The document summarizes the 7 Ps of marketing: product, price, promotion, place, packaging, positioning, and people. It provides details on each of the main 4 Ps - product, price, promotion, and place - explaining that a product is the item or service being sold, price must generate revenue and profit, promotion communicates messages to customers, and place refers to how the product is distributed. It also discusses the additional 3 Ps of process, physical evidence, and people, explaining how each impacts the customer experience.

1. 7 PS OF MARKETING
Ramya S
BBA
Don Bosco college (co-ed)
Yelagiri hills

2. Introduction to the 7ps of marketing mix.
*.These seven are: product, price, promotion, place, packaging, positioning and people.
As products, markets, customers and needs change rapidly, you must continually revisit
these seven Ps to make sure you’re on track and achieving the maximum results possible
for you in today’s

3. 4 ps of Marketing
*. Product
*. Price
*. Promotion
*. place

4. 3 ps of Marketing
• . Proces
• Physical Evidence
• people

5. Target market

6. Product
*. A product is any item or service you sell to serve a customer’s
need or want. They can be physical or virtual.
*. A product is the item offered for sale. A product can be a service
or an item.

7. Place
*. Some organisations have the physical space, or online presence to take
their product/service straight to the customer, whereas others have to work with
intermediaries or ‘middlemen’ with the locations, storage and/or sales expertise to help
with this distribution.

8. Promotion
*. Promotion in our marketing mix is about communicating messages
to customers, whichever stage they are in the buyer journey, to generate awareness,
interest, desire or action.

9. Price
*. This is the only revenue-generating element of the mix – all other
marketing activities represent a cost.
*. So it’s important to get the price right to not only cover costs but
generate profit! Before setting prices, we need to research information on what
customers are willing to pay and gain an understanding of the demand for that
product/service in the market

10. Process
*. Understanding the steps of the customer journey – from making an
enquiry online to requesting information and making a purchase – helps us to consider
what processes need to be in place to ensure the customer has a positive experience.

11. Physical Evidence
*. Physical evidence provides tangible cues of the quality of
experience that a company is offering. It can be particularly useful when a customer has
not bought from the organisation before and needs some reassurance, or is expected to
pay for a service before it is delivered.

12. People
*. A company’s people are at the forefront when interacting with customers,
taking and processing their enquiries, orders and complaints in person, through online
chat, on social media, or via the call centre. They interact with customers throughout
their journey and become the ‘face’ of the organisation for the customer.

13. Conclusion