Word of Mouth Marketing to Women
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Word of Mouth Marketing and Women, why we excel at it, why its important to your business and how to develop strategies to leverage WOM.
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Women are increasingly using the internet, especially for tasks like planning trips, managing finances, and finding recipes. Some key points:
- 63% of women were online in 2004, increasing to 70% by 2006.
- Women spend about 9 hours per week online on average.
- The top online purchases for women are software, clothes, and gifts.
- Women own over half the assets of privately held businesses in the US. They also start 70% of new businesses.
- Older internet users over 55 are one of the fastest growing demographics online. Their internet usage has grown 33% from 1999-2000.
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Electronics - From A Women's Perspective
Women are increasingly using the internet, especially for tasks like planning trips, managing finances, and finding recipes. Some key points:
- 63% of women were online in 2004, increasing to 70% by 2006.
- Women spend about 9 hours per week online on average.
- The top online purchases for women are software, clothes, and gifts.
- Women own over half the assets of privately held businesses in the US. They also start 70% of new businesses.
- Older internet users over 55 are one of the fastest growing demographics online. Their internet usage has grown 33% from 1999-2000.
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The document discusses trends in how women research and purchase automobiles. It notes that women now represent over half the population and own 38% of US businesses. Advertising targeting women must reflect how they now spend more time researching online rather than watching TV. The automotive industry is shifting advertising spending from TV and print to online and grassroots events. The document provides statistics on women's online research habits and purchasing behaviors and recommends training salespeople to better understand gender differences to increase sales.
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