Marketing Myths for SM Use in #highered

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My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.

Education

Social Media Myths
the marketing side

http://houseofgeekery.com/2012/03/07/retro-review-the-muppet-movie/

#e12_sem11p #edusocmedia Tonya Oaks Smith

myths?

Shari
#e12_sem11p #edusocmedia Erwin, Aaron http://www.ﬂickr.com/photos/franlopezmarino/5214797718/
Rester, and Tonya Oaks Smith

@marleysmom
• Communications director at
the UALR William H. Bowen
School of Law
• Worked as a reporter,
internal comm for private
company, for central
communications, and
professional school
• Ambition: Become a true
conquistador in fabulous
shoes

Photo by @radiofreegeorgy
#e12_sem11p #edusocmedia
@marleysmom by @radiofreegeorgy

There’s Life Beyond
@bowenlaw
the Four-Year University
• No. 9 ranked legal writing
program, Top 50 PT WILLIAM H. BOWEN
program SCHOOL OF LAW
• 500 students, about 30 full-
time faculty
• Staff of one (me!) provides print, web, and consultation
support for: Alumni Relations & Development,
Admissions, Career Services, Clinical Programs, Dean's
Office, Events & Conferences, Student Services, three
journals, and whatever else pops up

Shari
#e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonya Oaks Smith

myth 1

Shari
#e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonyahttp://www.zeusfather.com
Oaks Smith
Time - it takes an enormous amount of time to do SM.
Use software and tools to monitor your online presence and make the best use of your time.
Run searches
Use Tweetdeck or hootsuite
Social mention or FB Insights
Block 10 minutes each day and just do it then
You’ll get quicker and can use your time more effectively

myth 3

Shari
#e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.mlahanas.de/Greeks/Mythology/Brimo.html

ANGER - SM allows people to talk negatively about you.
I won’t dispute that it does. But so what? At least they’re talking. They’re invested. They’re gonna do it anyway. With social media, you know
what they’re saying pretty much instantly. It’s not a bad thing, and if you develop relationships with stakeholders, you have a ready group of
defenders for your school.
You can use the negative to influence the conversation.

wrap it up

http://www.ﬂickr.com/photos/retail-packaging/3407193928/
#e12_sem11p #edusocmedia
Time - lots?
Image - together or separate?
Anger - negative? or can it be turned?

get with me

Tonya Oaks Smith
tosmith@ualr.edu
@marleysmom
501.324.9896

This document discusses plagiarism, including its definition, prevalence among students, and types. It notes that over half of students surveyed admitted to some level of plagiarism. Plagiarism includes presenting others' words, ideas, or creative work as one's own without proper citation. There are unintentional forms, such as poor paraphrasing or documentation, and intentional forms like copying others' work. The document outlines excuses students give and consequences of plagiarism, such as dismissal from school or loss of career opportunities. It emphasizes the importance of citing sources to avoid plagiarism.

021 10 - readequação ppp sist.informação - bandeirantes

Projeto Rondon

Este documento aprova a readequação curricular do curso de Sistemas de Informação do Campus Luiz Meneghel de Bandeirantes da Universidade Estadual do Norte do Paraná (UENP). A readequação foi aprovada pelo Colegiado do Curso, Pró-Reitoria de Graduação e Conselho Universitário Provisório da UENP, e homologada pelo Reitor da universidade. A nova proposta curricular passará a valer a partir de 2011, com 40 vagas anuais no turno noturno.

Convocação 003 2010 - 30 de novembro

Projeto Rondon

Regimento interno - FCE/2011

portalfce

Este documento apresenta o Regimento Interno da Faculdade de Ciências Econômicas da Universidade Federal do Rio Grande do Sul, definindo sua estrutura administrativa e normas de funcionamento. O Regimento descreve a missão e objetivos da Faculdade, sua organização em Departamentos, Comissões e outros órgãos, além das atribuições e composição do Conselho da Unidade, órgão máximo de administração.

010 10 - autorização curso espanhol - ad referendum

Projeto Rondon

Esta resolução (1) autoriza a oferta do curso de Letras/Espanhol no Centro de Letras, Comunicação e Artes do Campus de Jacarezinho da Universidade Estadual do Norte do Paraná, (2) considerando que o processo teve início na antiga FAFIJA e foi aprovado pelo colegiado do curso de letras e pela comissão de graduação, (3) e entra em vigor na data de publicação com efeitos retroativos a 12 de maio de 2009.

Artigo equina 24 jul ago-2009

Roberto Arruda

Editorial nosso clinico 90 nov dez 2012Roberto Arruda

..*..

Thiago Gacciona

The document provides tips for parents on engaging with children and younger siblings on social media. It discusses how social media is an important part of youth culture and offers advice on learning the technologies children use, using technology to bond with kids, researching the sites they engage with, setting a good example by also using social media, and monitoring kids' online activities and intervening if there are signs of cyberbullying or inappropriate content. The document emphasizes engagement over fighting technology and the importance of education and open communication between parents and kids regarding their online lives.

Raising Children of Character www.mannrentoy.com

Mann Rentoy

This document discusses the importance of character formation for youth in today's society. It argues that parents and teachers must work harder than past generations to develop good character due to societal changes. These include a culture of softness, increased peer influence, and more time spent with media and technology. The document provides tips for parents, such as limiting screen time, modeling good values, and teaching delayed gratification. It emphasizes the role of the family in shaping a child's conscience and advocates for countercultural parenting to develop strong character.

The Coevolution of Language & Social Technologies

Roland Smart

1. Social technology is a primary driver of language evolution as it augments language and becomes part of language over time. 2. As language and social technology coevolve, social technologies add new symbols, words, norms and behaviors to everyday languages. 3. As this coevolution continues, there will be more intermediation between language and social technology such as analyzing language patterns and metadata to infer insights about relationships and interests.

Giving Students the Freedom to Find Their Sentence

Lisa Nielsen

Social Media: Kids & Teens

Anne Oeldorf-Hirsch

This document discusses social media use among kids and teens. It provides information on the most popular social media platforms and their key features. Some of the main issues covered include privacy and control concerns, the prevalence of cyberbullying, and the effects of social media on mood, self-esteem and relationships. Research is presented on topics like cyberbullying perpetrators and victims, and how platforms and messaging influence bullying risk. Guidelines are offered for parents to have open conversations with youth about responsible social media use.

Your Child's Digital Tattoo

University of British Columbia

This document discusses the permanence and visibility of children's digital footprints online. It notes that many children have computers in their bedrooms and spend 2-3 hours per day online. However, 41% of children ages 8 to 17 include personal information like email addresses and phone numbers in visible social media profiles. The document warns that anything posted online can create a "digital tattoo" that is highly visible and hard to remove.

Social Media for Youth Leaders, May 2014, for @c_of_e

Bex Lewis

A new course for youth leaders who want to learn about how social media can be used positively. As a youth leader, you may feel the responsibility for helping keep the children that you work with stay safe online, but also want to know how they - and you - can use it to its full advantage. In this day course, developed from Raising Children in a Digital Age (Lion Hudson, 2014), internet scare stories and distorted statistics are put into context, and clear and sensible guidelines are offered. You’ll have the opportunity to discuss your hopes, fears and experiences with others in a similar situation, and study examples of how others have used social media successfully with youth. We’ll discuss understanding privacy, permanency, identity, values and relationships in a digital age (including cyber-bullying) http://www.churchcommstraining.org/smtyouthleaders.php

Social Media Teen Safety Seminar Training #SocialSavvyFamily

Pam Moore

It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all. This presentation was delivered as part of a social media training seminar in partnership with CrossPointe church Orlando. Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.

Social Media Training for Youth Leaders, for York Diocese, November 2014.

Bex Lewis

Social Media and Mentoring: Policies, Gaps, and Boundaries Webinar

Friends for Youth, Inc.

This Webinar was presented as the first in a series exploring issues important to youth mentoring programs on August 17, 2010. Social media and networking offer numerous ways to professionally engage with youth, serving both program needs and youth adaptability. However, technology can also bring up questions about safety, boundaries, and appropriateness. Social Media and Mentoring: Policies, Gaps, and Boundaries explores social media and networking options and provides space for dialogue to explore safety and ethical considerations.

Children, Church and the Digital Age (#DigitalParenting with @drbexl)

Bex Lewis

This document summarizes a presentation on children, the church, and the digital age. The presentation covers topics such as fears about technology, digital communication tools, online friendships and relationships, cyberbullying, online risks like pornography and grooming, and opportunities presented by digital media. It provides exercises for discussing these topics with children and developing organizational social media policies. The overall message is that digital technology is integrated into daily life and both risks and opportunities exist, so churches should educate children to engage constructively and critically with the digital world.

Leaping Forward into Social Media

azuck

Digital Tattoo for Parents

University of British Columbia

This document discusses issues related to children and youth's use of technology and social media. It provides statistics on how much time youth spend online and what activities they engage in. It also discusses privacy and safety concerns like oversharing personal information, cyberbullying, and exposure to inappropriate content. The document advocates teaching digital literacy and citizenship skills to help youth navigate these challenges and harness the benefits of technology.

Beginner's guide to surviving with social media crazed teens

Adam Kruszynski

Adam Kruszynski draws on his wealth of experience as a digital marketer, teacher, sociologist, and parent as he speaks on social media, how teenagers use these new tools to communicate, and how parents can utilize social media to its full potential. He will also explore how this new technology is shaping our future, changing the way we communicate, and reinventing the way teenagers interact with each other. Adam speaks from the heart, and knows first hand how involved teenage children are in using social media sites.

Social Media #getresults (for parent fundraising)

Susan T. Evans

Whuffie Workshop at Best Buy

Tara Hunt

Tara Hunt held a workshop on applying the concept of "whuffie", which is a measure of social capital and reputation within online communities. The workshop consisted of 3 sections: an introduction to whuffie and social media trends, a discussion of how whuffie works, and an exercise session where participants developed strategies for applying whuffie principles to their business. Some key ideas discussed were focusing on qualitative over quantitative metrics, embracing chaos to be more open, making deposits to build social capital through generosity and helping others, and creating experiences that deliver notable value to core customers.

Yes, I DO Mind the Gap

Tara Hunt

The document discusses the gap between business values and community values online. While most businesses view communities as opportunities for promotion and sales, true engagement requires embracing human values like generosity, compassion, and authenticity. The document advocates for businesses to move beyond just observing online communities as "tourists" and to become active members that give value through openness, stories over statistics, and flexibility over rigid rules.

How to become a better listener | Talent Connect 2016

LinkedIn Talent Solutions

Tatiana Kolovou, Lynda.com Being a good listener is a critical skill, whether you are interviewing a candidate or leading a team. However, very few of us have had any formal training in listening effectively and often times we miss important opportunities to use that skill. In this session, you will learn how "high-impact listening" will help you become a better communicator and leader and walk away with a formula for listening success. Some specifics we will cover in the session include: The 5 different reasons to listen. The exact non-verbals to show your speaker that you are present. Ways to avoid common pitfalls. Following these steps to becoming a better listener will help you thrive as an interpersonal communicator and boost your professional brand. Check out the best of Talent Connect: http://bit.ly/2e5ojNe

Cyber bullying

pscl

The document discusses cyber bullying and provides advice on preventing and responding to it. It defines cyber bullying as using technology like mobile phones or the internet to deliberately upset someone. It emphasizes the importance of having a shared understanding of cyber bullying across the school community and reviewing policies. Key steps to preventing cyber bullying include educating students on safe technology use, providing reporting methods, and using technology to promote self-esteem and relationships. Responding involves supporting the target, investigating, working with the bully, and potentially involving service providers or police.

Building a company with the help of IT is really necessary as most.docx

jasoninnes20

Building a company with the help of IT is really necessary as most of the daily things are running via technology these days and while using technology you must have some minimum criteria for all of those who are using it. Usually, the company must make some policies for internal use and external use, so that where someone crosses the line, they are able to catch hold of them and take a severe action as per the business policies. Now this is really important because due to an error from one person there are other people who would get affected, and there are multiple stages to those areas, that checks the severity of all of those mistakes. Here some of them that is general while making policies, such as visiting pornographic web sites using company computer is not allowed, disrupting another’s data or computer system and sharing corporate database information. When employees make any of these mistakes, then companies have authorities to terminate employees from the business. Usually every employee is supposed work as per the basic rules or you can say acceptable usage policy. While using company materials and internet, because most of the office work is done over the internet, like using cloud or any other online applications. This allows you to have full access to outside world, but you must know what are the DO’s and Don’t’s. This will help you stick to the company for long time and also grow with the company as much as possible (Information Resources Management Association. International Conference). These are made by looking at the history, because most of the employees have made some worst things in the history for personal benefits and ended sharing company details with outsiders, and hampered own company value. Using such valuable data, someone from outside can take over the company or misuse the data or they can do anything that can hurt the business directly. When the business owners are going under loss, the company can take actions against such activity or people who are committing those mistakes. References Information Resources Management Association. International Conference. Challenges of Information Technology Management in the 21st Century: Primary Source Document  with Questions (DBQs)      E X C E R P T S   F R O M   I N S T R U C T I O N S   T O   M Y   D A U G H T E R   By Song Siyŏl        Introduction    Song Siyŏl (1607‐1689) was a prominent scholar and official. This piece was written for his oldest daughter on the  occasion of her marriage and subsequently became an important tutelary text that circulated among elite families.  By the time this text was written, the patterns of patrilocal residence and patrilineal descent advocated by Neo‐ Confucian reformers early in the Chosŏn dynasty had become well established.        Document Excerpt with Questions (Longer selection follows this section)  From  Sources  of  Korean  Tradition,  edited  by  Yŏng‐ho  Ch’oe,  Peter  H.  Lee,  ...

REVIVING A STUDENT MULTIMEDIA TEAM

Marketing Myths for SM Use in #highered

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