BOOKS FOR SURE MOBILE APP

6. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION
CONTENTS

8. BOOKS
FOR SURE
SERVED USED
BOOK AS
WELL AS NEW
BOOK
EBOOKS
HSC
BOOKS,COMPE
TITIVE BOOKS
COLLEGE
BOOKS
CAREER
GUIDANCE
AND
COUNSELLING
ONLINE BOOK
STORE
SERVICES

11. MARKET SIZE
INDIA have 2nd largest number of internet user in the world(2016).
3rd largest for market for English and Regional books.
Estimated to generate Rs.10,000 crore annually

12. FUTURE PROJECTIONS

13. STRENGTHS
SAVES TIME
SAVE MONEY
LOTS OF BUYING OPTION
EASY INTERFACE
NO. OF ONLINE BUYER

14. WEAKNESS
• INCRESING NUMBER OF e-READER
• CHANGING SYLLABUS OF UNIVERSITY
• ANOTHER ONLINE SELLER

15. BOOKCHOR
HEAD QUARTER HARYANA
REGION OF OPERARTION NCR REGION
GROWTH LOW
SRENGTH QUICK SERVICE
WEAKNESS • INTERFACE IS NOT USER FRIENDLY
• OPERATES IN SMALL AREA
• HIGH MARGIN
WEBSITE www.bookchor.com
COMPETITIVE ANALYSIS

18. MARKETING STRATEGY
TIE UP WITH LOCAL BOOKS SUPPLIER IN INDIA
BOOKS FROM THIS SUPPLIER WILL LISTED ON APP

19. PACPACKAGINGKAGING
1. SOLD BOOK HAVE BRAND LOGO,QRCODE AND BARCODE.
2. EVERY SUPPLIER WILL GIVEN BRANDED PACKAGE .
3. ATTRACTIVE PACKING.

22. COMP-EXAM STUDENTS

23. COLLEGE STUDENTS
COMP-EXAM STUDENTS

26. PRODUCTS
• USED BOOKS AND
NEW BOOKS
• DONATE BOOKS
-COLLEGE BOOKS
-HSC BOOKS
-COMPETITIVE BOOKS
-FREE e-BOOOKS

27. BOOKSFORSURE
LOGO IKON
TAGLINE
NAME

32. CUSTOMERS
BOOKSFORSURE
APP
DEALERS
BOOKS FOR SURE
WAREHOUSE
DISTRIBUTION PACKAGING

33. WHO WE ARE?
WHAT WE DO?
HOW WE OPERATE?

35. #CREATED BY GAURAV KUMAR,AEC ASANSOL DURING
MARKETING INTERNSHIP UNDER PROF. SAMEER
MATHUR,IIM LUCKNOW