The document discusses optimizing websites for mobile use. It recommends reducing content, using single column layouts, redesigning navigation, minimizing text entry, deciding if multiple mobile sites are needed, designing for touchscreens and non-touchscreens, and taking advantage of device functionality. However, it notes some cases where full optimization may not be needed, such as for complex products/services or critical tasks requiring constant connections. It then gives an example of redesigning a registration form to be less optimal but provide more support through additional information and confirmation steps rather than straight access to the platform.
The document discusses how businesses can make money in the mobile world. It notes that most searches and commerce are now happening on mobile devices, so having a mobile-friendly website is critical for businesses. However, many businesses still have websites that are not optimized for mobile or responsive. The document promotes the goMobi service, which automatically generates mobile-friendly versions of websites to improve the mobile user experience and drive more purchases and customer retention. It provides tips for businesses on implementing a mobile strategy, such as reviewing mobile traffic data and testing services like goMobi before purchasing.
There's a new world outhere, our online lives are blending in on our real lives. This presentation tries to give an answer on how to market your products/brand in these circumstances.
www.edison.be
www.twitter.com/pierrezi
Beyond Free: ...what is the customer’s perception of “free”?Priya Prakash
Priya Prakash discusses the customer's perception of "free" and different business models for mobile services. She provides four key insights: 1) Perceived value is created through the story told to the user. 2) Identify activities involving time, status and effort to get users to upgrade. 3) Distraction-based mobile ads only work if the user context is supported. 4) Seamless user experiences create sustained revenues. The conclusion is that to monetize mobile, businesses need a flexible platform that can quickly react to market needs.
Terrorism In India Essay Wikipedia. Online assignment writing service.Melissa Ford
The document discusses the stereotype of the "drunken Indian" and its origins and impact. It began due to colonial attitudes that saw Indigenous people as inferior and their introduction to alcohol. The stereotype suggests Indigenous people are prone to alcoholism and drunkenness. This leads to negative health impacts as medical issues may be wrongly attributed to alcohol instead of properly treated. The stereotype also harms children and communities by promoting low self-esteem and affecting overall well-being.
The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices, noting that mobile marketing provides new opportunities for brands to engage consumers anytime and anywhere through techniques like SMS, mobile applications, and location-based services. It emphasizes that most websites are not currently mobile-friendly and provides recommendations for developing a mobile strategy and deciding whether to create a mobile-optimized site or native mobile app.
The document discusses the concept of fusing augmented reality (AR) technology with e-books to create "ARE-Books". ARE-Books would allow users to scan their face into a story and see virtual objects from the story superimposed on the real world. Some challenges mentioned include proper registration and alignment of virtual and real objects. The document then discusses strategies for establishing ARE-Books as the dominant design in this new market such as obtaining exclusive content through partnerships with publishers, and discouraging competition through high barriers to entry. Target markets discussed include children and parents due to the interactive and educational potential of ARE-Books.
1. The document discusses the pillars for creating a successful engaging digital platform, including business and product integration, transmedia experiences across devices, gamification, user interaction and sharing, and customization.
2. It emphasizes designing experiences tailored for different devices and contexts, rewarding user participation and progression, facilitating user collaboration and sharing, and allowing customization.
3. The goal is to engage and interact with users through a variety of experiences and reactions that drive sharing and participation, completing the experience cycle.
The document discusses optimizing websites for mobile use. It recommends reducing content, using single column layouts, redesigning navigation, minimizing text entry, deciding if multiple mobile sites are needed, designing for touchscreens and non-touchscreens, and taking advantage of device functionality. However, it notes some cases where full optimization may not be needed, such as for complex products/services or critical tasks requiring constant connections. It then gives an example of redesigning a registration form to be less optimal but provide more support through additional information and confirmation steps rather than straight access to the platform.
The document discusses how businesses can make money in the mobile world. It notes that most searches and commerce are now happening on mobile devices, so having a mobile-friendly website is critical for businesses. However, many businesses still have websites that are not optimized for mobile or responsive. The document promotes the goMobi service, which automatically generates mobile-friendly versions of websites to improve the mobile user experience and drive more purchases and customer retention. It provides tips for businesses on implementing a mobile strategy, such as reviewing mobile traffic data and testing services like goMobi before purchasing.
There's a new world outhere, our online lives are blending in on our real lives. This presentation tries to give an answer on how to market your products/brand in these circumstances.
www.edison.be
www.twitter.com/pierrezi
Beyond Free: ...what is the customer’s perception of “free”?Priya Prakash
Priya Prakash discusses the customer's perception of "free" and different business models for mobile services. She provides four key insights: 1) Perceived value is created through the story told to the user. 2) Identify activities involving time, status and effort to get users to upgrade. 3) Distraction-based mobile ads only work if the user context is supported. 4) Seamless user experiences create sustained revenues. The conclusion is that to monetize mobile, businesses need a flexible platform that can quickly react to market needs.
Terrorism In India Essay Wikipedia. Online assignment writing service.Melissa Ford
The document discusses the stereotype of the "drunken Indian" and its origins and impact. It began due to colonial attitudes that saw Indigenous people as inferior and their introduction to alcohol. The stereotype suggests Indigenous people are prone to alcoholism and drunkenness. This leads to negative health impacts as medical issues may be wrongly attributed to alcohol instead of properly treated. The stereotype also harms children and communities by promoting low self-esteem and affecting overall well-being.
The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices, noting that mobile marketing provides new opportunities for brands to engage consumers anytime and anywhere through techniques like SMS, mobile applications, and location-based services. It emphasizes that most websites are not currently mobile-friendly and provides recommendations for developing a mobile strategy and deciding whether to create a mobile-optimized site or native mobile app.
The document discusses the concept of fusing augmented reality (AR) technology with e-books to create "ARE-Books". ARE-Books would allow users to scan their face into a story and see virtual objects from the story superimposed on the real world. Some challenges mentioned include proper registration and alignment of virtual and real objects. The document then discusses strategies for establishing ARE-Books as the dominant design in this new market such as obtaining exclusive content through partnerships with publishers, and discouraging competition through high barriers to entry. Target markets discussed include children and parents due to the interactive and educational potential of ARE-Books.
1. The document discusses the pillars for creating a successful engaging digital platform, including business and product integration, transmedia experiences across devices, gamification, user interaction and sharing, and customization.
2. It emphasizes designing experiences tailored for different devices and contexts, rewarding user participation and progression, facilitating user collaboration and sharing, and allowing customization.
3. The goal is to engage and interact with users through a variety of experiences and reactions that drive sharing and participation, completing the experience cycle.
The document summarizes how public libraries in Northamptonshire, England have established Enterprise Hubs to support entrepreneurship in their communities. Some key points:
- Enterprise Hubs located in libraries provide resources, workshops, and one-on-one advising to help people explore business ideas and start their own ventures. Over 650 people have participated and 30 businesses are now operating.
- Libraries are well-suited to host Enterprise Hubs as they have space, resources, and staff with knowledge to support entrepreneurs. Hubs have been expanded to additional library locations.
- Future plans include a business "hatchery" space for entrepreneurs to rent affordable workspaces, and partnering with the British Library to expand
- Indigo World is a new concept bookstore and startup venture that aims to revamp and expand the existing Indigo brand.
- It will cater to a wide range of demographics through its large selection of books and few other products like snacks and electronics. It will offer services like express shipping, loyalty programs, book trade-ins and tutoring.
- The store will focus on downsizing Indigo's current product line to primarily books and have a knowledgeable staff to provide good customer service. It will use a multi-channel distribution system to efficiently supply products to both physical stores and online customers.
Here is a potential pitch and pricing structure:
We offer 4 subscription tiers for our mobile learning app:
A) Basic - $5/month
- Access to 50 practice questions per subject area
B) Standard - $10/month
- Access to 100 practice questions per subject area
- Personalized study plans and progress tracking
C) Premium - $15/month
- Unlimited access to all practice questions
- 1-on-1 tutoring via phone or video chat
D) School/District License - Custom pricing
- School/district-wide access for all students
- Dedicated account manager and analytics dashboard
Our app is the most effective way for students to prepare for standardized
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
- Publiwide offers an interactive multimedia eTextbook platform that allows for the digital publication and global distribution of textbooks online through mobile apps and web readers.
- The platform provides tools for content creation, marketing, and commerce to help publishers transition to digital formats and take advantage of interactivity, global reach, and reduced costs compared to print.
- Key features of the platform include ePub format support, integration of multimedia elements like video and audio, interactive elements like quizzes and bookmarks, and an ecommerce module for online sales.
KitabGhar is an online portal that allows users to buy, sell, lend, and borrow books within their neighborhoods at affordable prices. This helps solve problems of high book costs and limited shelf space. The business aims to promote reading habits and a shared book economy. It plans to launch in Delhi NCR and target 0.2% of the local population. Revenue will come from commissions on book transactions. The operations plan outlines activities like marketing, catalog maintenance, and customer support to facilitate book exchanges between users. Contingency plans are also discussed to address risks like damaged book returns or transaction failures.
The Digital Product Blueprint: How to Create and Sell Digital Products That G...Lucky Gods
Ditch the 9-to-5 grind and build a digital empire that shines! ✨ "The Digital Product Blueprint" is your secret weapon, packed with insider hacks to transform your knowledge into cash-flowing digital gold!
Imagine:
**Waking up to automated sales notifications pinging your phone like clockwork! **
Sipping your latte while your digital products work tirelessly for you! ☕️
**Trading in "boss" for "entrepreneur" and designing your dream life! **
**Inspiring others to ditch the cubicle and embrace the freedom of digital income! **
Get ready to:
**Uncover the golden formula for crafting irresistible digital products people crave! **
**Master the art of identifying profitable niches that scream "buy me!" **
Craft compelling content that sells itself, day and night! ✍️
**Build a loyal tribe of customers who sing your digital praises! **
Unlock the secrets of marketing magic that turns strangers into raving fans! ✨
"The Digital Product Blueprint" is your roadmap to online freedom and endless income potential!
**So grab your copy, fire up your laptop, and prepare to launch your digital dream into the stratosphere! **
This document describes a used book sharing platform that connects users who want to sell, donate, or rent used books. The platform allows users to list books and search for books in their local area. Users then contact each other directly to arrange logistics without any warehousing by the platform. It aims to help more people access books at lower costs by facilitating the efficient sharing of used books within communities. The key issues it addresses are that books can be expensive while many books people own go unread, and there is currently no good way for people to know what used books others want or how to share them locally.
This document outlines a marketing plan for a mobile reading app called "Read Up!" that allows users to access a collection of short stories and articles for free. The plan aims to attract loyal users and achieve high rankings by focusing on an easy-to-use interface, customer satisfaction, and building the best collection. It will target all readers, especially those who don't regularly read, and plans to engage customers through rewards. The app will differentiate itself through creative designs and features while addressing customer needs and feedback. Social media marketing will be key to creating buzz and driving downloads. Revenue will come from a premium version and in-app purchases of additional content.
Fluid has created an artificially intelligent virtual personal shopping assistant called Fluid Expert Personal Shopper (XPS) that uses cognitive computing and natural language processing to provide a highly personalized shopping experience. XPS engages shoppers in a dialogue to understand their needs and preferences in order to recommend precisely the products that best suit them. It can have natural conversations with shoppers about products, similar to talking with an in-store expert. Fluid believes XPS can transform online shopping by delivering fast, accurate, and consistent product recommendations through personalized conversations.
New E-commerce Business Project in Bangladesh Emran Hosain
Technology changes everything in our way of life and make it more easy, comfortable and time saving. Digital book is one of the gift of technology. In the 2000s, there was a trend of print and e-book sales moving to the Internet, where readers buy traditional paper books and e-books on websites using e-commerce systems. Digital books can be in text or audio format. People can read or hear the books and document by different types of electronic devices. Now people can carry thousands of books one their hand by the help of technological development.
Epath is an online base digital book shop. Where we have collection over 35,000 eBooks, 6,000 audio book and 55,000 documents & research papers for our free subscribers. We have larger collection of exclusive e-books, audio-books, and other digital documents for our premium subscriber. Epath works for capturing the maximum market share in this region on digital book shop service. Our mission is to be recognized by our business associates and competitors as one of the top digital books marketer in our country and to make sure that acceleration translates into prosperity and growth for everyone involved with our business. We are highly accountable to the society and the community at large.
Epath develop on modern e-commerce business model. Where we use and leverage the unique quality of the internet, the web, the mobile and other platform. We provide digital book services at lowest cost with interactive learning facilities. We develop personalize database, where every subscribers follow their favorite books first. Our premium subscriber have option for different time period at different costs. Epath earn revenue through subscription fee, advertising revenue and sales profit. Epath develop its ecommerce business as a content provider and also as a virtual merchant.
Epath is a partnership e-commerce business, where every business partners directly involve in business planning, controlling, organizing and financing activities. This business stand on each trust and competencies. Here, Epath gave his subscribers the better experience to learn digitally with best choice in interactive way.
Kwench is an Indian company that provides employee engagement services to over 500 Indian corporations and 500,000 employees. Their services include a social library platform for online learning resources, a social recognition platform for rewards and recognition, and a social health and wellness platform with gamification elements and devices like a pedometer. The company was founded in 2008 by graduates of IIM Ahmedabad and has received angel funding. Client testimonials praise Kwench for revolutionizing reading and learning cultures in companies and redefining library services.
Book Kart aims to provide books of all genres through a mobile app at affordable prices without harming the environment. It was established in 2016 and targets all age groups, especially college students. Its goals are to reach many customers across India and generate 40 lacs in revenue by year-end. The document outlines Book Kart's target markets, tactics, products, services, prices, communication strategies, and implementation plans which include developing the app, organizational structure, and processes from May to September.
The Essential Guide to Marketing in a Digital World - 5thDung Tri
This document provides an introduction and preface to the 5th edition of the textbook "eMarketing: The essential guide to marketing in a digital world". Some key details:
- The preface discusses the evolution of digital marketing and why the textbook changed its subtitle to reflect that digital is now integrated into all aspects of marketing.
- It highlights new chapters added on content strategy and user experience design.
- The preface recognizes the work of the knowledge team in synthesizing agency knowledge into an accessible textbook and keeping it up to date.
- Reviews praise the comprehensive yet practical nature of the textbook in addressing the fast-changing digital landscape.
This document provides information about the 5th edition of the eMarketing textbook. It was written by Rob Stokes and the Minds of Quirk. Some key details include:
- The subtitle was changed to reflect that digital is now integrated into all aspects of marketing rather than being a separate channel.
- Over 1000 academic institutions globally now use the textbook, which is available for free online.
- This edition features expanded chapters on market research, content strategy, user experience design, video marketing and mobile marketing.
- Vouchers for marketing tools and services are included with printed copies to encourage purchasing the physical book.
This document provides an introduction and preface to the 5th edition of the textbook "eMarketing: The essential guide to marketing in a digital world". Some key details:
- The preface discusses the evolution of digital marketing and why the textbook changed its subtitle to reflect that digital is now integrated into all aspects of marketing.
- It highlights new chapters added on content strategy and user experience design.
- The preface recognizes the work of Kat Scholtz and her team in overseeing the production of this 5th edition.
- It includes endorsements from industry professionals praising the comprehensive coverage and insights provided in the textbook.
BDA - The Importance of Digital Accessibility and why it should matter to the...Lyndon Borrow
Lyndon's presentation on "The Importance of Digital Accessibility and why it should matter to the business sector in 2014" to highlights the importance of making businesses accessible for all.
Publishing for the students living in the iPad era: our view of the industrySebastien Dubuis
Publishing for the iPad generation of students requires some new mindset. How to enhance textbooks to create a lively reading experience? How to seamlessly offer cross devices compatibility?
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The document summarizes how public libraries in Northamptonshire, England have established Enterprise Hubs to support entrepreneurship in their communities. Some key points:
- Enterprise Hubs located in libraries provide resources, workshops, and one-on-one advising to help people explore business ideas and start their own ventures. Over 650 people have participated and 30 businesses are now operating.
- Libraries are well-suited to host Enterprise Hubs as they have space, resources, and staff with knowledge to support entrepreneurs. Hubs have been expanded to additional library locations.
- Future plans include a business "hatchery" space for entrepreneurs to rent affordable workspaces, and partnering with the British Library to expand
- Indigo World is a new concept bookstore and startup venture that aims to revamp and expand the existing Indigo brand.
- It will cater to a wide range of demographics through its large selection of books and few other products like snacks and electronics. It will offer services like express shipping, loyalty programs, book trade-ins and tutoring.
- The store will focus on downsizing Indigo's current product line to primarily books and have a knowledgeable staff to provide good customer service. It will use a multi-channel distribution system to efficiently supply products to both physical stores and online customers.
Here is a potential pitch and pricing structure:
We offer 4 subscription tiers for our mobile learning app:
A) Basic - $5/month
- Access to 50 practice questions per subject area
B) Standard - $10/month
- Access to 100 practice questions per subject area
- Personalized study plans and progress tracking
C) Premium - $15/month
- Unlimited access to all practice questions
- 1-on-1 tutoring via phone or video chat
D) School/District License - Custom pricing
- School/district-wide access for all students
- Dedicated account manager and analytics dashboard
Our app is the most effective way for students to prepare for standardized
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
- Publiwide offers an interactive multimedia eTextbook platform that allows for the digital publication and global distribution of textbooks online through mobile apps and web readers.
- The platform provides tools for content creation, marketing, and commerce to help publishers transition to digital formats and take advantage of interactivity, global reach, and reduced costs compared to print.
- Key features of the platform include ePub format support, integration of multimedia elements like video and audio, interactive elements like quizzes and bookmarks, and an ecommerce module for online sales.
KitabGhar is an online portal that allows users to buy, sell, lend, and borrow books within their neighborhoods at affordable prices. This helps solve problems of high book costs and limited shelf space. The business aims to promote reading habits and a shared book economy. It plans to launch in Delhi NCR and target 0.2% of the local population. Revenue will come from commissions on book transactions. The operations plan outlines activities like marketing, catalog maintenance, and customer support to facilitate book exchanges between users. Contingency plans are also discussed to address risks like damaged book returns or transaction failures.
The Digital Product Blueprint: How to Create and Sell Digital Products That G...Lucky Gods
Ditch the 9-to-5 grind and build a digital empire that shines! ✨ "The Digital Product Blueprint" is your secret weapon, packed with insider hacks to transform your knowledge into cash-flowing digital gold!
Imagine:
**Waking up to automated sales notifications pinging your phone like clockwork! **
Sipping your latte while your digital products work tirelessly for you! ☕️
**Trading in "boss" for "entrepreneur" and designing your dream life! **
**Inspiring others to ditch the cubicle and embrace the freedom of digital income! **
Get ready to:
**Uncover the golden formula for crafting irresistible digital products people crave! **
**Master the art of identifying profitable niches that scream "buy me!" **
Craft compelling content that sells itself, day and night! ✍️
**Build a loyal tribe of customers who sing your digital praises! **
Unlock the secrets of marketing magic that turns strangers into raving fans! ✨
"The Digital Product Blueprint" is your roadmap to online freedom and endless income potential!
**So grab your copy, fire up your laptop, and prepare to launch your digital dream into the stratosphere! **
This document describes a used book sharing platform that connects users who want to sell, donate, or rent used books. The platform allows users to list books and search for books in their local area. Users then contact each other directly to arrange logistics without any warehousing by the platform. It aims to help more people access books at lower costs by facilitating the efficient sharing of used books within communities. The key issues it addresses are that books can be expensive while many books people own go unread, and there is currently no good way for people to know what used books others want or how to share them locally.
This document outlines a marketing plan for a mobile reading app called "Read Up!" that allows users to access a collection of short stories and articles for free. The plan aims to attract loyal users and achieve high rankings by focusing on an easy-to-use interface, customer satisfaction, and building the best collection. It will target all readers, especially those who don't regularly read, and plans to engage customers through rewards. The app will differentiate itself through creative designs and features while addressing customer needs and feedback. Social media marketing will be key to creating buzz and driving downloads. Revenue will come from a premium version and in-app purchases of additional content.
Fluid has created an artificially intelligent virtual personal shopping assistant called Fluid Expert Personal Shopper (XPS) that uses cognitive computing and natural language processing to provide a highly personalized shopping experience. XPS engages shoppers in a dialogue to understand their needs and preferences in order to recommend precisely the products that best suit them. It can have natural conversations with shoppers about products, similar to talking with an in-store expert. Fluid believes XPS can transform online shopping by delivering fast, accurate, and consistent product recommendations through personalized conversations.
New E-commerce Business Project in Bangladesh Emran Hosain
Technology changes everything in our way of life and make it more easy, comfortable and time saving. Digital book is one of the gift of technology. In the 2000s, there was a trend of print and e-book sales moving to the Internet, where readers buy traditional paper books and e-books on websites using e-commerce systems. Digital books can be in text or audio format. People can read or hear the books and document by different types of electronic devices. Now people can carry thousands of books one their hand by the help of technological development.
Epath is an online base digital book shop. Where we have collection over 35,000 eBooks, 6,000 audio book and 55,000 documents & research papers for our free subscribers. We have larger collection of exclusive e-books, audio-books, and other digital documents for our premium subscriber. Epath works for capturing the maximum market share in this region on digital book shop service. Our mission is to be recognized by our business associates and competitors as one of the top digital books marketer in our country and to make sure that acceleration translates into prosperity and growth for everyone involved with our business. We are highly accountable to the society and the community at large.
Epath develop on modern e-commerce business model. Where we use and leverage the unique quality of the internet, the web, the mobile and other platform. We provide digital book services at lowest cost with interactive learning facilities. We develop personalize database, where every subscribers follow their favorite books first. Our premium subscriber have option for different time period at different costs. Epath earn revenue through subscription fee, advertising revenue and sales profit. Epath develop its ecommerce business as a content provider and also as a virtual merchant.
Epath is a partnership e-commerce business, where every business partners directly involve in business planning, controlling, organizing and financing activities. This business stand on each trust and competencies. Here, Epath gave his subscribers the better experience to learn digitally with best choice in interactive way.
Kwench is an Indian company that provides employee engagement services to over 500 Indian corporations and 500,000 employees. Their services include a social library platform for online learning resources, a social recognition platform for rewards and recognition, and a social health and wellness platform with gamification elements and devices like a pedometer. The company was founded in 2008 by graduates of IIM Ahmedabad and has received angel funding. Client testimonials praise Kwench for revolutionizing reading and learning cultures in companies and redefining library services.
Book Kart aims to provide books of all genres through a mobile app at affordable prices without harming the environment. It was established in 2016 and targets all age groups, especially college students. Its goals are to reach many customers across India and generate 40 lacs in revenue by year-end. The document outlines Book Kart's target markets, tactics, products, services, prices, communication strategies, and implementation plans which include developing the app, organizational structure, and processes from May to September.
The Essential Guide to Marketing in a Digital World - 5thDung Tri
This document provides an introduction and preface to the 5th edition of the textbook "eMarketing: The essential guide to marketing in a digital world". Some key details:
- The preface discusses the evolution of digital marketing and why the textbook changed its subtitle to reflect that digital is now integrated into all aspects of marketing.
- It highlights new chapters added on content strategy and user experience design.
- The preface recognizes the work of the knowledge team in synthesizing agency knowledge into an accessible textbook and keeping it up to date.
- Reviews praise the comprehensive yet practical nature of the textbook in addressing the fast-changing digital landscape.
This document provides information about the 5th edition of the eMarketing textbook. It was written by Rob Stokes and the Minds of Quirk. Some key details include:
- The subtitle was changed to reflect that digital is now integrated into all aspects of marketing rather than being a separate channel.
- Over 1000 academic institutions globally now use the textbook, which is available for free online.
- This edition features expanded chapters on market research, content strategy, user experience design, video marketing and mobile marketing.
- Vouchers for marketing tools and services are included with printed copies to encourage purchasing the physical book.
This document provides an introduction and preface to the 5th edition of the textbook "eMarketing: The essential guide to marketing in a digital world". Some key details:
- The preface discusses the evolution of digital marketing and why the textbook changed its subtitle to reflect that digital is now integrated into all aspects of marketing.
- It highlights new chapters added on content strategy and user experience design.
- The preface recognizes the work of Kat Scholtz and her team in overseeing the production of this 5th edition.
- It includes endorsements from industry professionals praising the comprehensive coverage and insights provided in the textbook.
BDA - The Importance of Digital Accessibility and why it should matter to the...Lyndon Borrow
Lyndon's presentation on "The Importance of Digital Accessibility and why it should matter to the business sector in 2014" to highlights the importance of making businesses accessible for all.
Publishing for the students living in the iPad era: our view of the industrySebastien Dubuis
Publishing for the iPad generation of students requires some new mindset. How to enhance textbooks to create a lively reading experience? How to seamlessly offer cross devices compatibility?
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
1. People nowadays often
prefer hassle-free services
devoid of queues and
involving efficient user
interface.
In the era where knowledge
sets the benchmark, there is
an increasing need to be
educated and for that one
needs to access the books.
Thus with this concern, we
aim to integrate all the
resources available in this
era into just one roof and
thus make books accessible
to everyone, thus making
education a easy way out.
Lets say
2.
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5. •Meanwhile, your
read may allow a
donation to a child
to GET EDUCATED.
•Read it using VR and
TTS technology and
at your
convenience.
•Find the book you
want out of millions
of books available!
•Create your own
account in
BOOKMARK app.
Create Find
DonateRead
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20. Quality books and a
one stop solution to
integrated book service
with a mix of VR and
TTS technology to
enhance user
experience.
Unique and innovative
idea having immense
potential to attract
more subscribers. A
first mix of VR and
Reading experience.
Helps build brand
equity.
Better returns on
investments ensured.
Wealth maximization
probable.