Sometimes the best-laid plans aren’t really well made at all.
About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right?
Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging?
Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.