The document contains strategic marketing plans for three businesses: 1. Nafula's Ice Cream Parlor aims to increase ice cream and cake sales using social media platforms and blogger partnerships. 2. Siti's Swimming Pool business wants to boost installations and revenues 20% using direct mail, websites, and trade show presence. 3. Barbara's Digital Marketing firm seeks 5% revenue growth through webinars, mailing lists, print/online ads to win contracts over $30k and $100k. A template is also provided to create strategic objectives charts for other businesses. Metrics will later be added to measure tool effectiveness.

1. GOAL
Increase sales revenue by
10%
NAFULA’S ICE CREAM PARLOR BUSINESS
OBJECTIVE 1:
Increase ice cream sales
by 10%
OBJECTIVE 2:
Increase takeout cake
sales by 5%
STRATEGY:
Use social media to build
brand awareness
TOOL 1:
Social media platform
TOOL 2:
Partnering with bloggers

2. SITI’S SWIMMING POOL BUSINESS
GOAL
Increase sales revenues
by 20%
OBJECTIVE 1:
Increase pool installations
by 10%
OBJECTIVE 2:
Increase filtration-only
installations by 10%
TOOL 1A:
Flyers
TOOL 1B:
Website
TOOL 2C:
Trade show
TOOL 2B:
Website
TOOL 2A:
Professional
networking sites
STRATEGY 1:
Use direct mailing to build
brand awareness
STRATEGY 2:
Attend trade show to build
brand awareness

3. BARBARA’S DIGITAL MARKETING BUSINESS
GOAL
Increase sales revenues
by 5%
OBJECTIVE 1:
Secure eight contracts
worth $30,000 minimum
OBJECTIVE 2:
Secure four contracts
worth $100,000 minimum
TOOL 1A:
Webinar platform
TOOL 1B:
Mailing lists
STRATEGY 1:
Share expertise through webinars
to improve brand consideration
STRATEGY 2:
Use advertisements to
raise brand awareness
TOOL 2A:
Print advertisements
TOOL 2B:
Online advertisements

4. STRATEGIC MARKETING AND SALES CHART TEMPLATE
GOAL
A great Start…
OBJECTIVE:
Making popular or first
highlighting health related
game ,recipie segments
STRATEGY:
SEO, email marketing besides
social media for brand
awareness
TOOL 1:
Google Ad words
TOOL 2:
Face book Marketing
Use this template to create a Strategic Marketing and Sales Objectives Chart for your business. You can do the following:
• Copy, resize and move each chart component.
• Adapt any of the example charts within this document to reflect your own strategic marketing and sales objectives.
• Print the chart, or share it digitally.
In Lesson 4, you will identify appropriate metrics to measure the effectiveness of each of the marketing tools you have chosen. When you have done
this, add the metrics and a justification for your selection to the chart. You can also record these in a separate document if you prefer.