Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more.
In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results of the 2011 survey, conducted by the Construction Marketing Association, which reveals valuable insight regarding best retail practices.
The Home Depot Visual Merchandising, Signage, POP and Fixture Design portfolioaaroninsel
A collection of projects in which I managed and led a team of graphic designers, fixture designers, merchants, store planners, suppliers and vendors to concept and execute in my role as Associate Visual Merchandiser at The Home Depot.
The document proposes a marketing strategy for Home Depot to increase brand loyalty and conversion rates. It recommends targeting DIY customers and small contractors through new social media platforms like Facebook, Twitter, Tumblr and YouTube. The strategy aims to empower customers and increase their comfort with home improvement projects by posting photos and videos of example projects. It also suggests improving mobile and search engine marketing to provide local store information and links to relevant project content. The total proposed budget is $150,000 for the year-round social media and internet marketing campaign.
The document provides an analysis of The Home Depot's financial performance from 2005-2006 including income statements, assets and capital structure, sales growth, profit margins, and ratios. It also discusses the company's leadership over time and challenges it faces from competitors like Lowe's. External factors like economic, social, technological, political/legal, and global trends that influence the home improvement industry are examined.
Home Depot was founded in 1978 and initially focused on the do-it-yourself home improvement market. By 1985, Home Depot had grown to 50 stores across 15 markets. However, from 1983-1985 Home Depot experienced negative cash flow from operations and increasing inventory levels due to its aggressive expansion strategy. While sales per store remained steady, earnings per store and employee declined significantly during this period. Given constraints on its stock price and debt covenants, Home Depot needed to improve operating performance and consider changes to its growth strategy.
This document summarizes a case study analysis of Home Depot. It provides an overview of Home Depot's history, operations, internal analysis including financial performance, and external analysis using PESTEL and five forces frameworks. Recommendations include focusing on executing current strategies to target women customers and expand internationally. Additional recommendations are to pursue commercial sales and acquire Sherwin Williams to leverage synergies in the paint business.
The document discusses plans to modernize the Carriage Stores Depot in Lower Parel, Mumbai through automation. It will involve installing an Intelligent Warehousing Automated Storage and Retrieval System (IW-ASRS) to optimize storage capacity. The estimated cost is Rs. 138 million and will enhance inventory management through RFID and barcode technology. It aims to improve productivity and support the increasing coach refurbishment targets of the workshop located in a space-constrained area.
Cathode ray tubes use an electron gun and phosphors to display pixels on a screen. The electron beam is focused and deflected horizontally and vertically to scan across the screen. Raster scan displays refresh the screen by scanning across rows of pixels stored in a frame buffer. Random scan displays draw images by moving and drawing the electron beam between points. Color CRTs use three electron guns and a shadow mask to display red, green, and blue pixels. LCDs use liquid crystals that can be aligned to block or transmit light, while plasma displays excite gas-filled capsules that emit UV light to illuminate phosphors.
The Home Depot Visual Merchandising, Signage, POP and Fixture Design portfolioaaroninsel
A collection of projects in which I managed and led a team of graphic designers, fixture designers, merchants, store planners, suppliers and vendors to concept and execute in my role as Associate Visual Merchandiser at The Home Depot.
The document proposes a marketing strategy for Home Depot to increase brand loyalty and conversion rates. It recommends targeting DIY customers and small contractors through new social media platforms like Facebook, Twitter, Tumblr and YouTube. The strategy aims to empower customers and increase their comfort with home improvement projects by posting photos and videos of example projects. It also suggests improving mobile and search engine marketing to provide local store information and links to relevant project content. The total proposed budget is $150,000 for the year-round social media and internet marketing campaign.
The document provides an analysis of The Home Depot's financial performance from 2005-2006 including income statements, assets and capital structure, sales growth, profit margins, and ratios. It also discusses the company's leadership over time and challenges it faces from competitors like Lowe's. External factors like economic, social, technological, political/legal, and global trends that influence the home improvement industry are examined.
Home Depot was founded in 1978 and initially focused on the do-it-yourself home improvement market. By 1985, Home Depot had grown to 50 stores across 15 markets. However, from 1983-1985 Home Depot experienced negative cash flow from operations and increasing inventory levels due to its aggressive expansion strategy. While sales per store remained steady, earnings per store and employee declined significantly during this period. Given constraints on its stock price and debt covenants, Home Depot needed to improve operating performance and consider changes to its growth strategy.
This document summarizes a case study analysis of Home Depot. It provides an overview of Home Depot's history, operations, internal analysis including financial performance, and external analysis using PESTEL and five forces frameworks. Recommendations include focusing on executing current strategies to target women customers and expand internationally. Additional recommendations are to pursue commercial sales and acquire Sherwin Williams to leverage synergies in the paint business.
The document discusses plans to modernize the Carriage Stores Depot in Lower Parel, Mumbai through automation. It will involve installing an Intelligent Warehousing Automated Storage and Retrieval System (IW-ASRS) to optimize storage capacity. The estimated cost is Rs. 138 million and will enhance inventory management through RFID and barcode technology. It aims to improve productivity and support the increasing coach refurbishment targets of the workshop located in a space-constrained area.
Cathode ray tubes use an electron gun and phosphors to display pixels on a screen. The electron beam is focused and deflected horizontally and vertically to scan across the screen. Raster scan displays refresh the screen by scanning across rows of pixels stored in a frame buffer. Random scan displays draw images by moving and drawing the electron beam between points. Color CRTs use three electron guns and a shadow mask to display red, green, and blue pixels. LCDs use liquid crystals that can be aligned to block or transmit light, while plasma displays excite gas-filled capsules that emit UV light to illuminate phosphors.
This document repeatedly lists "The Home Depot" and "Steve Manos" without any other context or information provided. It is unclear what the purpose or topic of the document is based on these limited repeating phrases alone.
The document provides an overview of Kota Stores Depot which was established in 1962 to supply materials for workshop manufacturing. It discusses the depot's increased workload due to higher production targets. Key activities include supplying components and centralized scrap disposal. Challenges include higher volume of materials and scrap. The depot has implemented mechanization of material handling, better infrastructure, and IT tools to improve efficiency. Initiatives such as palletization and modernization projects have enhanced productivity and inventory management.
Home Depot is the world's largest home improvement retailer with over 2,200 stores and $74.8 billion in annual sales. Its digital strategy aims to seamlessly integrate online, mobile, and in-store experiences. While Home Depot has strong brand recognition and engaged social media, its website lacks personalization and misses opportunities for up-sells. Recommendations include personalizing the site, elevating top brands, growing content, moving services online, and using data to create customer profiles.
Home Depot Integrated Marketing Campaign Plan for IMC 610Genifer Snipes
This campaign plan was for the first class I completed in West Virginia University's Integrated Marketing Communication masters' program. In six weeks, I completed a preliminary environmental audit and marketing campaign encompassing PR, advertising, and sales promotions in addition to learning about many of these topics for the first time.
The document provides guidance on proper stock control procedures for retailers. It discusses the importance of accurate inventory counts and effective stock management. Key aspects covered include planning inventory levels, receiving and verifying deliveries, sorting and counting stock, using location tickets and barcode scanners, and ensuring accurate record keeping. Personnel must be trained and follow defined processes to complete an organized and accurate stocktake.
Anthropologie finds success through unique in-store visual displays and experiences rather than traditional advertising. It spends 2% of sales on elaborate customized displays created by in-store display teams rather than marketing. This enhances the shopping experience and sense of discovery for its target customers of educated women ages 30-45, driving customer loyalty and sales. Maintaining this distinctive approach through skilled in-store display teams is key to Anthropologie's competitive advantage over other retailers and more important to its business success than adopting conventional advertising practices.
10) chapter 18 visual merchandising and displaycwood
Visual merchandising coordinates all physical elements in a business to project the right image to customers. There are four key elements: 1) The storefront includes signs, marquees, and window displays. 2) Store layout divides space into selling, merchandising, personnel, and customer areas. 3) Store interior design considers flooring, lighting, colors, and fixtures. 4) Interior displays include architectural, decorations, open, closed, and point-of-purchase. Visual merchandising aims to create a positive shopping experience.
This document provides background information on The Home Depot's Integrated Marketing Communications Plan targeting men and women ages 25-35 with a college degree. It includes an executive summary and outlines sections on background information on The Home Depot, the target audience, a SWOT analysis, campaign objectives and strategies, creative strategy and execution, media objectives and tactics, public relations, direct marketing, sales promotion, measurement, and conclusions. The target audience is described through an example couple living in Nashville who are looking to improve their apartment without major renovations as they focus on their careers.
This document provides a business strategy report for Home Depot. It begins with an introduction to Home Depot's founding and operations. It then analyzes Home Depot's current performance, strategic posture including mission, vision and objectives, and current strategy which focuses on customer service, product authority, and productivity. The report also examines Home Depot's external environment using PESTLE analysis and Porter's Five Forces. It evaluates Home Depot's internal environment including corporate structure, resources, marketing, finances, and human resources. Alternative strategies are proposed and a recommended strategy of interconnected retail is provided, along with plans for implementation and contingencies.
Retail management - How to display & promote salesAmith hillshow
This document provides guidance on effectively displaying stock to promote sales in retail operations. It discusses preparing display areas and goods, setting up and dismantling displays, and labeling displays of stock. Specific elements covered include annual business planning, category ratios, ideal size mixes, option planning, racking capacity, stock planning for months ahead, and different types of retail fixtures for apparel, food, and other product displays. Guidelines are provided for merchandise density, empty racks, coordinated displays, innovative displays, themes, labeling, and general rules for effective visual merchandising.
How can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success.
The new and improved Construction Lead Generation - The Definitive Guide will share the results of our most recent national survey on construction lead generation. Importantly, the guide details the current state of the top two construction lead services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead services that tend to specialize in regions, type of construction project or service offerings. Finally, other types of lead sources are identified and categorized by Traditional, Internet, and Social Media.
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches.
Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before.
We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.
How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and H...Modern Marketing Partners
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process.
To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.
Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more.
Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 6,000 vendors compete in more than 300 software categories*.
So what can you do to stand out? Modern Marketing Partners released a new guide to improve your marketing tactics in order to sell more software, scale your organization, and land long term funding in order to improve your product offering.
With decades of combined experience in software marketing, Modern Marketing Partners can provide you a competitive edge to grow your business now or in the future. Contact us at 630-868-5060 to discuss your needs and start improving your sales.
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name.
What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course.
As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
This book is a naming tell all. Lay it all out there. Set the record straight.
Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
This document repeatedly lists "The Home Depot" and "Steve Manos" without any other context or information provided. It is unclear what the purpose or topic of the document is based on these limited repeating phrases alone.
The document provides an overview of Kota Stores Depot which was established in 1962 to supply materials for workshop manufacturing. It discusses the depot's increased workload due to higher production targets. Key activities include supplying components and centralized scrap disposal. Challenges include higher volume of materials and scrap. The depot has implemented mechanization of material handling, better infrastructure, and IT tools to improve efficiency. Initiatives such as palletization and modernization projects have enhanced productivity and inventory management.
Home Depot is the world's largest home improvement retailer with over 2,200 stores and $74.8 billion in annual sales. Its digital strategy aims to seamlessly integrate online, mobile, and in-store experiences. While Home Depot has strong brand recognition and engaged social media, its website lacks personalization and misses opportunities for up-sells. Recommendations include personalizing the site, elevating top brands, growing content, moving services online, and using data to create customer profiles.
Home Depot Integrated Marketing Campaign Plan for IMC 610Genifer Snipes
This campaign plan was for the first class I completed in West Virginia University's Integrated Marketing Communication masters' program. In six weeks, I completed a preliminary environmental audit and marketing campaign encompassing PR, advertising, and sales promotions in addition to learning about many of these topics for the first time.
The document provides guidance on proper stock control procedures for retailers. It discusses the importance of accurate inventory counts and effective stock management. Key aspects covered include planning inventory levels, receiving and verifying deliveries, sorting and counting stock, using location tickets and barcode scanners, and ensuring accurate record keeping. Personnel must be trained and follow defined processes to complete an organized and accurate stocktake.
Anthropologie finds success through unique in-store visual displays and experiences rather than traditional advertising. It spends 2% of sales on elaborate customized displays created by in-store display teams rather than marketing. This enhances the shopping experience and sense of discovery for its target customers of educated women ages 30-45, driving customer loyalty and sales. Maintaining this distinctive approach through skilled in-store display teams is key to Anthropologie's competitive advantage over other retailers and more important to its business success than adopting conventional advertising practices.
10) chapter 18 visual merchandising and displaycwood
Visual merchandising coordinates all physical elements in a business to project the right image to customers. There are four key elements: 1) The storefront includes signs, marquees, and window displays. 2) Store layout divides space into selling, merchandising, personnel, and customer areas. 3) Store interior design considers flooring, lighting, colors, and fixtures. 4) Interior displays include architectural, decorations, open, closed, and point-of-purchase. Visual merchandising aims to create a positive shopping experience.
This document provides background information on The Home Depot's Integrated Marketing Communications Plan targeting men and women ages 25-35 with a college degree. It includes an executive summary and outlines sections on background information on The Home Depot, the target audience, a SWOT analysis, campaign objectives and strategies, creative strategy and execution, media objectives and tactics, public relations, direct marketing, sales promotion, measurement, and conclusions. The target audience is described through an example couple living in Nashville who are looking to improve their apartment without major renovations as they focus on their careers.
This document provides a business strategy report for Home Depot. It begins with an introduction to Home Depot's founding and operations. It then analyzes Home Depot's current performance, strategic posture including mission, vision and objectives, and current strategy which focuses on customer service, product authority, and productivity. The report also examines Home Depot's external environment using PESTLE analysis and Porter's Five Forces. It evaluates Home Depot's internal environment including corporate structure, resources, marketing, finances, and human resources. Alternative strategies are proposed and a recommended strategy of interconnected retail is provided, along with plans for implementation and contingencies.
Retail management - How to display & promote salesAmith hillshow
This document provides guidance on effectively displaying stock to promote sales in retail operations. It discusses preparing display areas and goods, setting up and dismantling displays, and labeling displays of stock. Specific elements covered include annual business planning, category ratios, ideal size mixes, option planning, racking capacity, stock planning for months ahead, and different types of retail fixtures for apparel, food, and other product displays. Guidelines are provided for merchandise density, empty racks, coordinated displays, innovative displays, themes, labeling, and general rules for effective visual merchandising.
How can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success.
The new and improved Construction Lead Generation - The Definitive Guide will share the results of our most recent national survey on construction lead generation. Importantly, the guide details the current state of the top two construction lead services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead services that tend to specialize in regions, type of construction project or service offerings. Finally, other types of lead sources are identified and categorized by Traditional, Internet, and Social Media.
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches.
Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before.
We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.
How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and H...Modern Marketing Partners
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process.
To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.
Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more.
Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 6,000 vendors compete in more than 300 software categories*.
So what can you do to stand out? Modern Marketing Partners released a new guide to improve your marketing tactics in order to sell more software, scale your organization, and land long term funding in order to improve your product offering.
With decades of combined experience in software marketing, Modern Marketing Partners can provide you a competitive edge to grow your business now or in the future. Contact us at 630-868-5060 to discuss your needs and start improving your sales.
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name.
What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course.
As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
This book is a naming tell all. Lay it all out there. Set the record straight.
Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency.
Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process.
Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.
By Construction Marketing Association (CMA) Chairman Neil M. Brown
The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.
The document discusses top SEO techniques for improving search engine optimization and rankings. It explains that the key techniques include on-page factors like meta tag coding, keyword-optimized content and URLs, and off-page factors like link building and social media integration. Specific techniques covered include meta titles and descriptions, header tags, alt tags, XML site maps, internal linking, and fixing errors like duplicate content or broken links. The goal of these techniques is to provide relevant information to search engines to increase traffic from organic search results.
Sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2015 Construction Marketing Outlook—which ranked Lead Generation as one of the top priorities for next year.
So to understand where construction marketers are with lead generation—a baseline—we conducted another survey and share the results here, along with some checklists of key lead generation types, and an evaluation of the two largest lead services in the construction market—McGraw-Hill Dodge Reports and Construction Market Data. Finally, we identified several other construction lead sources that tend to specialize in regions, type of construction project or service offerings.
A recent (2015) survey about lead generation in construction conducted by the Construction Marketing Association via SurveyMonkey posed the following questions:
1. What lead generation techniques or sources do you use in marketing to the construction industry?
2. Which lead generation technique/source has shown the best results for your company?
3. Which lead generation technique/source has shown the worst results for your company?
4. Which lead generation technique/source do you foresee using more in the future?
5. What type of company are you?
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
The document discusses the top 10 priorities for search engine optimization (SEO). It begins by explaining the importance of SEO for driving website traffic and leads. The top 10 SEO priorities are then outlined, including on-page techniques like meta tags, URL structure, mobile responsiveness, and site maps; and off-page techniques like blogging, link building, local SEO, and paid search marketing. Each technique is described in 1-2 paragraphs explaining its importance and best practices. The summary provides an overview of the key information covered.
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
This document defines various terms related to modern marketing. It includes glossaries on advertising, branding, direct marketing, market research, pricing, product development, public relations, internet marketing and search engine optimization, and social media. Some key terms defined include advertising, branding, market research, direct marketing, pricing, product development, and internet/social media marketing concepts. The document provides concise definitions for over 100 modern marketing terms across these core areas.
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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2. Marketing to Home
Improvement Retailers
Home improvement retailers are a specialized marketing channel for many
types of construction and remodeling products including building materials
and supplies, lawn and garden, lighting and plumbing, construction tools
and equipment, and more.
This whitepaper provides a snapshot or basic statistics on the retail home
improvement industry, along with the results of a 2011 survey on home
improvement retail marketing practices conducted by the Construction
Marketing Association. In addition, three important aspects of home
improvement marketing will be considered: merchandising, packaging and
retail line reviews.
Retail Snapshot
Retail home center and home improvement stores have a combined
revenue of $132.54 billion in 2011; with overall home improvement channel
sales totaling $205.9 billion in 2011. (Source: Home Channel News).
The retail home improvement category consists of several segments
including big box home centers like The Home Depot and Lowe’s,
hardware cooperatives including Ace Hardware and True Value, Lumber
and Building Material dealers (LBM’s), mass merchants like Walmart and
Sears Holdings, and specialty retailers that sell products such as paint,
flooring, and farm goods.
The following chart identifies the top ten largest home improvement
retailers in North America by number of stores and earnings in 2011
(Source: Home Channel News).
Retailer Sales ($M) 2011 # Stores 2011
1. Home Depot $70,395 2248
2. Lowe’s $50,200 1749
3. Walmart* $19,400 3868
4. Sears Holdings* $12,200 3510
5. Menards $8,800 263
6. Shermin-Williams $4,780 3450
7. Tractor Supply $4,230 1085
8. ProBuild Holdings $3,300 439
9. Harbor Freight Tools $1,650 380
10. 84 Lumber $1,430 258
PAGE 1 /// Construction Marketing Association | Marketing to Home Improvement Retailers
3. * Note: Mass Merchants like Walmart and Sears Holdings were not included in past
rankings. However, they are included today because the influence of these stores on
home improvement is so large. Mass merchants generated $33.12 billion in revenue,
or about 16% of overall home improvement channel sales in 2011.
Home Improvement Retail Marketing Survey
The Construction Marketing Association recently conducted a survey on
retail marketing practices to shed insight into this important channel.
The following questions were asked:
• What retail channels do you sell to?
• What approximate percentage of sales are retail (vs. non-reital)?
• What types of retail initiatives do you undertake?
• What types of products do you sell to retail?
Retail Channels Sold To
HOME CENTERS/BIG BOX 70%
HARDWARE CO-OP 40%
ECOMMERCE 40%
LUMBERYARDS 30%
OTHER 20%
Home centers/big box home centers were the top retail channel sold to with 70
percent, followed by hardware cooperatives and ecommerce with 40 percent each.
.
Percentage of Retail Sales
100%
53%
15%
HIGH AVERAGE LOW
On average, 53 percent of respondent’s sales are retail. Responses went as high as
100 percent, and as low as 15 percent.
PAGE 2 /// Construction Marketing Association | Marketing to Home Improvement Retailers
4. Types of Retail Initiatives
MERCHANDISING DISPLAYS 90%
PROMOTIONS 80%
PROPOSALS/RFPS/BIDS 70%
PACKAGING 60%
LINE REVIEWS 60%
OTHER 40%
Merchandising displays, promotions, and proposals/rfps/bids ranked as the top
three types of retail marketing initiatives.
.
Types of Products Sold
50% BULDING MATERIALS
30% TOOLS
10% EQUIPMENT
10% OTHER
Home Improvement Retail Merchandising
Merchandising is the visual presentation of products in the store including
all types of displays, signage, and in-store promotions.
Planograms are used to specify merchandise sets by department and stock
keeping unit (SKU), and corresponding point-of-purchase (POP) signage.
Typical merchandise sets include in-line (bays for home centers), end caps
and solution centers; promotional displays include in-aisle stack outs,
quarter pallets (QPs), bin merchandisers, clip-strips and various dispensers.
PAGE 3 /// Construction Marketing Association | Marketing to Home Improvement Retailers
5. Typical POP includes channel headers and posters, laminated how-to
instructions, shelf-talkers, banners, ceiling danglers, and floor decals. Each
retailer has departments and guidelines. Sometimes a retailer will appoint
a category captain to oversee category management. Following is an
example of category management for The Home Depot “Tool Corral”.
Following is an example of category management for Lowe’s tool
department, or “Tool World”
PAGE 4 /// Construction Marketing Association | Marketing to Home Improvement Retailers
6. Following is an example of a category management planogram for power
tool accessories from Vermont American.
To the left is an example of a
merchandising planogram brochure
for hardware chain Do it Best from
National Div. Stanley, created by
Construction Marketing Advisors.
Following is an example of a category management planogram for RIDGID
jobsite and truck storage equipment by Construction Marketing Advisors.
PAGE 5 /// Construction Marketing Association | Marketing to Home Improvement Retailers
7. Following is an example of a Home Depot end cap with quarter palette
display, and “conversion cart” portable display.
Retail Packaging
Each retailer will have packaging requirements related to bi-lingual or
tri-lingual, bar codes, and for some products, security strips (Sensormatic).
Following are examples of home improvement packaging including blister
card packaging for Ideal Industries, Bosch and Vermont American.
PAGE 6 /// Construction Marketing Association | Marketing to Home Improvement Retailers
8. Home Improvement Retail Line Reviews
Retailers continually evaluate their vendors and merchandising mix with
point-of-sale (POS) data, margin analysis, and supplier performance
(fill-rate 95%+, inventory turns, sales per square foot).
Depending on the product category and/or department, line reviews are
typically 1-year contracts, but could be up to 3-5 years. For certain product
categories or departments, the retailer will hold online price auctions.:
Depending on the product category, a retailer will often seek one or more
national or pro brands, and a price brand, which often is a
proprietary (house or private label) brand. Some line review
trends to consider:
• Retailers focused on SKU rationalization and vendor consolidation
• Retailers are requesting more frequent line reviews, and
demanding more support
• Note that home center retailers seek pro contractor business, and
likewise seek pro contractor brands
A challenger brand (not in the retailer) can win placements with
special promotions:
• Approach differs based on narrow or broad line supplier
• Identify the department or category merchant and pitch
• Provide market intelligence (share, equity, brand support)
• Hardware co-op is different; pitch individual stores, as well as
corporate buyers
Incumbent suppliers and challenger brands can defend or gain placement
with home center retailers through proactive merchandising and/or
promotional support. Below is a USG cirular ad for Lowe’s.
PAGE 7 /// Construction Marketing Association | Marketing to Home Improvement Retailers
9. Following is an example of a bi-lingual free-standing insert (FSI)
announcing a promotion, (buy a truck box get a free vacuum cleaner),
in support of a merchandising display placement for Ridgid Truck storage.
NeW from NeW from
NOVEDAD DE
A HolidAy Present
It would be a shame to throw
A HolidAy Present
It would be a shame to throw all those nice tools and supplies
all those nice tools and supplies in the back of your truck
in the back of your truck
for yourself!
exposed to weather and thieves.
for yourself!
exposed to weather and thieves. Especially when you can pick
Especially when you can pick up the pro-grade RIDGID®
up the pro-grade RIDGID® 4100/4105 Truck Saddle Box
4100/4105 Truck Saddle Box
Buy a ridgid truck saddle Box – Get a
®
Buy a ridgid truck saddle Box – Get a at such an affordable price.
®
at such an affordable price.
ridgid wet/dry vacuum free! ridgid wet/dry vacuum free! • Locking systems that are
®
®
• Locking systems that are virtually tamper-proof
virtually tamper-proof
• Full weather seal protects
• Full weather seal protects against the elements
against the elements
• Easy Find organization for
• Easy Find organization for storage of small parts and tools
storage of small parts and tools
• Heavy-duty reinforced • Heavy-duty reinforced
aluminum diamond plate aluminum diamond plate
construction with powder construction with powder
coat finish coat finish
• Full 10-year warranty! • Full 10-year warranty!
free ridgid model
®
free ridgid model
®
Wd1250 Wet/dry vacuum Wd1250 Wet/dry vacuum
$ 79.97 retail value
$ 79.97 retail value
tHe neW ridgid truck sAddle BoX ®
tHe neW ridgid truck sAddle BoX ®
AvAilABle At select locAl tHe Home dePot stores** AvAilABle At select locAl tHe Home dePot stores**
PurcHAse: RIDGID® Model 4100/4105 Truck Saddle Box.* PurcHAse: RIDGID® Model 4100/4105 Truck Saddle Box.*
receive: RIDGID® 12-Gallon High Performance Wet/Dry Vacuum Model WD1250 or similar. receive: RIDGID® 12-Gallon High Performance Wet/Dry Vacuum Model WD1250 or similar.
send: This completed form and original (Home Depot) receipt showing the RIDGID® Model 4100/4105 Truck Saddle Box and date of purchase to: send: This completed form and original (Home Depot) receipt showing the RIDGID® Model 4100/4105 Truck Saddle Box and date of purchase to:
Customer Response Center • RIDGID Redemption Program • 2917 N. Latoria Lane, Franklin Park, IL 60131 Customer Response Center • RIDGID Redemption Program • 2917 N. Latoria Lane, Franklin Park, IL 60131
Promotion vAlid: On purchases dated 12/01/10 to 12/31/10. Entry must be postmarked by 1/15/2011. Promotion vAlid: On purchases dated 12/01/10 to 12/31/10. Entry must be postmarked by 1/15/2011.
Name: ____________________________________ Email Address: ________________________________ Street Address: ____________________________________ Name: ____________________________________ Email Address: ________________________________ Street Address: ____________________________________
City/State/ZIP: ______________________________ Purchased From: ______________________________ Questions? Call 866-481-0212 (8 am - 4:30 pm CT) for more info. City/State/ZIP: ______________________________ Purchased From: ______________________________ Questions? Call 866-481-0212 (8 am - 4:30 pm CT) for more info.
*Promotion form must be postmarked on or before January 15, 2011 and received by January 25, 2011. One submission per handwritten addressed envelope and must be sent by individual consumer purchasing product. Limit ONE *Promotion form must be postmarked on or before January 15, 2011 and received by January 25, 2011. One submission per handwritten addressed envelope and must be sent by individual consumer purchasing product. Limit ONE
request per name and address. No group submissions. No copies of receipts. The promotion form must be filled out completely and legibly. Visibly altered documentation will not be honored. Requests from PO Boxes will not be request per name and address. No group submissions. No copies of receipts. The promotion form must be filled out completely and legibly. Visibly altered documentation will not be honored. Requests from PO Boxes will not be
honored. Use of fictitious names, addresses or organizations to obtain additional vouchers or premiums is fraud and is in violation of Federal Law and may result in prosecution and a term of imprisonment, fine or both. Offer void honored. Use of fictitious names, addresses or organizations to obtain additional vouchers or premiums is fraud and is in violation of Federal Law and may result in prosecution and a term of imprisonment, fine or both. Offer void
where prohibited, taxed or otherwise restricted by law. This offer cannot be used with any other RIDGID® Brand Promotion. Please retain a copy for your records. RIDGID® and its employees and affiliates are not responsible for where prohibited, taxed or otherwise restricted by law. This offer cannot be used with any other RIDGID® Brand Promotion. Please retain a copy for your records. RIDGID® and its employees and affiliates are not responsible for
lost, late, damaged, illegible or misdirected mail or forms. AFFIDAVIT OF ELIGIBILITY & LIABILITY/PUBLICITY RELEASE. **Limited to in-store inventory. lost, late, damaged, illegible or misdirected mail or forms. AFFIDAVIT OF ELIGIBILITY & LIABILITY/PUBLICITY RELEASE. **Limited to in-store inventory.
The Construction Marketing Association
Achieving Retail Marketing Success
provides professional development and
marketing training, resources and information, Manufacturers and brands that market to home improvement,
networking and recognition including the hardware and related retailers are challenged with competitive
Construction Marketing Blog, the annual CMA
threats, eroding margins and demanding merchants. These
challenges are more than offset by the sheer volume opportunity
STAR Awards, and the Certified Construction
from these retailers.
Marketing Professional (CCMP) program. For
more information, visit the website. How brands navigate retail line reviews is dependent on the specific
Construction Marketing Advisors is an agency product category, as well as the brand’s position as incumbent or
specializing in construction product and retail challenger. Effective merchandising, packaging, promotion, and line
home improvement marketing. For more review management can determine success or failure.
information, visit the website.
This whitepaper provides rare insight into this specialized industry
with a snapshot of the top retailers, the results of a national survey,
followed by examples of merchandsing and packaging, along with
line review tips. Following are additional resources.
Additonal Resources:
American Hardware Manufacturers Association (AHMA)
Hardware Retailing (magazine)
Home Improvement Research Institute (HIRI)
North American Retail Hardware Association (NRHA)
Technology Trends in Home Improvement Retail
PAGE 8 /// Construction Marketing Association | Marketing to Home Improvement Retailers