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This document outlines a marketing plan for a game release from the 10th to 28th of a month. It includes sending the game to bloggers and reviewers in the first week, advertising in the local newspaper the second week, and holding social media competitions the third week to promote the game and other new products on their online shop.
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Unit 1 a05
1) Future Plc is the 6th largest publishing company in the UK with over 150 publications across 4 divisions. It has an active business model generating revenue from both digital and print content sales as well as print and digital advertising.
2) Church of London publishes two magazines, Little White Lies and Huck, as well as doing contract publishing and design work. The magazines help promote their design and publishing services.
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The document discusses marketing strategies for the game Red Dead Redemption across the 4Ps of marketing. It notes that the game was released simultaneously on physical distribution and digital platforms to reach larger audiences. An expensive marketing campaign was used across all promotional tactics to build hype for the major release event. Public relations efforts got the game in front of journalists and reviewers to generate buzz leading up to its £40 price point, which is standard for triple-A titles.
Sketch
The document summarizes the process of creating an opening sequence for a sci-fi TV show. It describes the planning, filming, and editing stages. Key influences included the TV show Skins for its portrayal of teen drug use. Filming challenges included actors dropping out. Extensive editing was required to shorten the sequence and add visual effects to enhance tension. Overall the creator feels the final product improved upon the initial footage and believes the target audience should be ages 17-18 rather than 16 due to drug content.
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- 1. Monday Tuesday Wednesday Thursday Friday 10th -14th Send out game to bloggers and reviews check reviews Release the game and the online advertising Hand out leaflets around town 17th - 21st Cambridge evening news advertisement Hand out leaflets around town Hand out leaflets around town 24th - 28th Facebook competition - winners get free Beloria T-shirt. (10 copies). Twitter competition - winners get free Beloria T-shirt. (10 copies). Release other products on the BELORIA online shop