The document discusses the marketing mix, which involves carefully choosing a product, price, promotion, and place to reach customers. It mentions the concepts of first time buyers, core buyers, defectors, engagement, awareness, evaluation, purchase, experience, bonding, retention, loyalty, and advocacy in marketing to attract and keep customers.

1. THE MARKETING MIX
The concept of Marketing Mix involves a deliberate and careful
choice of organization, Product, Price, Promotion and Place.
Rs. 10

2. Product

3. Place
How these brands reach there customer

4. Promotion

6. Price

7. Prospect First Time buyer
Core Buyer Defectors

9. Engagement
Awareness Evaluation
Purchase
Experience
Bonding
One bad experience can lose the
customer
Brand advocates can help attract new customers
Retention loyalty Advocacy