The document provides a marketing plan for a to-do list app called "List Your Day". The app aims to be the second major player in the market currently dominated by Wunderlist. It will offer similar and additional features at a lower price point than Wunderlist. The marketing strategy involves targeting all age groups, especially working professionals and students. Key tactics include competitive pricing, collaboration, influencer marketing, and distribution across app stores to gain traction against the incumbent Wunderlist.

1. Marketingplan
for “listyour day”

2. List your day
• People, today have a lot of work to do.
Remembering each task is not easy.
• Often prepare lists for the same.
The product “List your Day” , hence the name.

3. About the product
• the easiest way to get stuff done.
• The product is here to help tick off all
personal and professional to-dos.
• Helps to plan a day and jot down all the
important tasks in one place and share with
others.

4. features
Create all the lists needed and access them from phone,
tablet and computer.
• Easily share lists and collaborate with family, friends and
colleagues
• Start conversations about the to-dos
• Attach photos, PDFs, presentations and more
• Share the work and delegate to-dos
• Setting a Reminder ensures to never forget important
deadlines (or birthday gifts) ever again
• Organize projects for home, work and everywhere in
between with Folders

5. Brief overview of the situation
• The app “List Your Day” will be the second
of its kind app in the market.
• The first one being Wunderlist which has a
strong position in the market.

6. Proposed course of action
• The app will come up with features
which Wunderlist already offers and
also with additional features at a
relatively lower price.
• Also, it will try to overcome the
drawbacks of Wunderlist.

7. Situation Analysis
• Company overview
• Market overview
• Target customers

8. Company overview
• The core competency for the
app “List your Day” comes from
Wunderlist which is a well
established app in the market.

9. Market overview
• Current/potential customers: the
working class people, students and also
the domestic class.
• Competitors-Wunderlist
• Collaborators- Successful companies
like Sega, Zynga

10. Market Overview
• Relevant Opportunities/Threats
• The company will have a large number of
opportunities once it get established in the
market. It can launch various improved
versions of the app and can also try out
launching new apps.
• However, the company faces stiff
competition from its competitor Wunderlist
which is a well established brand in the
market.

11. Target customers
• Broadly all age-groups.
• Working class people.
• College going students
• Household people.

12. goal
• The company should aim at maximum
publicity of the app first so that it is
sufficiently famous.
• It should also focus on the features of the
app and try to give maximum features at
minimum price for it successful positioning
in the market.

13. Strategy
• Target market
• Value proposition

14. Target Market
• Target market (customers,
collaborators, company, competitors,
context )
• Customers- all age group people.
Basically those people should be
targeted first who are quite interested
in trying out new apps. They will help
spreading the world.

15. Target Market
• Collaborators: Big names must be
collaborated with the app so that the
audience gets influenced.
• Competitors- wunderlist, pocketlist etc.

16. Value proposition
• Customer value- the app comes up with a
freemium version through which it offers
some free features and some premium
features. The offering value for its premium
features could be 3.99 US dollars which is
less than its main rival “Wunderlist”. The
app comes up with additional features at
less price which could be a fascinating
feature for the audience.

17. Tactics
• Products
• Service
• Brand
• Price
• Incentives
• Communication
• distribution

18. Product
• “List Your Day” is the easiest way to get
stuff done. Whether planning a holiday,
sharing a shopping list with a partner
or managing multiple work projects,
List your day is here to help tick off all
personal and professional to-dos.

19. Service
• Key features of the product:
• Free
• 35 assigns per list(10 more than Wunderlist)
• sub-tasks, break down large goals into actionable to-dos
(35 per to-do)
• Personalized backgrounds(20)
• able to create excel files for better and easy storage.
• upload files upto 30 MB (5 MB more than that in
Wunderlist)
• sharing with other people on social media.
•

20. Service
Premium features
• unlimited assigning
• files of any size
• unlimited sub-tasks
• upto 30 backgrounds

21. Brand
• The name “List your day” is self
explanatory.
• It tells us the basic function of the app
that is creating a to-do list.

22. Price
• The app will have both free and
premium features.
The premium features will be offered at
3.99 US dollars.

23. Incentives
• The company can also offer discount
for its premium version to its early
1000 customers.
• They can also collaborate with a fellow
company to offer their brands along
with their app.

24. Communication
• Communication done through
influencers who will help the audience
know about it
• Featuring the app in an official blog will
help the consumer market know about
the app.
• Creating a demo video will help the
consumers understand about the app

25. distribution
• The app could be distributed on
• Google Play store(reachable to the
common people)
• GetJar
• SlideMe
• Opera mobile store
• Amazon Appstore

26. Implementation
The positioning of the app requires a well
planned marketing strategy along with a well
built up structure of the business unit such
that it is able to reach the masses and
convince them to use the new app in place of
the competitor.

27. processes
• Use of influencers, other social
networking platform for effective pre-
marketing.
• Careful and wise use of discount and
other strategies to attract the
customers.
• Finally, maintaining its brand value to
keep the customers happy.

28. • The slides are created by
Ayushi Tripathi(IITK) for a
Marketing Management Internship
under Prof. Sameer Mathur.