This marketing plan proposes selling Nakshi kantha embroidered backpacks and laptop sleeves to uphold Bengali culture and traditions. The plan targets rural women, fashion-conscious youth, and those interested in Bengali traditions. Objectives are to sell 2,700 backpacks and 900 sleeves in the first year. The plan outlines marketing strategies, budgets, sales projections, and a SWOT analysis. It aims to establish the brand while maintaining relationships with customers and overcoming weaknesses like high costs and lack of brand recognition through opportunities like subsidies and cultural preservation.

1. NakshiCrafts
21" Nakshi kantha backpack
Marketing Plan for

2. Made by:
Shagufta Rahman Asha (07)
Farzana Chowdhury Eati (15)
Md. Taiyeb Ahmed Bhuiya (16)
Sharmin Jahan Moni (17)
Ruhama Tabassum (20)
Tanzib Wasif (21)
Presented by:
Ruhama Tabassum (20)
Shagufta Rahman (07)
Sharmin Jahan Moni (17)
Tanzib Wasif (21)

3. Reasons behind choosing this product
To uphold Bengali culture
To represent the tradition
To save the culture from extinction

4. Product Introduction
Made of Polyurethane coated Nylon, Kodra Nylon, or other Nylon fabrics
Front side made of Nakshi kantha embroidered quilt in natural or synthetic
fabric
Waterproofing after manufacturing
Long-lasting

5. Rural women
Fashion loving young generation
Bengali tradition
Who will be benefitted?

7. Objectives and issues
First-year Objectives
Selling 2700 units of backpack.
Selling 900 units of Laptop sleeves.
Issue
Creating a well established brand name.
Maintaining good relationship with customers.

8. Marketing Strategy
Market segmentation
Market targeting
Positioning
Product Strategy
Pricing Strategy
Distribution Strategy
Marketing Communications
Strategy
Marketing Research
Marketing responsibilities:
Taiyeb Ahmed
( managing all
marketing
activities)
Shagufta
Rahman
(Advertising
and
Promotion)
Tanzib Wasif
(Advertising
Anlyst)
Sharmin Jahan
(Promotion
Analyst)
Farzana
Chowdhury
(Sales)
Ruhama
Tabassum
(Sales)

10. Action Programs
1st quarter
2nd quarter
3rd quarter
4th quarter

11. Budgets and profit projection
First year sales volume for 21” back pack
First year sales revenue for 21” back pack
Unit variable cost
First year loss
Fixed cost
Break even point

12. Strengths, Weaknesses, Opportunities,
and Threat Analysis
Strengths
Innovative product.
Good distribution channel.
Stylish and durable.
Waterproof.
Weaknesses
High production cost.
Unavailability of raw materials.
No brand recognition.
Not suitable for all situation.

13. Strengths, Weaknesses, Opportunities,
and Threat Analysis
Opportunities
Chance to get subsidies.
Job opportunities for rural women.
Uphold Bengali culture.
Increasing market demand.
Threats
Copying idea by competitors.
Uncertainty of new product.
Price war.
Change of consumers taste.

14. Thank you