Marketing Ppt Renee Rose 2003[1]
•Download as PPT, PDF•
2 likes•810 views
The document outlines a business plan for a custom dress design business called Renee Rose that aims to provide custom dresses for women of all sizes and shapes. It discusses the target market, current competition, marketing strategy, goals for the first year including sales projections, and contingency plans. The business will focus on networking, social media marketing, and building a loyal customer base through quality custom designs.
Report
Share
Report
Share
![A rose comes in different shapes, sizes, and colors, as do women – Renee Rose ,[object Object],[object Object],[object Object],Renee Rose Every Size - Every Color Every Woman](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
buying trip presentation
This document summarizes the key activities and insights from a 5-day merchandising internship.
Day 1 involved shadowing buyers and attending vendor meetings with Chelsea and Theodore, Cupio, Ali Miles Calessa. Day 2 involved shadowing a little/big girls buyer and meetings with Miss Me Girls, Silver, Pippa and Julie, Moa Moa, Takara. Day 3 included group visits to Fossil and Ross. Day 4 included visits to Steve Madden, Doneger Group, Calvin Klein, and Coach Archives. Day 5 included a visit to H.M.S. Production.
The intern learned about different areas of merchandising like forecasting and sales. Buyer-
fia sample flyer 2
Fathers in Action is hosting a spring event on March 12, 2016 from 2pm to 5pm at the 8th and Diamond St Rec. Center in Philadelphia. The free event is for families to learn about the importance of positive fatherhood. All families are invited and there will be music, food, workshops, and speakers. Giveaways will be provided for those who participate in the workshops. Information tables from community organizations serving fathers and families will also be available. The goal is for fathers to get together and help themselves and their families.
The healing power of Rose
Rose has many healing properties. Different parts of the rose plant can be used including rose water, petals, oil, and powder. Rose can help with issues like graying hair, reducing heat in the body, soothing eyes, and regulating menstruation. It also benefits teeth and gums, clears skin blemishes, and acts as a natural deodorant. Ancient doctors used rose to treat various ailments and it contains many vitamins and minerals that are beneficial to health.
Duneze better position_better_health_ (3)
The document discusses the health benefits of squatting over sitting on the toilet and introduces Duneze, a product that allows users to squat while using a standard toilet. It notes the explosion of bowel issues in the last century coinciding with the popularization of sitting toilets. Duneze is presented as an add-on device that facilitates squatting, has safety and usability benefits, and received patents. Large potential markets are identified in Western countries where sitting toilets dominate. The document makes the case that Duneze can address this need and build a brand around health and lifestyle benefits.
Want to Prevent Hemorrhoids? Take a Look at Your Diet
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Femovita
An explanatory ppt presentation made by impressive designs for Femovita an ayurvedic medicine by ayurvita
Anemia Free India English
The document discusses anemia, its prevalence, causes, symptoms, and prevention through dietary supplementation, education, and food fortification. It states that anemia affects 30% of people worldwide, with higher rates in young children, pregnant women, and non-pregnant women. The main causes are dietary iron deficiency and loss of blood. Prevention focuses on consuming iron-rich foods, vitamin and mineral supplements, increasing public awareness, and fortifying staple foods with iron and other nutrients.
Recommended
buying trip presentation
This document summarizes the key activities and insights from a 5-day merchandising internship.
Day 1 involved shadowing buyers and attending vendor meetings with Chelsea and Theodore, Cupio, Ali Miles Calessa. Day 2 involved shadowing a little/big girls buyer and meetings with Miss Me Girls, Silver, Pippa and Julie, Moa Moa, Takara. Day 3 included group visits to Fossil and Ross. Day 4 included visits to Steve Madden, Doneger Group, Calvin Klein, and Coach Archives. Day 5 included a visit to H.M.S. Production.
The intern learned about different areas of merchandising like forecasting and sales. Buyer-
fia sample flyer 2
Fathers in Action is hosting a spring event on March 12, 2016 from 2pm to 5pm at the 8th and Diamond St Rec. Center in Philadelphia. The free event is for families to learn about the importance of positive fatherhood. All families are invited and there will be music, food, workshops, and speakers. Giveaways will be provided for those who participate in the workshops. Information tables from community organizations serving fathers and families will also be available. The goal is for fathers to get together and help themselves and their families.
The healing power of Rose
Rose has many healing properties. Different parts of the rose plant can be used including rose water, petals, oil, and powder. Rose can help with issues like graying hair, reducing heat in the body, soothing eyes, and regulating menstruation. It also benefits teeth and gums, clears skin blemishes, and acts as a natural deodorant. Ancient doctors used rose to treat various ailments and it contains many vitamins and minerals that are beneficial to health.
Duneze better position_better_health_ (3)
The document discusses the health benefits of squatting over sitting on the toilet and introduces Duneze, a product that allows users to squat while using a standard toilet. It notes the explosion of bowel issues in the last century coinciding with the popularization of sitting toilets. Duneze is presented as an add-on device that facilitates squatting, has safety and usability benefits, and received patents. Large potential markets are identified in Western countries where sitting toilets dominate. The document makes the case that Duneze can address this need and build a brand around health and lifestyle benefits.
Want to Prevent Hemorrhoids? Take a Look at Your Diet
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Femovita
An explanatory ppt presentation made by impressive designs for Femovita an ayurvedic medicine by ayurvita
Anemia Free India English
The document discusses anemia, its prevalence, causes, symptoms, and prevention through dietary supplementation, education, and food fortification. It states that anemia affects 30% of people worldwide, with higher rates in young children, pregnant women, and non-pregnant women. The main causes are dietary iron deficiency and loss of blood. Prevention focuses on consuming iron-rich foods, vitamin and mineral supplements, increasing public awareness, and fortifying staple foods with iron and other nutrients.
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
Content-driven customer experiences pave the way for businesses to differentiate themselves. But most marketing departments currently get in their own way when it comes to creating, managing and scaling these efforts. Instead of passively creating only product-centered content, marketers should lead their company’s value creation over the next decade. In these slides, Robert Rose the Chief Strategy Officer with CMI, illustrates the new processes and models that real brands are using to drive this effective new strategy.
15 Spiritual Tonics
This document provides 17 tips for reducing worry and living a more peaceful life. The tips include starting the day with prayer, eating moderately, getting sufficient sleep, embracing change, avoiding envy, having faith in others, pursuing a hobby, reading, spending time in solitude, being patient, focusing on the present, helping those in need, counting blessings, thinking positively, practicing meditation, and remembering spirituality.
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former Director General Agriculture Extension KPK Province and Visiting Professor the University of Agriculture Peshawar Pakistan
Water resources (a) case study presentation version 2.1
1. The document discusses strategies for integrating merit pay raises with performance appraisals at the Water Planning Division of Santa Clara County.
2. It examines problems with the current annual performance appraisal process, which provides little meaningful feedback and leads to demoralization among employees.
3. Alternative performance evaluation methods are proposed, including a "performance grid" system that assesses both what employees achieve and how they achieve it, in order to better determine merit-based compensation increases.
Vajisex ksr
Vajikarana and sexology are often misunderstood as the same, but they differ in important ways. Vajikarana, an Ayurvedic practice, aims to facilitate potent offspring through purification and the use of herbal remedies to enhance male sexual function and semen production. Its goal is healthy progeny. Sexology, a modern science, views sex as a pleasurable act between consenting partners that does not necessarily lead to reproduction. While both involve sexual relations, their purposes and approaches differ.
Plant tonics
The document discusses various plant species that are used as tonics for human health and immunity. It provides information on over 50 plant species, organized by family, with details on locality, parts used, and functions as tonics. Many of the plants discussed are from Asia, North America, and Europe, and are used to fight infections, strengthen tissues, and improve mental health and harmony. The document advocates for further research on formulations using these plants for immune boosting and as affordable herbal tonics.
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Patricia L. Raymond MD FACG, Rx For Sanity
There seem to be many options to manage our patients' hemorrhoids: hemorrhoidectomy, banding, sclerotherapy, laser photocoagulation, topical medications. Which option is the best for your patient? The physiology and management of the bitter end of the gastrointestinal tract.
Objectives: The participant will…
Distinguish between internal and external hemorrhoids, review the anorectal anatomy and understand the grading system for internal hemorrhoids.
Categorize the differential diagnosis of hemorrhoids, including proctalgia fugax, anal fissure, perianal crohns disease, anal cancer, condyloma, skin tags and rectal prolapse
Examine specific medical, endoscopic, office, and surgical treatment options for hemorrhoids and their stated efficacy
Vol 25 arthritis
This document discusses various types of arthritis and related conditions. It begins by listing different arthritic conditions covered in Volume 25 such as rheumatoid arthritis, ankylosing spondylitis, and osteonecrosis. It then provides more detailed information about rheumatoid arthritis including causes, symptoms, radiographic findings, treatments and pathological features. It also discusses ankylosing spondylitis including its relationship to rheumatoid arthritis, symptoms, radiographic progression to a "bamboo spine", and treatments like spinal osteotomy. Other conditions briefly mentioned include osteonecrosis and rheumatoid cysts.
Anorectal diseases
The document provides an overview of hemorrhoids including their definition, etiology, classification, clinical presentation, diagnosis, and treatment options. Some key points include:
- Hemorrhoids are symptomatic enlargement of the anal cushions and the most common symptom is rectal bleeding with bowel movements.
- Risk factors include constipation, pregnancy, and increased pelvic pressure. Hemorrhoids are classified based on their location and severity.
- Clinical evaluation involves physical examination and anoscopy. Treatment depends on severity but includes dietary and lifestyle changes, minimally invasive procedures like rubber band ligation, and surgery for advanced cases. Surgical recovery involves pain management and preventing complications.
Hemorrhoids-
HEMORRHOIDS IS A COMPLEX DISEASE WITH COMPLEX MANAGEMENT.THIS POWERPOINT AIMS TO RESOLVE THIS COMPLEXITY IN THE MOST CONVENIENT WAY
Ointments, creams, and gels dds ppt pjt
This document provides information about various topical dermatological preparations including ointments, creams, gels, pastes, plasters, and others. It discusses the composition, properties, applications, and manufacturing of these preparations. Ointments are semisolid preparations intended for external application with an oily base that forms a protective, moisturizing layer on the skin. Creams are emulsions that are soft, smooth, and spreadable. Gels consist of a gelling agent suspended in water that forms a semirigid system. The document outlines the different types of bases used and key factors in selecting the appropriate base. It also reviews the production and quality control of these topical preparations.
SheNative Pitch Deck
SheNative is a start up high end hand bag label made for the modern women.
SheNative is more than just another handbag line. We are about empowering Native women in Canada through the design, production and fabrication of our goods, and our community cause fund for disadvantaged women.
Our bags are beautiful, classic, and timeless, with a native flair. We showcase the beauty of our cultures, with clean lines, luxurious materials, and we are locally made in the Saskatchewan prairies.
She native pitch deck
This document summarizes a business plan for SheNative, which aims to empower Indigenous women in Canada through creating jobs in the leather handbag industry. The plan outlines problems faced by Indigenous women such as higher rates of poverty and violence. The solution is to create design and manufacturing jobs for Indigenous women and educate others about their successes. The business model involves direct online sales in early years and later expanding to wholesale. Financial projections estimate annual sales growth from $67,800 in year one to over $1 million in year five.
Capstone Project CADS 5850: Apparel Merchandising
The document provides a business plan for a department store retailer. It includes a SWOT analysis identifying strengths like strong supply chain relationships and weaknesses like limited geographic locations. Two main competitors, Macy's and J.C. Penney, are analyzed including their target markets and pricing. The plan suggests focusing on superior customer service, integrating online and in-store shopping, and developing private label brands. Sample merchandise budgets and buying plans are given for skirts and jackets for the spring/summer 2019 season.
Zara Marketing Campaign Design
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Cultures in
This document provides a business plan summary for Culture's Inn, a startup that offers handmade bags. The summary includes:
1. Culture's Inn aims to be the best outlet for handmade products in Lahore and Pakistan by satisfying customers' desires to look different and offering handmade bags at an affordable price.
2. The target market is young girls aged 14-24 who want customizable and unique products. Market trends show demand for customization and changing tastes.
3. The business will start in Lahore and focus on college/university students and working women. Pricing, promotion, and offerings will be tailored based on location, demographics, and customer behaviors.
4. Competition,
Jordan gould project pdf
The document provides a SWOT analysis for an upscale department store's junior career dress line priced between $60-80 made of 85% polyester and 15% spandex. Strengths include the fabric combination and moderate price range. Weaknesses are the limited colors and issues with polyester pilling and staining. Opportunities exist in expanding the color range to appeal to more customers and generations as well as potentially changing the fabric. Threats include similar lines from competitors and customers disliking an expanded color range. A concept board and line direction are also outlined focusing on bold, bright colors inspired by runways to appeal to fashionable career women on affordable pieces.
Final Project - Ross
This document provides an overview of Ross Stores, including its history, financial information, strengths, weaknesses, opportunities, threats, competitors, and plans for the future. Some key points:
- Ross Stores is an off-price retailer founded in 1982 that had $11 billion in revenue from 1,242 locations in 2014.
- It offers name brand clothing and home goods at 20-60% off department store prices. Strengths include many locations and variety, while weaknesses include disorganized stores and little brand loyalty.
- The company aims to attract a younger target market of women and men ages 15-30 through redesigning stores to be more modern, organized, and focusing on social media promotion.
Victoria's Secret Product Development
This document proposes launching a new "Diamond Line" accessory brand under Victoria's Secret. It provides market size data, projected sales and profit figures for handbags, clutches and watches. It outlines the brand name, slogan, logo and target demographics of affluent younger women. Test marketing ideas are proposed, including having models prototype products and launching a fashion show and advertising campaign to promote the new line's elegance and affordability. Customer feedback would be gathered through post-purchase surveys.
Direct Marketing Campaign
Nordstrom is launching a direct marketing campaign to promote their new partnership with Topshop. They will hold exclusive fashion show events to debut never-before-seen Topshop products and give away free gifts from the collection. The goal is to increase loyalty program signups and sales by attracting new customers and showcasing limited edition items. Nordstrom will communicate the events through invitations, magazine ads, and social media to drive people to sign up for their loyalty program and purchase from the new Topshop line.
Resume Presentation
Ericka Symonette is a fashion marketing and sales professional presenting her skills and qualifications for a career in the industry. She possesses a passion for fashion as well as creativity, leadership, professionalism, and strong communication and organizational skills. Ericka has experience creating promotional campaigns, executing events, and conducting market research to understand target audiences. References praise Ericka for her diligence, ambition, talent, and drive to succeed.
Nordstrom Creative Strategy
The document proposes a creative strategy to increase visits by suburban mothers to Nordstrom stores. It suggests focusing on appealing to the target customers' desire for socialization and fashion by positioning Nordstrom as "The party where friends and fashion meet." Tactics would include direct mail invitations to fashion-themed events at Nordstrom and advertising promoting the idea of a celebration of friends and fashion.
More Related Content
Viewers also liked
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
Content-driven customer experiences pave the way for businesses to differentiate themselves. But most marketing departments currently get in their own way when it comes to creating, managing and scaling these efforts. Instead of passively creating only product-centered content, marketers should lead their company’s value creation over the next decade. In these slides, Robert Rose the Chief Strategy Officer with CMI, illustrates the new processes and models that real brands are using to drive this effective new strategy.
15 Spiritual Tonics
This document provides 17 tips for reducing worry and living a more peaceful life. The tips include starting the day with prayer, eating moderately, getting sufficient sleep, embracing change, avoiding envy, having faith in others, pursuing a hobby, reading, spending time in solitude, being patient, focusing on the present, helping those in need, counting blessings, thinking positively, practicing meditation, and remembering spirituality.
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former Director General Agriculture Extension KPK Province and Visiting Professor the University of Agriculture Peshawar Pakistan
Water resources (a) case study presentation version 2.1
1. The document discusses strategies for integrating merit pay raises with performance appraisals at the Water Planning Division of Santa Clara County.
2. It examines problems with the current annual performance appraisal process, which provides little meaningful feedback and leads to demoralization among employees.
3. Alternative performance evaluation methods are proposed, including a "performance grid" system that assesses both what employees achieve and how they achieve it, in order to better determine merit-based compensation increases.
Vajisex ksr
Vajikarana and sexology are often misunderstood as the same, but they differ in important ways. Vajikarana, an Ayurvedic practice, aims to facilitate potent offspring through purification and the use of herbal remedies to enhance male sexual function and semen production. Its goal is healthy progeny. Sexology, a modern science, views sex as a pleasurable act between consenting partners that does not necessarily lead to reproduction. While both involve sexual relations, their purposes and approaches differ.
Plant tonics
The document discusses various plant species that are used as tonics for human health and immunity. It provides information on over 50 plant species, organized by family, with details on locality, parts used, and functions as tonics. Many of the plants discussed are from Asia, North America, and Europe, and are used to fight infections, strengthen tissues, and improve mental health and harmony. The document advocates for further research on formulations using these plants for immune boosting and as affordable herbal tonics.
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Patricia L. Raymond MD FACG, Rx For Sanity
There seem to be many options to manage our patients' hemorrhoids: hemorrhoidectomy, banding, sclerotherapy, laser photocoagulation, topical medications. Which option is the best for your patient? The physiology and management of the bitter end of the gastrointestinal tract.
Objectives: The participant will…
Distinguish between internal and external hemorrhoids, review the anorectal anatomy and understand the grading system for internal hemorrhoids.
Categorize the differential diagnosis of hemorrhoids, including proctalgia fugax, anal fissure, perianal crohns disease, anal cancer, condyloma, skin tags and rectal prolapse
Examine specific medical, endoscopic, office, and surgical treatment options for hemorrhoids and their stated efficacy
Vol 25 arthritis
This document discusses various types of arthritis and related conditions. It begins by listing different arthritic conditions covered in Volume 25 such as rheumatoid arthritis, ankylosing spondylitis, and osteonecrosis. It then provides more detailed information about rheumatoid arthritis including causes, symptoms, radiographic findings, treatments and pathological features. It also discusses ankylosing spondylitis including its relationship to rheumatoid arthritis, symptoms, radiographic progression to a "bamboo spine", and treatments like spinal osteotomy. Other conditions briefly mentioned include osteonecrosis and rheumatoid cysts.
Anorectal diseases
The document provides an overview of hemorrhoids including their definition, etiology, classification, clinical presentation, diagnosis, and treatment options. Some key points include:
- Hemorrhoids are symptomatic enlargement of the anal cushions and the most common symptom is rectal bleeding with bowel movements.
- Risk factors include constipation, pregnancy, and increased pelvic pressure. Hemorrhoids are classified based on their location and severity.
- Clinical evaluation involves physical examination and anoscopy. Treatment depends on severity but includes dietary and lifestyle changes, minimally invasive procedures like rubber band ligation, and surgery for advanced cases. Surgical recovery involves pain management and preventing complications.
Hemorrhoids-
HEMORRHOIDS IS A COMPLEX DISEASE WITH COMPLEX MANAGEMENT.THIS POWERPOINT AIMS TO RESOLVE THIS COMPLEXITY IN THE MOST CONVENIENT WAY
Ointments, creams, and gels dds ppt pjt
This document provides information about various topical dermatological preparations including ointments, creams, gels, pastes, plasters, and others. It discusses the composition, properties, applications, and manufacturing of these preparations. Ointments are semisolid preparations intended for external application with an oily base that forms a protective, moisturizing layer on the skin. Creams are emulsions that are soft, smooth, and spreadable. Gels consist of a gelling agent suspended in water that forms a semirigid system. The document outlines the different types of bases used and key factors in selecting the appropriate base. It also reviews the production and quality control of these topical preparations.
Viewers also liked (11)
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
Water resources (a) case study presentation version 2.1
Water resources (a) case study presentation version 2.1
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Similar to Marketing Ppt Renee Rose 2003[1]
SheNative Pitch Deck
SheNative is a start up high end hand bag label made for the modern women.
SheNative is more than just another handbag line. We are about empowering Native women in Canada through the design, production and fabrication of our goods, and our community cause fund for disadvantaged women.
Our bags are beautiful, classic, and timeless, with a native flair. We showcase the beauty of our cultures, with clean lines, luxurious materials, and we are locally made in the Saskatchewan prairies.
She native pitch deck
This document summarizes a business plan for SheNative, which aims to empower Indigenous women in Canada through creating jobs in the leather handbag industry. The plan outlines problems faced by Indigenous women such as higher rates of poverty and violence. The solution is to create design and manufacturing jobs for Indigenous women and educate others about their successes. The business model involves direct online sales in early years and later expanding to wholesale. Financial projections estimate annual sales growth from $67,800 in year one to over $1 million in year five.
Capstone Project CADS 5850: Apparel Merchandising
The document provides a business plan for a department store retailer. It includes a SWOT analysis identifying strengths like strong supply chain relationships and weaknesses like limited geographic locations. Two main competitors, Macy's and J.C. Penney, are analyzed including their target markets and pricing. The plan suggests focusing on superior customer service, integrating online and in-store shopping, and developing private label brands. Sample merchandise budgets and buying plans are given for skirts and jackets for the spring/summer 2019 season.
Zara Marketing Campaign Design
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Cultures in
This document provides a business plan summary for Culture's Inn, a startup that offers handmade bags. The summary includes:
1. Culture's Inn aims to be the best outlet for handmade products in Lahore and Pakistan by satisfying customers' desires to look different and offering handmade bags at an affordable price.
2. The target market is young girls aged 14-24 who want customizable and unique products. Market trends show demand for customization and changing tastes.
3. The business will start in Lahore and focus on college/university students and working women. Pricing, promotion, and offerings will be tailored based on location, demographics, and customer behaviors.
4. Competition,
Jordan gould project pdf
The document provides a SWOT analysis for an upscale department store's junior career dress line priced between $60-80 made of 85% polyester and 15% spandex. Strengths include the fabric combination and moderate price range. Weaknesses are the limited colors and issues with polyester pilling and staining. Opportunities exist in expanding the color range to appeal to more customers and generations as well as potentially changing the fabric. Threats include similar lines from competitors and customers disliking an expanded color range. A concept board and line direction are also outlined focusing on bold, bright colors inspired by runways to appeal to fashionable career women on affordable pieces.
Final Project - Ross
This document provides an overview of Ross Stores, including its history, financial information, strengths, weaknesses, opportunities, threats, competitors, and plans for the future. Some key points:
- Ross Stores is an off-price retailer founded in 1982 that had $11 billion in revenue from 1,242 locations in 2014.
- It offers name brand clothing and home goods at 20-60% off department store prices. Strengths include many locations and variety, while weaknesses include disorganized stores and little brand loyalty.
- The company aims to attract a younger target market of women and men ages 15-30 through redesigning stores to be more modern, organized, and focusing on social media promotion.
Victoria's Secret Product Development
This document proposes launching a new "Diamond Line" accessory brand under Victoria's Secret. It provides market size data, projected sales and profit figures for handbags, clutches and watches. It outlines the brand name, slogan, logo and target demographics of affluent younger women. Test marketing ideas are proposed, including having models prototype products and launching a fashion show and advertising campaign to promote the new line's elegance and affordability. Customer feedback would be gathered through post-purchase surveys.
Direct Marketing Campaign
Nordstrom is launching a direct marketing campaign to promote their new partnership with Topshop. They will hold exclusive fashion show events to debut never-before-seen Topshop products and give away free gifts from the collection. The goal is to increase loyalty program signups and sales by attracting new customers and showcasing limited edition items. Nordstrom will communicate the events through invitations, magazine ads, and social media to drive people to sign up for their loyalty program and purchase from the new Topshop line.
Resume Presentation
Ericka Symonette is a fashion marketing and sales professional presenting her skills and qualifications for a career in the industry. She possesses a passion for fashion as well as creativity, leadership, professionalism, and strong communication and organizational skills. Ericka has experience creating promotional campaigns, executing events, and conducting market research to understand target audiences. References praise Ericka for her diligence, ambition, talent, and drive to succeed.
Nordstrom Creative Strategy
The document proposes a creative strategy to increase visits by suburban mothers to Nordstrom stores. It suggests focusing on appealing to the target customers' desire for socialization and fashion by positioning Nordstrom as "The party where friends and fashion meet." Tactics would include direct mail invitations to fashion-themed events at Nordstrom and advertising promoting the idea of a celebration of friends and fashion.
Similar to Marketing Ppt Renee Rose 2003[1] (11)
Marketing Ppt Renee Rose 2003[1]
- 1. Renee Rose Lisa Noonan Allen Stambaugh Jon Williams Yvette Perkins Renee Rose Every Size - Every Color Every Woman