Victoria's Secret and their teenage brand Pink are examples of market segmentation. Victoria's Secret primarily targets women with their main line, while Pink targets teenage girls and younger women. The Pink brand has differentiated products and pricing focused on the younger demographic. Victoria's Secret also segments their market by income level, targeting more affluent customers able to spend on lingerie products priced in the mid-range. Market segmentation involves dividing the market into distinct groups based on characteristics like age, income, location, or behaviors.

1. PRESENTED BY :
CHANDAN KHARWAR – IMB2021015
INDIAN INSTITUTE OF INFORMATION
TECHNOLOGY

3. • Market segmentation:
divide a market into distinct
groups with distinct
characteristics or behavior who
might require separate product
marketing mix

4. VICTORIA'S SECRET AND THEIR TEENAGE
TARGET BRAND PINK :-
 One of the example of market segmentation in action
age Victoria secrets and their teenage target brand
PINK . Victoria secret primarily target women's while
their brand PINK each target more to word teen age
girls and women's.
 However the brand has also long market did itself to
men's usually husband or boyfriend of women who are
looking for purchasing gifts .
 Given the brands pricing Victoria secret also target a
relative affluent segment with addition income to spend
on lingerie yah mid price undergarment.

5.  geographical segmentation
 demographic segmentation
 psychographic segmentation
 Behavioral segmentation

9. Consists of a set of wires
who share a common
characteristic that the
company decided to serve

10.  Segment size and growth
 Segment structural
attractiveness
1. level of competition substitute
2. power of buyers
3. power of suppliers
 company objective and
resource

11. Selecting target market
segment
 Undifferentiated marketing
 Differentiated marketing
 concentrated marketing
 micro marketing

12.  Positioning...
 The place the product occupied
in consumer mind relative of
competing products. Typically
defined by consumer on the
basis of important attributes.
Involve implanting the brands
unique benefit and differentiation
in the consumer minds