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REVIVING A STUDENT MULTIMEDIA TEAM

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Sometimes the best-laid plans aren’t really well made at all.

About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right?

Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging?

Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.

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REVIVING A STUDENT MULTIMEDIA TEAM

  1. 1. BRINGING FAWKES FROM THE ASHES REVIVING A STUDENT MULTIMEDIA TEAM 23 OCTOBER 2018 #TIE7
  2. 2. #TIE7 @THSOTO @MARLEYSMOM PLEASED TO MEET YOU
  3. 3. PLEASED TO MEET YOU #TIE7 @THSOTO @MARLEYSMOM
  4. 4. PLEASED TO MEET YOU #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/simicdario/3070677891/
  5. 5. PLEASED TO MEET YOU #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/partymonstrrrr/6205759728
  6. 6. WHAT WE’RE HERE FOR • Challenges • Solutions • Results • Ongoing challenges #TIE7 @THSOTO @MARLEYSMOM
  7. 7. FRAME THE CHALLENGE #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/partymonstrrrr/6205759728
  8. 8. CHALLENGES OR… THE INS #TIE7 @THSOTO @MARLEYSMOM
  9. 9. CHALLENGE 1 INADEQUATE TRAINING #TIE7 @THSOTO @MARLEYSMOM
  10. 10. CHALLENGE 2 INABILITY TO PRIORITIZE #TIE7 @THSOTO @MARLEYSMOM
  11. 11. CHALLENGE 3 INEXPERIENCE #TIE7 @THSOTO @MARLEYSMOM
  12. 12. CHALLENGE 4 INADEQUATE FUNDING #TIE7 @THSOTO @MARLEYSMOM
  13. 13. SOLUTIONS OR… THE ENDS #TIE7 @THSOTO @MARLEYSMOM
  14. 14. SOLUTION 1 WEEKLY MEETINGS #TIE7 @THSOTO @MARLEYSMOM
  15. 15. SOLUTION 2 STRATEGIC DIRECTION AND STRUCTURE #TIE7 @THSOTO @MARLEYSMOM
  16. 16. SOLUTION 3 STRENGTHS AND INTERESTS #TIE7 @THSOTO @MARLEYSMOM
  17. 17. SOLUTION 4 ADDITIONAL TRAINING #TIE7 @THSOTO @MARLEYSMOM
  18. 18. SOLUTION 4.5 CERTIFICATIONS #TIE7 @THSOTO @MARLEYSMOM
  19. 19. SOLUTION 5 INTERNSHIPS #TIE7 @THSOTO @MARLEYSMOM
  20. 20. SOLUTION 6 MENTORS #TIE7 @THSOTO @MARLEYSMOM
  21. 21. RESULTS #TIE7 @THSOTO @MARLEYSMOM https://www.youtube.com/watch? v=rhbwRE72nyc
  22. 22. RESULTS #TIE7 @THSOTO @MARLEYSMOM https://www.youtube.com/watch?v=- V8Wdp9Dh9M
  23. 23. CONTINUING CHALLENGES #TIE7 @THSOTO @MARLEYSMOM
  24. 24. QUESTIONS? #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/debord/4932655275
  25. 25. CONTACT US TSOTO@LATECH.EDU TONYA@LATECH.EDU #TIE7 @THSOTO @MARLEYSMOMhttps://www.flickr.com/photos/littlejuan/1720276630
  26. 26. #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/30478819@N08

Sometimes the best-laid plans aren’t really well made at all. About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right? Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging? Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.

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