The document outlines the vision and mission of a travel consulting company named 'Travely,' aiming to become a top global consultant within 8 years. It includes details about the necessary qualities for travel consultants, a SWOT analysis, and marketing strategies through various channels such as social media and advertisements. Budget allocations for different promotional tools and consumer sales strategies are also presented, focusing on enhancing customer experiences and satisfaction.

1. Welcome To Our Presentation

2. Travel Consultant
The world is a book and those who do not travel
read only one page.”
“Travel far enough, you meet yourself.”
“To travel is to live.”

3. Company Name:
Travely
____________Collect Moments Not Things_________
Vision:
To Become a Top Global Travel Consultant within 8 Years.
Mission:
To provide new traveling experience to the
customer.

4. Segment Needs And Corresponding
Features And Benefits:
 Qualities a Travel Consultant Needs
 Interpersonal Skills
 Travel Journal And Blog
 Design a Website

5. Sample of Competitive Product:

6. Swot Analysis:

7. Channels of logistic review:
 Social Media
 Align with Local Tour Agencies
 Website
 Television Advertisement

8. Service review:

9. Marketing Mix:
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical Evidence

10. Budgeting:
BUDGET ALLOCATION (BDT)
Internet 26,80,000
Public Relation 18,00,000
Magazine 4,00,000
Word of Mouth 2,05000
TVC 73,50,000
Billboard 3,00,000
Total 1,27,35000
Consumer Sales Promotion Tools Budget(taka) Percentage
Coupon 2 lacs 10%
Price off 2 lacs 10%
Premium 4 lacs 19%
Loyalty program 13 lacs 62%
Total 21 lac 100%
Assumptions Consumer Promotion

11. Action Program:

12. CONTROLS:
 Revenue: Monthly and Annual.
 Expenses: Monthly and Annual.
 Repeat business.
 Customer satisfaction.
The benefits Travely Offering Towards its Customers:

13. Conclusion: