It's not the platforms that matter, it's consumer and user behavior. Eight undeniable trends suggest we need to conceive ideas that generate content, get better at inspiring others to tell our stories, and finally, to change our vocabulary. From audience to community, from media plan to interest plan, from penetrate to collaborate.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
This is a handout for a workshop designed to show and ideal brand process versus a DIY approach. It contains two exercises by brand experts designed to get you and institutional leadership thinking about the importance of unified branding. The presentation has a cross section of some easy tools for testing creative online, as well as examples of how to set up an affinity test, a messaging test, and an actionable items test. Presented by Doug Gapinski, mStoner, and Patricia Vandenberg, Executive Director of Communications and Strategic Initiatives, Mount Holyoke, at CASE I in Boston, January 2010.
"The Impact of Social Media on your Future"
Culture and Leadership Summit
People, Power and Progress
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Scott Henderson, principal of CauseShift, shared his thoughts on social entrepreneurship and how NASA can inject this mindset into its organizational culture. He was the featured presenter for the Innovation Lecture Series hosted by NASA's Space Life Science Directorate on 7/28/2010 at the Johnson Space Center in Houston, Texas.
Case Study: Contributing in a Meaningful Way
Presented by: Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson
An examination of how we, as manufacturers in the healthcare industry, can establish a credible voice and presence online and contribute to the conversation in a meaningful and relevant way to support and help people online.
www.bdionline.com
Job Hunt 2.0 - using the Web to find a new careerKatie Laird
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Technology 101 Workshop: An Introduction to Social Media WebsitesScott Bradbury
An introduction to social media websites and their application to supporting continuing medical education.
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This is a handout for a workshop designed to show and ideal brand process versus a DIY approach. It contains two exercises by brand experts designed to get you and institutional leadership thinking about the importance of unified branding. The presentation has a cross section of some easy tools for testing creative online, as well as examples of how to set up an affinity test, a messaging test, and an actionable items test. Presented by Doug Gapinski, mStoner, and Patricia Vandenberg, Executive Director of Communications and Strategic Initiatives, Mount Holyoke, at CASE I in Boston, January 2010.
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6. Exclusive deals or offers 36.90%
YES i am a current customer. 32.90%
NO 40.10% Interesting or entertaining content. 18.20%
59.90% Other people I know are fans of the brand. 6.20%
Service, support or product news 5.00%
Other 0.70%
have you ever “friended” a brand what is the primary reason you
on Facebook or MySpace? “friend” a brand?
Source: Razorfish study
Sunday, March 28, 2010
7. Exclusive deals or offers. 43.50%
NO YES
i am a current customer. 23.50%
74.50% Interesting or entertaining content 22.70%
25.50%
Other people I know are fans of the brand. 6.30%
Service, support or product news 3.50%
Other 0.40%
have you ever followed a what is the primary reason you
brand on Twitter? follow a brand on Twitter?
Source: Razorfish study
Sunday, March 28, 2010
46. social content blogosphere
Channel
content is
promoted and
posted to
blogs.
Profiles drive traffic Profiles are
search Channel content is
to the content
posted to profiles. promoted to Original branded
channels. the blogs.
content and utility
Blogs will drive
traffic and
social networks members to the
profiles.
Friends and fans
join your
network.
Sunday, March 28, 2010