How to interpret Rural Lifestyle to foreign customers

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This document provides information on how to interpret and market rural lifestyles to foreign customers. It discusses targeting groups such as young nature lovers, families with kids, and silver adventurers by highlighting activities that can be experienced in the fifth season landscape of Soomaa, Estonia, such as bog shoeing and guided tours led by local experts. The document contains photos related to the rural region and activities.

Education

How to interpret Rural Lifestyle to foreign customers?
Aivar Ruukel
21.04 2022

Soomaa - Land of Bogs
Photo: Kristjan Lust

ERMi hõimuklubis on külas Aivar Ruukel Soomaalt Esmaspäev, 20. märts 2023 Eesti Rahva Muuseumi hõimuklubi sarja järgmine üritus pealkirjaga „Hõimurahvaste ruhed ja haabjad“ toimub kolmapäeval, 22. märtsil. Külas on haabjameister Aivar Ruukel Soomaalt, kes on oma südameasjaks võtnud ühepuulootsiku valmistamise traditsiooni hoidmise Eestis. Sealjuures on ta põhjalikult uurinud ka teiste soome-ugri rahvaste ühepuupaate. Hõimuklubis tutvustab Aivar ruhede ja haabjate pärandit hõimlaste juures ning toob välja, mille poolest need veesõidukid eri rahvaste juures erinevad või sarnanevad. Kohtumine toimub 22. märtsil kell 17.30 ERMi Aliise Moora auditooriumis. Osavõtt üritusest on tasuta.

Development of water-based Ecotourism

Aivar Ruukel

Vikingeskibsmuseets forskningsforum - Expanded dugout canoes from Estonia’s S...

Aivar Ruukel

Ühepuulootsikute kultuur Soomaal. Haabjate ehitamisest ja kasutamisest Soomaa külades eile, täna ja homme. Ettekanne Tartu Ülikooli Viljandi kultuuriakadeemia kultuuripärandi loovrakenduste sügiskoolis, mis on seekord pühendatud siseveeteedega seotud pärandile ja on keskmisest rohkem kaldu mehisematele teemadele, kuna käimas on ERKLi poolt välja kuulutatud meeskäsitöö-aasta. https://www.kultuur.ut.ee/et/kulo-sugiskool-2021

Dugout boats - intangible heritage of Soomaa national park

Aivar Ruukel

Järvamaa Turismipäeval turismiettevõtja kogemusest Soomaal

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Tourism based on natural and cultural heritage - example of finno-ugric dugou...

Aivar Ruukel

The majority of Finno-Ugrian peoples live in the East- European forest zone, in the boreal forests, and in the tundra-regions. Nature and attitude to the environment mean an important role in the worldview and the cultural heritage. Tourism based on natural and cultural heritage - example of Finno-Ugric dugout boats Travel has originally been a place based phenomenon. It is about visiting interesting places to experience what these places have to offer. In the era of consumerism travel has developed into an entertainment based tourism industry. Today in any given destination these two approaches are mixed. Tourism sector exists in a large variety of different forms. As World is changing, so does a phenomenon called tourism. Tourism based on natural and cultural heritage, some call it adventure travel, has been a growing trend and movement already before covid epidemic. However, it's importance will only rise in the post-covid era. Central for tomorrow's tourism is the sense of the place - the uniqueness of natural and cultural heritage. In my place, Soomaa, traditional dugout boats occupy an important role in the local identity. On the one hand it is associated with the ancestral lifestyle, and on the other with today's cultural life and image of the Soomaa national park. Regular floods, called the fifth season by villagers, are the reason for the survival of dugouts in Soomaa. On October 10, 2018 Estonian Dugout Canoe Society NGO and URALIC Centre for Indigenous Peoples’ Development submitted letter to Indrek Saar, Estonia’s minister of culture, with a request to support the nomination of Soomaa dugout canoe building tradition into the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. Reasons for enlisting Soomaa dugout canoe in the UNESCO list include the central role of dugout canoes in the intangible cultural heritage of many Finno-Ugric peoples. Hence, the recognition of Soomaa dugout canoe building tradition by UNESCO would help valorize and preserve this intangible cultural heritage not only in Estonia, but also in Russia. On March 19, 2020 Estonia’s minister of culture Tõnis Lukas signed the application to nominate “Building and use of an expanded dugout boat in Soomaa region” to UNESCO list of intangible cultural heritage in need of urgent safeguarding. The decision on inscribing dugout boat culture of Soomaa into the global list will be made by UNESCO at the end of 2021. In June 2016 the Finno-Ugric network of hosts and places was formed at the 7th World Congress of Finno-Ugric Peoples in Lahti. The 1st Finno-Ugric Heritage Tourism Forum will be held on 30 July, 11-16, in Mulgimaa (Estonia). The International forum aims to stimulate exchanges and cooperation between Finno-Ugric tourism entrepreneurs, developers and culture carriers in the field of heritage tourism, including in marketing and product development.

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Nature-based tourism development scenario for Polesia

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Nature-based tourism development scenario for Polesia, Europe’s Amazon. https://savepolesia.org/wp-content/uploads/2020/04/Ruukel_Nature-based-tourism-development-in-Polesia.pdf Presentation by Aivar Ruukel at the online event, the Round Table on Polesia’s tourism potential, in 27th April 2021. The roundtable discussion will be lead by Save Polesia in partnership with APB-Birdlife Belarus and Bahna. https://savepolesia.org/29th-april-2021-online-event-on-polesias-tourism-potential/

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Aivar Ruukel

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