Marketing Mix 4 P
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APRIYANA_UNISTI 2016
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Las 4 p del marketing
Este documento resume los cuatro elementos clave del marketing mix (4P): Producto, Precio, Plaza y Promoción. Explica que el marketing mix fue creado por E. Jerome McCarthy y que sirve como herramienta para ayudar a los procesos comerciales de una organización. Detalla cada una de las 4P, incluyendo consideraciones clave como calidad del producto, fijación de precios, canales de distribución y tipos de promoción. También describe el ciclo de vida del producto y cómo cada elemento del marketing mix puede ser ajustado en las diferentes et
Paytm entrepreneurship
The document discusses entrepreneurship and Paytm. It begins by stating the objectives of encouraging entrepreneurship such as job creation and innovation. It then provides background on Paytm founder Vijay Shekhar Sharma and how he started Paytm in 2000 as a people search service and later expanded it into a digital payments platform. Paytm now has over 200 million users and processes billions of transactions annually. It discusses Paytm's features such as its wallet system and describes why users find it convenient and easy to use.
Paytm Education Presentation
This document discusses Paytm's offering to integrate educational institutions with their mobile payment and commerce platform. Some key points:
- Paytm is India's largest mobile payment and commerce platform, with over 2000 employees and funding from Ant Financial and others.
- Their platform allows users to pay various bills and purchase from over 15,000 online merchants in one place using saved payment methods for a fast and secure experience.
- They propose allowing schools/colleges to integrate fee payment processing through their platform to improve cash flow, provide convenience to parents and students, and gain brand awareness.
- The platform aims to provide a simple user experience for fee payments with features like automatic card detection, over 8 million saved cards
Paytm
Paytm is India's largest mobile wallet provider with over 120 million registered users. It started in 2010 as a mobile recharge website and has expanded into mobile payments, e-commerce marketplace, and bill payments to address financial inclusion challenges in India where many lack access to traditional banking. Paytm aims to become the primary digital payment method in India through partnerships with companies like Uber and food delivery services, and by obtaining approval to operate a payments bank from the Reserve Bank of India. It competes with other Indian digital wallets but benefits from strong network effects as more users and merchants join its platform.
Paytm Market Analysis
Paytm started as a mobile recharge platform and has grown to become one of India's largest e-commerce companies. It allows users to search, purchase, and pay for products from multiple categories through its mobile app using various payment methods including credit/debit cards and net banking. Paytm aims to provide a simple and secure shopping experience anywhere through features like its Paytm Wallet. While it has seen tremendous growth in users and transactions, Paytm also faces challenges in maintaining app performance with its large traffic and expanding offerings. It aims to leverage the growth in online shopping and smartphone usage through partnerships with major brands across industries.
Paytm analysis
One97 Communications is India's largest mobile recharge and digital payments platform with over 400 million unique users and 1.3 billion daily transactions. It owns Paytm, which has over 22 million monthly visitors, 15 million active wallet users, and processes over 8 million transactions per month. Paytm provides quick and easy mobile and bill payments, and has become India's leading mobile e-commerce platform with over 20 million app downloads and more daily transactions than other players combined.
PAYTM PROJECT
The document provides details of Ahana Sarkar's 6-week winter internship with Paytm in their Marketing and Sales department. The internship involved promoting Paytm Wallet usage to local shop owners. However, many shop owners were hesitant to complete the required KYC process due to lack of trust and unclear branding of the forms. Through this experience, Ahana learned important workplace skills like time management and initiative, and identified communication skills as an area for improvement in order to be effective in marketing and sales roles.
Paytm
- Paytm was launched in 2010 as an online recharge portal and grew quickly after demonetization in 2016 when digital payments surged in popularity.
- It is owned 40% by Chinese company Alibaba but founder Vijay Shekhar Sharma asserts it is "as Indian as Maruti".
- Paytm received criticism over its perceived close ties to Prime Minister Modi but has grown to process over Rs. 24,000 crores in transactions and aims to partner with 5 million merchants.
- A viral message claiming Paytm wallets would be inaccessible after merging with its payments bank launch was a hoax, and customers' money will remain safe.
Recommended
Las 4 p del marketing
Este documento resume los cuatro elementos clave del marketing mix (4P): Producto, Precio, Plaza y Promoción. Explica que el marketing mix fue creado por E. Jerome McCarthy y que sirve como herramienta para ayudar a los procesos comerciales de una organización. Detalla cada una de las 4P, incluyendo consideraciones clave como calidad del producto, fijación de precios, canales de distribución y tipos de promoción. También describe el ciclo de vida del producto y cómo cada elemento del marketing mix puede ser ajustado en las diferentes et
Paytm entrepreneurship
The document discusses entrepreneurship and Paytm. It begins by stating the objectives of encouraging entrepreneurship such as job creation and innovation. It then provides background on Paytm founder Vijay Shekhar Sharma and how he started Paytm in 2000 as a people search service and later expanded it into a digital payments platform. Paytm now has over 200 million users and processes billions of transactions annually. It discusses Paytm's features such as its wallet system and describes why users find it convenient and easy to use.
Paytm Education Presentation
This document discusses Paytm's offering to integrate educational institutions with their mobile payment and commerce platform. Some key points:
- Paytm is India's largest mobile payment and commerce platform, with over 2000 employees and funding from Ant Financial and others.
- Their platform allows users to pay various bills and purchase from over 15,000 online merchants in one place using saved payment methods for a fast and secure experience.
- They propose allowing schools/colleges to integrate fee payment processing through their platform to improve cash flow, provide convenience to parents and students, and gain brand awareness.
- The platform aims to provide a simple user experience for fee payments with features like automatic card detection, over 8 million saved cards
Paytm
Paytm is India's largest mobile wallet provider with over 120 million registered users. It started in 2010 as a mobile recharge website and has expanded into mobile payments, e-commerce marketplace, and bill payments to address financial inclusion challenges in India where many lack access to traditional banking. Paytm aims to become the primary digital payment method in India through partnerships with companies like Uber and food delivery services, and by obtaining approval to operate a payments bank from the Reserve Bank of India. It competes with other Indian digital wallets but benefits from strong network effects as more users and merchants join its platform.
Paytm Market Analysis
Paytm started as a mobile recharge platform and has grown to become one of India's largest e-commerce companies. It allows users to search, purchase, and pay for products from multiple categories through its mobile app using various payment methods including credit/debit cards and net banking. Paytm aims to provide a simple and secure shopping experience anywhere through features like its Paytm Wallet. While it has seen tremendous growth in users and transactions, Paytm also faces challenges in maintaining app performance with its large traffic and expanding offerings. It aims to leverage the growth in online shopping and smartphone usage through partnerships with major brands across industries.
Paytm analysis
One97 Communications is India's largest mobile recharge and digital payments platform with over 400 million unique users and 1.3 billion daily transactions. It owns Paytm, which has over 22 million monthly visitors, 15 million active wallet users, and processes over 8 million transactions per month. Paytm provides quick and easy mobile and bill payments, and has become India's leading mobile e-commerce platform with over 20 million app downloads and more daily transactions than other players combined.
PAYTM PROJECT
The document provides details of Ahana Sarkar's 6-week winter internship with Paytm in their Marketing and Sales department. The internship involved promoting Paytm Wallet usage to local shop owners. However, many shop owners were hesitant to complete the required KYC process due to lack of trust and unclear branding of the forms. Through this experience, Ahana learned important workplace skills like time management and initiative, and identified communication skills as an area for improvement in order to be effective in marketing and sales roles.
Paytm
- Paytm was launched in 2010 as an online recharge portal and grew quickly after demonetization in 2016 when digital payments surged in popularity.
- It is owned 40% by Chinese company Alibaba but founder Vijay Shekhar Sharma asserts it is "as Indian as Maruti".
- Paytm received criticism over its perceived close ties to Prime Minister Modi but has grown to process over Rs. 24,000 crores in transactions and aims to partner with 5 million merchants.
- A viral message claiming Paytm wallets would be inaccessible after merging with its payments bank launch was a hoax, and customers' money will remain safe.
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