate abilities make her a 'good business choice' when reaching out to global markets. White paper discussing the advantages women bring to the international marketing table.
Women's are no longer viewed as 'slow adopt-hers to technology. They are masters at multi-tasking the new social media, and biology may just be the reason why.
Capturing Community: How to Build, Manage and Market Your Online CommunityDuo Consulting
Capturing Community: How to Build, Manage and Market Your Online Community
Based on a new book by Duo Consulting CEO Michael Silverman
Since the dawn of the web, tribal clusters have formed organically online. They evolved into today’s online communities—interest-based groups that empower marketers with a central place to reach their audiences.
Online communities break through the media clutter and engage your target market on a personal level. Marketers, managers, and entrepreneurs can use them to drive user-generated content and create long-term value online. When aligned with your organization, online communities create a venue for audience interaction that becomes a tangible business asset.
In Capturing Community, Duo Consulting CEO Michael Silverman gives you the tools and techniques required to create powerful online communities. Drawing from his years of experience and the wisdom of leading social media marketers, this presentation covers:
- How your organization can benefit from creating or participating in online communities.
- Best practices—sourced from today’s most successful community managers—for developing a sticky, engaging online community.
- Stories about different communities—some of which include thousands of loyal members—and how they achieved success.
- What it takes to effectively manage the community, from technology to promotional channels.
Hear from more than a dozen community management and marketing professionals, including David Meerman Scott (WebInkNow), Meghan Peters (Mashable) and Mike Samson (Crowdspring).
My goal is to help people grow their capabilities & help in strengthening your brand.
I develop and implement brand review process to ensure alignment across all
areas of the organization on Brand Standards and Expression…
“I can” Help you understand customer impact and Create Demand for your business
Changing organisations through hands-on trainingJim Barritt
A talk I gave at XP2012 in Malmo, Sweden. It describes some of the practices we used whilst training at ThoughtWorks University with the aim that they might be interesting to people who are trying to train staff in "agile"
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...Francesco D'Orazio
Barely a day goes by without a website, campaign or competition cropping up, promising to harness the collective wisdom of crowds for the benefit of brands. Consumer generated inputs are playing a more and more prominent role into research, innovation and planning.
However, it is still not very clear what are the most suitable approaches, frameworks and methodologies available for for doing this.
This presentation, recently discussed at a number of conferences in the UK, Spain and Italy, looks in particular at crowd-sourcing and co-creation: when to use them, what are the advantages, the drawbacks and the workarounds, what are the deliverables and how could these grassroots practices fit into the existing marketing processes.
Using crowd-sourcing and co-creation as complementary frameworks is key to harness the wisdom of the crowds both at an individual and group-thinking level, bringing together bottom up and top down approaches, online and offline, to make sure the richness provided by mass collaboration is effectively shaped and leveraged by informed strategic thinking and expert insight.
Capturing Community (Michael Silverman, Duo Consulting)myplanetsteph
Slides from Michael Silverman, Founder & CEO of Duo Consulting. Presented at the 2012 Drupal Business Summits in Toronto, Chicago & NYC.
www.duoconsulting.com
www.drupalbusinesssummit.com
The Teenage Girl as Consumer and CommunicatorHavas PR
Euro RSCG Worldwide PR’s white paper analyzes data from a survey the agency commissioned of 100 girls between the ages of 13 and 18 about their spending and communications habits. The research reveals that the teenage girl contradicts almost all cultural stereotypes in those areas. But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interaction—including shopping, which the study characterizes as a core social activity for teenage girls. The findings are helping to launch a new Euro PR initiative. Eventually focusing on teen boys and girls, the first phase is called The Sisterhood.
Designing Information: Making it ImmersiveDeuce Bradshaw
Everyone has to pass along information. Whether it's in a presentation, conversation or other venue. All of these forms of communication have one thing in common... they could use some design. This talk (that I hopefully will get to present one day) seeks to demonstrate the elements of design and their applicability to forms of communication.
Developing a Strategic Digital Strategy - Successful digital marketing requires planning and many times process improvement before turning 'on' a social media plan This presentation, designed; for Obstetricians,outlines the critical strategic planning steps required so a company, organization or physician practice can deliver on their 'promise' - then the power of social media can truly be harnessed!
Physician Review Sites - Love them or hate them...they are here to stay and their use is growing each year. Learn how to leverage the positive neutral and the negative reviews to grow your practice.
Capturing Community: How to Build, Manage and Market Your Online CommunityDuo Consulting
Capturing Community: How to Build, Manage and Market Your Online Community
Based on a new book by Duo Consulting CEO Michael Silverman
Since the dawn of the web, tribal clusters have formed organically online. They evolved into today’s online communities—interest-based groups that empower marketers with a central place to reach their audiences.
Online communities break through the media clutter and engage your target market on a personal level. Marketers, managers, and entrepreneurs can use them to drive user-generated content and create long-term value online. When aligned with your organization, online communities create a venue for audience interaction that becomes a tangible business asset.
In Capturing Community, Duo Consulting CEO Michael Silverman gives you the tools and techniques required to create powerful online communities. Drawing from his years of experience and the wisdom of leading social media marketers, this presentation covers:
- How your organization can benefit from creating or participating in online communities.
- Best practices—sourced from today’s most successful community managers—for developing a sticky, engaging online community.
- Stories about different communities—some of which include thousands of loyal members—and how they achieved success.
- What it takes to effectively manage the community, from technology to promotional channels.
Hear from more than a dozen community management and marketing professionals, including David Meerman Scott (WebInkNow), Meghan Peters (Mashable) and Mike Samson (Crowdspring).
My goal is to help people grow their capabilities & help in strengthening your brand.
I develop and implement brand review process to ensure alignment across all
areas of the organization on Brand Standards and Expression…
“I can” Help you understand customer impact and Create Demand for your business
Changing organisations through hands-on trainingJim Barritt
A talk I gave at XP2012 in Malmo, Sweden. It describes some of the practices we used whilst training at ThoughtWorks University with the aim that they might be interesting to people who are trying to train staff in "agile"
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...Francesco D'Orazio
Barely a day goes by without a website, campaign or competition cropping up, promising to harness the collective wisdom of crowds for the benefit of brands. Consumer generated inputs are playing a more and more prominent role into research, innovation and planning.
However, it is still not very clear what are the most suitable approaches, frameworks and methodologies available for for doing this.
This presentation, recently discussed at a number of conferences in the UK, Spain and Italy, looks in particular at crowd-sourcing and co-creation: when to use them, what are the advantages, the drawbacks and the workarounds, what are the deliverables and how could these grassroots practices fit into the existing marketing processes.
Using crowd-sourcing and co-creation as complementary frameworks is key to harness the wisdom of the crowds both at an individual and group-thinking level, bringing together bottom up and top down approaches, online and offline, to make sure the richness provided by mass collaboration is effectively shaped and leveraged by informed strategic thinking and expert insight.
Capturing Community (Michael Silverman, Duo Consulting)myplanetsteph
Slides from Michael Silverman, Founder & CEO of Duo Consulting. Presented at the 2012 Drupal Business Summits in Toronto, Chicago & NYC.
www.duoconsulting.com
www.drupalbusinesssummit.com
The Teenage Girl as Consumer and CommunicatorHavas PR
Euro RSCG Worldwide PR’s white paper analyzes data from a survey the agency commissioned of 100 girls between the ages of 13 and 18 about their spending and communications habits. The research reveals that the teenage girl contradicts almost all cultural stereotypes in those areas. But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interaction—including shopping, which the study characterizes as a core social activity for teenage girls. The findings are helping to launch a new Euro PR initiative. Eventually focusing on teen boys and girls, the first phase is called The Sisterhood.
Designing Information: Making it ImmersiveDeuce Bradshaw
Everyone has to pass along information. Whether it's in a presentation, conversation or other venue. All of these forms of communication have one thing in common... they could use some design. This talk (that I hopefully will get to present one day) seeks to demonstrate the elements of design and their applicability to forms of communication.
Developing a Strategic Digital Strategy - Successful digital marketing requires planning and many times process improvement before turning 'on' a social media plan This presentation, designed; for Obstetricians,outlines the critical strategic planning steps required so a company, organization or physician practice can deliver on their 'promise' - then the power of social media can truly be harnessed!
Physician Review Sites - Love them or hate them...they are here to stay and their use is growing each year. Learn how to leverage the positive neutral and the negative reviews to grow your practice.
Public Media Development and Marketing Conference 2013 - Atlanta, GA Healthca...TW Integrated Marketing
Healthcare is one of public media's top-performing underwriting categories, but it's also greatly affected by shifting government regulations, changing economic conditions and consumer preferences. Gain critical insight into the US Healthcare market segment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Has Anyone called the best buy complaint line
and if you have, have you gotten anything out of it like a gift card or something.
cuz i was in best buy yesterday to exchange my ipod because my battery was all f'd up. and i missed the 30 exchange policy by 1
day i have the service plan. but its ridiculous that they couldnt just give me a new one instead of having to send it out to get a new
battery. plus the fact that they gave me the run around instead of telling me this right away. they told me to go to the pda/wireless
dept,
then the geek squad, then customer service (where i stood in line for 45 minutes) then back to the geek squad.
i was extremly pissed off
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Am azon.com
Am azon.co.u k (U nite d K ingd om )
As h ford .com
Avon
Be d Bath & Be yond
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Brain – perception – men focus, we have better peripheral, we see wholeistacally, they see narrow and focused We see subtle differences…highest sensory awareness…right/left brain activity more active in our decision making style…..
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25,000 employees – building brand ambassadors from the inside out 3 billion in annual sales Quality Responsibility Mutuality Efficiency Freedom Office murlas that feature employee dogs Dog friendly offices for the 600 pesonl LA office of Pedigree Offering pet insurance for its employees Dogma handbook
Undercover TV news magazine shows revealing the soils and stains on hotel bedspreads, even in the fanciest Marriott, Hilton, Crowne Plaze ditched their colorful yet hard to clean bedspreads and replacing them with easier, regular cleaning, duvets… Marriott spending $190 million on its new bedding Hilton encasing duvets with new white sheet covers for washing
FROM complaint hotlines to diversity programs, Merrill Lynch & Co. has done plenty to battle the woman problem that dogs Wall Street. But for all its efforts, the world's biggest securities firm has seen negligible results in its hiring of women as stockbrokers. And now Merrill is watching the issue come alive again in a battle that's shedding light on glitches in the system. It's happening in testimony at the arbitration hearing of discrimination charges filed by Nancy Thomas, a former broker at Merrill for close to 18 years. Thomas and seven other class representatives negotiated the resolution of Cremin vs. Merrill Lynch, a class-action discrimination lawsuit that was settled in 1998 without providing any money to be shared by the 912 female brokers who filed claims. Averting a potentially embarrassing sex-discrimination trial at the last minute, Morgan Stanley agreed to pay $54 million to settle claims from dozens of women who accused the firm of systematically denying them promotions and pay increases, and promised to institute several steps to ensure equal opportunity in the future. The big securities firm denied wrongdoing in its settlement with the federal Equal Employment Opportunity Commission, which was wrapped up minutes before opening arguments were set to begin in the discrimination trial in a federal courthouse in downtown Manhattan. Besides the financial settlement -- which includes a $12 million payment to the woman whose complaints initiated the case -- Morgan Stanley agreed as part of a three-year consent decree to hire an outsider to monitor its hiring, pay and promotion practices for gender bias, field employee complaints and enhance its anti-discrimination training. Schwab has recently received the following Diversity Awards: Anointed one of the Top 25 Companies for Executive Women by Working Woman Recipient of the 2000 Catalyst Award for exemplary initiatives to advance women through the corporate ranks Schwab's co-CEOs received the 1999 Women in Technology International (WITI) Award for their efforts to promote workforce diversity initiatives that create a work environment in which all employees are able to reach their full potential Chosen as one of the "Top 25 Companies to Work For" by The Advocate, a magazine written for the gay and lesbian community. In an earlier issue, Schwab was dubbed "an industry pioneer in offering domestic-partner benefits and an early ENDA (Employee Non-Discrimination Act) supporter" Named one of the best companies for female employees in the November 1999 issue of Shape, a magazine dedicated to "mind and body fitness for women." Listed on WE magazine's list of Top 10 Companies to work for in the U.S. for people with disabilities (March/April '00 edition). WE magazine is the "the lifestyle magazine for people with disabilities, their families and friends." For more content on People With Disabilities, visit The Disability Network.
Barbara K is a former New York City general contractor. Using her apartment as her first office, Barbara's vision and determination helped her land her first corporate client, IBM. She was also their first-ever female contractor. Soon after she attracted clients such as Carnegie Hall, iVillage, and Polo Ralph Lauren. Her work in construction led Barbara to the realization that tools made for men were intimidating for women to use. This was the motivation for starting barbara k! . She designed and launched her initial product line of high quality tools, toolkits and accessories in May, 2003. Since that time, barbara k! has grown and expanded to other categories including automotive, craft, college market and apparel. Concurrently, Barbara's message of empowerment for women who seek to lead an independent lifestyle has been communicated through her advertising and television appearances on shows such as Good Morning America, The TODAY Show, ESPN, Fox 5, CNN, Inside Edition and many more. Watch Barbara K in her own segment, Nailing It With Barbara K! , on the new show Savvy airing on WE, Women's Entertainment.
Home Depot is TLC's New Home Despot (Monday, August 11 08:26 AM)Home Depot and Discovery Networks have inked a pact to make the home good superchain the new category exclusive sponsor of the TLC hit series "Trading Spaces." This new deal expands on the preexisting contract between Home Depot and TLC which covered the series "While You Were Out." Under the terms of the new agreement, Home Depot will provide the budget, products and materials for projects on both TLC shows and will receiving marketing and cross-promotional opportunities across the Discovery Networks family, which includes Discovery Channel, Discovery Home & Leisure Channel and BBC America. "This extension allows us to hammer home Home Depot's know-how like never before on cable television," says John Costello, executive vice president, merchandising and marketing for Home Depot. "A program like 'Trading Spaces' shows consumers just how easy it is to improve and personalize their home. It gives Home Depot new ways to showcase the latest trends and innovative products in a hot program format that reaches a very engaged audience." Home Depot will receive logo inclusion in print advertisements for for "Trading Spaces" and "While You Were Out" and the rights to certain TLC programming content in their own advertisements.