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IMPRESSION OF BRAND
“You never get a second chance”
By
Yugandhar Prudhvi
18-10-2018 Yugandhar Prudhvi 1
How to Impress?
 Impression is everywhere.
 Value is king, context is god
 An experiment
18-10-2018 Yugandhar Prudhvi 2
1st Case
 Lufthansa
German Airlines with 266 fleet size connecting 220
destinations including India.
The CEO of Lufthansa air lines is Mr. Carsten Spohr.
The net income for the year 2015 is 1.80billion Euros.
https://www.youtube.com/watch?v=-IbS9JzUCnQ
18-10-2018 Yugandhar Prudhvi 3
2nd Case
 British Air Ways
United Kingdom Airlines with 273 fleet size connecting
183 destinations including India.
The CEO of British Air Ways is Mr. Alex Cruz.
The net income for the year 2015 is 1.52billion Euros.
https://www.youtube.com/watch?v=ZFb01yTR9bA
18-10-2018 Yugandhar Prudhvi 4
THANK YOU
18-10-2018 Yugandhar Prudhvi 5

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Marketing ppt on brand impression

  • 1. IMPRESSION OF BRAND “You never get a second chance” By Yugandhar Prudhvi 18-10-2018 Yugandhar Prudhvi 1
  • 2. How to Impress?  Impression is everywhere.  Value is king, context is god  An experiment 18-10-2018 Yugandhar Prudhvi 2
  • 3. 1st Case  Lufthansa German Airlines with 266 fleet size connecting 220 destinations including India. The CEO of Lufthansa air lines is Mr. Carsten Spohr. The net income for the year 2015 is 1.80billion Euros. https://www.youtube.com/watch?v=-IbS9JzUCnQ 18-10-2018 Yugandhar Prudhvi 3
  • 4. 2nd Case  British Air Ways United Kingdom Airlines with 273 fleet size connecting 183 destinations including India. The CEO of British Air Ways is Mr. Alex Cruz. The net income for the year 2015 is 1.52billion Euros. https://www.youtube.com/watch?v=ZFb01yTR9bA 18-10-2018 Yugandhar Prudhvi 4