The Utopian Gaming Zone saw increasing sales and profits over three years from 2016 to 2018. In year 1 they had total sales of $9,937,500 and a loss of $375,000. In year 2 sales increased to $25,155,000 and they broke even. Sales further grew in year 3 to $31,095,000 and they made a profit of $450,000 by increasing their customer base to 13,000 people.