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REVIVING A STUDENT MULTIMEDIA TEAM

Sometimes the best-laid plans aren’t really well made at all. About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right? Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging? Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.

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BRINGING FAWKES
FROM THE ASHES
REVIVING A STUDENT
MULTIMEDIA TEAM
23 OCTOBER 2018
#TIE7
#TIE7 @THSOTO @MARLEYSMOM
PLEASED TO MEET YOU
PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM
PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/simicdario/3070677891/
PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/partymonstrrrr/6205759728
WHAT WE’RE HERE FOR
• Challenges
• Solutions
• Results
• Ongoing challenges
#TIE7 @THSOTO @MARLEYSMOM

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REVIVING A STUDENT MULTIMEDIA TEAM