Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BRINGING FAWKES
FROM THE ASHES
REVIVING A STUDENT
MULTIMEDIA TEAM
23 OCTOBER 2018
#TIE7
#TIE7 @THSOTO @MARLEYSMOM
PLEASED TO MEET YOU
PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM
PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/simicdario/3070677891/
PLEASED TO MEET YOU
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/partymonstrrrr/6205759728
WHAT WE’RE HERE FOR
• Challenges
• Solutions
• Results
• Ongoing challenges
#TIE7 @THSOTO @MARLEYSMOM
FRAME THE CHALLENGE
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/partymonstrrrr/6205759728
CHALLENGES
OR…
THE INS
#TIE7 @THSOTO @MARLEYSMOM
CHALLENGE 1
INADEQUATE TRAINING
#TIE7 @THSOTO @MARLEYSMOM
CHALLENGE 2
INABILITY TO PRIORITIZE
#TIE7 @THSOTO @MARLEYSMOM
CHALLENGE 3
INEXPERIENCE
#TIE7 @THSOTO @MARLEYSMOM
CHALLENGE 4
INADEQUATE
FUNDING
#TIE7 @THSOTO @MARLEYSMOM
SOLUTIONS
OR…
THE ENDS
#TIE7 @THSOTO @MARLEYSMOM
SOLUTION 1
WEEKLY
MEETINGS
#TIE7 @THSOTO @MARLEYSMOM
SOLUTION 2
STRATEGIC DIRECTION AND STRUCTURE
#TIE7 @THSOTO @MARLEYSMOM
SOLUTION 3
STRENGTHS
AND
INTERESTS
#TIE7 @THSOTO @MARLEYSMOM
SOLUTION 4
ADDITIONAL TRAINING
#TIE7 @THSOTO @MARLEYSMOM
SOLUTION 4.5
CERTIFICATIONS
#TIE7 @THSOTO @MARLEYSMOM
SOLUTION 5
INTERNSHIPS
#TIE7 @THSOTO @MARLEYSMOM
SOLUTION 6
MENTORS
#TIE7 @THSOTO @MARLEYSMOM
RESULTS
#TIE7 @THSOTO @MARLEYSMOM
https://www.youtube.com/watch?
v=rhbwRE72nyc
RESULTS
#TIE7 @THSOTO @MARLEYSMOM
https://www.youtube.com/watch?v=-
V8Wdp9Dh9M
CONTINUING CHALLENGES
#TIE7 @THSOTO @MARLEYSMOM
QUESTIONS?
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/debord/4932655275
CONTACT US
TSOTO@LATECH.EDU
TONYA@LATECH.EDU
#TIE7 @THSOTO @MARLEYSMOMhttps://www.flickr.com/photos/littlejuan/1720276630
#TIE7 @THSOTO @MARLEYSMOM
https://www.flickr.com/photos/30478819@N08
Upcoming SlideShare
Loading in …5
×

REVIVING A STUDENT MULTIMEDIA TEAM

135 views

Published on

Sometimes the best-laid plans aren’t really well made at all.

About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right?

Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging?

Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.

Published in: Education
  • Be the first to comment

  • Be the first to like this

REVIVING A STUDENT MULTIMEDIA TEAM

  1. 1. BRINGING FAWKES FROM THE ASHES REVIVING A STUDENT MULTIMEDIA TEAM 23 OCTOBER 2018 #TIE7
  2. 2. #TIE7 @THSOTO @MARLEYSMOM PLEASED TO MEET YOU
  3. 3. PLEASED TO MEET YOU #TIE7 @THSOTO @MARLEYSMOM
  4. 4. PLEASED TO MEET YOU #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/simicdario/3070677891/
  5. 5. PLEASED TO MEET YOU #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/partymonstrrrr/6205759728
  6. 6. WHAT WE’RE HERE FOR • Challenges • Solutions • Results • Ongoing challenges #TIE7 @THSOTO @MARLEYSMOM
  7. 7. FRAME THE CHALLENGE #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/partymonstrrrr/6205759728
  8. 8. CHALLENGES OR… THE INS #TIE7 @THSOTO @MARLEYSMOM
  9. 9. CHALLENGE 1 INADEQUATE TRAINING #TIE7 @THSOTO @MARLEYSMOM
  10. 10. CHALLENGE 2 INABILITY TO PRIORITIZE #TIE7 @THSOTO @MARLEYSMOM
  11. 11. CHALLENGE 3 INEXPERIENCE #TIE7 @THSOTO @MARLEYSMOM
  12. 12. CHALLENGE 4 INADEQUATE FUNDING #TIE7 @THSOTO @MARLEYSMOM
  13. 13. SOLUTIONS OR… THE ENDS #TIE7 @THSOTO @MARLEYSMOM
  14. 14. SOLUTION 1 WEEKLY MEETINGS #TIE7 @THSOTO @MARLEYSMOM
  15. 15. SOLUTION 2 STRATEGIC DIRECTION AND STRUCTURE #TIE7 @THSOTO @MARLEYSMOM
  16. 16. SOLUTION 3 STRENGTHS AND INTERESTS #TIE7 @THSOTO @MARLEYSMOM
  17. 17. SOLUTION 4 ADDITIONAL TRAINING #TIE7 @THSOTO @MARLEYSMOM
  18. 18. SOLUTION 4.5 CERTIFICATIONS #TIE7 @THSOTO @MARLEYSMOM
  19. 19. SOLUTION 5 INTERNSHIPS #TIE7 @THSOTO @MARLEYSMOM
  20. 20. SOLUTION 6 MENTORS #TIE7 @THSOTO @MARLEYSMOM
  21. 21. RESULTS #TIE7 @THSOTO @MARLEYSMOM https://www.youtube.com/watch? v=rhbwRE72nyc
  22. 22. RESULTS #TIE7 @THSOTO @MARLEYSMOM https://www.youtube.com/watch?v=- V8Wdp9Dh9M
  23. 23. CONTINUING CHALLENGES #TIE7 @THSOTO @MARLEYSMOM
  24. 24. QUESTIONS? #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/debord/4932655275
  25. 25. CONTACT US TSOTO@LATECH.EDU TONYA@LATECH.EDU #TIE7 @THSOTO @MARLEYSMOMhttps://www.flickr.com/photos/littlejuan/1720276630
  26. 26. #TIE7 @THSOTO @MARLEYSMOM https://www.flickr.com/photos/30478819@N08

×