This document outlines advertising opportunities for the DECOBIKE public transit system in Miami Beach. DECOBIKE bikes and stations provide mobile and stationary billboards. The DECOBIKE app, website, maps, membership cards, social media, newsletter, bike rides, retailers, apparel, events, TV coverage, endorsements, and non-profit initiatives also offer branding and advertising exposures. Metrics on rides, calories burned, and carbon footprint reduction are shared monthly.
CLUB WYNDHAM ASIA’s innovative and flexible Point-based Ownership allows Members to choose the timing, duration, location and accommodation options for their holidays.
When you join CLUB WYNDHAM ASIA, you become a Club Member. Your membership has a lifespan of 40 years and affords you the flexibility to enjoy amazing holidays every year with family and friends. You have the freedom to choose where, when, how often and how long you want to holiday because you have secured your future holidays today.
CLUB WYNDHAM ASIA’s innovative and flexible Point-based Ownership allows Members to choose the timing, duration, location and accommodation options for their holidays.
When you join CLUB WYNDHAM ASIA, you become a Club Member. Your membership has a lifespan of 40 years and affords you the flexibility to enjoy amazing holidays every year with family and friends. You have the freedom to choose where, when, how often and how long you want to holiday because you have secured your future holidays today.
CitiBike pitch from Griffin Farley's Beautiful Minds Planning CompetitionSteven Bayley
Finalist presentation from BBH Griffin Farley Beautiful Minds Planning Competition. New York is the greatest city in the world and New Yorkers expect the best. Why should they settle for less when it comes to their transportation options?
Integrated Marketing Proposal for CitiBike - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational Idea Development course, taught by Gerardo Blumenkrantz, challenged students to learn the basics of idea generation, how to recognize “big ideas,” and how to critique them in order to keep the message on strategy and make the work better.
For the final project, we had the opportunity to develop a multi-media integrated marketing campaign (including a "creative curveball") for NYC’s bike sharing program, CitiBike. As a class, we brainstormed and agreed on one mutual creative brief to work from. Once finalized, each team then worked independently on their creative solution to the communications objective.
The final product was a 15-minute presentation detailing our multi-media campaign, including print, radio, digital and guerrilla marketing, along with foam board prints of the ads.
As team leader, I managed the production (visual design and formatting) and writing/editing of the final PPT presentation, and the development and curation of the digital strategy (the digital hub/#SOSCitiBike).
www.SOSCitiBike.tumblr.com - password: ideadevelopment
Print Ads designed and Photographed by Edward Arredondo.
Copywriting on Print Ads: group effort
Radio Ads Recordings, Guerilla Marketing and Media Plan by Maxime Menant.
Semester: Fall 2013
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
Dá Bigode/Give A Moustache - Young Lions Marketers Competiton Winner [Portugal]Diogo Vasques
24-hour project developed in a team of two for the Movember Foundation, during the 2018 Young Lions Marketers Competition organized by the Cannes Lions International Festival of Creativity.
The project answered to a briefing in which we were challenged to come up with a product or service (branded by one of the companies we work for) that leveraged user-generated content in social media as way a source of new sign-ups for their movement/platform.
The product we developed was a line of vintage football t-shirts dedicated to five players with the most iconic moustaches in football's history. The idea was born from the confluence between a Portuguese expression ("Dar um bigode", which literally translates to "Give a Moustache") and a Portuguese passion (Football) to take advantage the most symbolic moment in the 'beautiful game' (scoring a goal and celebrating it) in favor of a noble cause and being faithful to Movember's motto (Having Fun while Doing Good)
The project was awarded with the Gold medal in a competition that involved 18 teams of young marketers from all-around the world and working from companies that ranged from Unilever to Anheuser-Busch.
The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun!
The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au
The Garage Sale Trail's national rollout is being held April-10, 2011.
We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut.
For more info contact;
darryl@garagesaletrail.com.au
CitiBike pitch from Griffin Farley's Beautiful Minds Planning CompetitionSteven Bayley
Finalist presentation from BBH Griffin Farley Beautiful Minds Planning Competition. New York is the greatest city in the world and New Yorkers expect the best. Why should they settle for less when it comes to their transportation options?
Integrated Marketing Proposal for CitiBike - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational Idea Development course, taught by Gerardo Blumenkrantz, challenged students to learn the basics of idea generation, how to recognize “big ideas,” and how to critique them in order to keep the message on strategy and make the work better.
For the final project, we had the opportunity to develop a multi-media integrated marketing campaign (including a "creative curveball") for NYC’s bike sharing program, CitiBike. As a class, we brainstormed and agreed on one mutual creative brief to work from. Once finalized, each team then worked independently on their creative solution to the communications objective.
The final product was a 15-minute presentation detailing our multi-media campaign, including print, radio, digital and guerrilla marketing, along with foam board prints of the ads.
As team leader, I managed the production (visual design and formatting) and writing/editing of the final PPT presentation, and the development and curation of the digital strategy (the digital hub/#SOSCitiBike).
www.SOSCitiBike.tumblr.com - password: ideadevelopment
Print Ads designed and Photographed by Edward Arredondo.
Copywriting on Print Ads: group effort
Radio Ads Recordings, Guerilla Marketing and Media Plan by Maxime Menant.
Semester: Fall 2013
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
Dá Bigode/Give A Moustache - Young Lions Marketers Competiton Winner [Portugal]Diogo Vasques
24-hour project developed in a team of two for the Movember Foundation, during the 2018 Young Lions Marketers Competition organized by the Cannes Lions International Festival of Creativity.
The project answered to a briefing in which we were challenged to come up with a product or service (branded by one of the companies we work for) that leveraged user-generated content in social media as way a source of new sign-ups for their movement/platform.
The product we developed was a line of vintage football t-shirts dedicated to five players with the most iconic moustaches in football's history. The idea was born from the confluence between a Portuguese expression ("Dar um bigode", which literally translates to "Give a Moustache") and a Portuguese passion (Football) to take advantage the most symbolic moment in the 'beautiful game' (scoring a goal and celebrating it) in favor of a noble cause and being faithful to Movember's motto (Having Fun while Doing Good)
The project was awarded with the Gold medal in a competition that involved 18 teams of young marketers from all-around the world and working from companies that ranged from Unilever to Anheuser-Busch.
The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun!
The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au
The Garage Sale Trail's national rollout is being held April-10, 2011.
We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut.
For more info contact;
darryl@garagesaletrail.com.au
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
2. GOING GREEN
IS A RESPONSIBILITY…
The GREEN Transportation Revolution has
begun… First in Barcelona, then Paris, and now
the City of Miami Beach and its world-famous
South Beach Art Deco districts… DECOBIKE is
the new ZERO-pollution public transit system for
residents and visitors alike that is also healthy,
fast, and efficient.
These exclusive options will yield millions of
impressions through our variety of mediums
making your brand OWN THE STREETS.
3. theBIKE
Over 800 bikes become mobile
billboards around the city 24/7.
(GREEN AREAS ARE AVAILABLE FOR ADVERTISING)
4. theSTATION
Over 80 stations strategically located in the
public right of way and main streets.
The back side of the station becomes your
stationary billboard allowing great exposure.
(GREEN AREAS ARE AVAILABLE FOR ADVERTISING)
10. theSOCIAL MEDIA
Our 1,200 followers & +5,000 friends will be
exposed to your online branding & advertising.
11. theNEWSLETTER
Every month we send out an email to our mailing
list (+10000) informing them of new stations,
local events and promotions we have going on.
12. theBIKE RIDES
Our street team gathers every month with members
and goes for a 2-hour bike ride promoting the
system and creating health awareness.
15. theEVENTS
We create private events at the best and coolest
local venues. You can participate as a partner or
sponsor and get exposure.
16. theTV COVERAGE
We focus on fashion, exclusive groups,
sports & fitness, betterment of the community
and pro-environment lifestyle events.
17. on James
Udonis Haslem + Mike Miller + LeBr
theENDORSEMENTS
Your brand will be associated with a variety of
prominent figures & celebrities in the community.
co”
Chad “Ochocin o
+ Francesca Frig
Francesca Frigo
+ Dwyane Wade KE Team
AS + DECOBI
+ Nayer BLACK EYED PE
18. theNON-FOR-PROFIT
BikeForLife gives back to the community by
planting seeds in younger generations through
different programs, which help them understand
the benefits of being healthy and fit.
19. theDASHBOARD
Every month we update our numbers and
calculate how many calories we’ve helped
burn, how much we’ve reduced the carbon
footprint in the community and share these
AVERAGE RIDE TIME CO2 FOOTPRINT REDUCTION (LBS)
numbers with our members & partners.
TOTAL CALORIES BURNED
46,286,625
TOTAL MINUTES OF RIDE TIME
MILES RIDDEN
TOTAL COMPLETED TRIPS