MARKETING MANAGEMENT PHILOSOPHIES CHAPTER 1 - ASSIGNMENT Question 1. Considering the differences of the philosophies, in some cases slight differences, select a company (product or service) and describe the current philosophy they pose for the customer. Include in your comments the level of customer value delivered by the company’s actions. In other words, measure the company’s interaction with their customers against the Market Concept Philosophy. Does the company operate under the Market Concept Philosophy or do they lean more toward one of the other Philosophies. Be specific with your examples. DataSee comments at the right of the data set.IDSalaryCompaMidpointAgePerformance RatingServiceGenderRaiseDegreeGender1Grade8231.000233290915.80FAThe ongoing question that the weekly assignments will focus on is: Are males and females paid the same for equal work (under the Equal Pay Act)? 10220.956233080714.70FANote: to simplfy the analysis, we will assume that jobs within each grade comprise equal work.11231.00023411001914.80FA14241.04323329012160FAThe column labels in the table mean:15241.043233280814.90FAID – Employee sample number Salary – Salary in thousands 23231.000233665613.31FAAge – Age in yearsPerformance Rating – Appraisal rating (Employee evaluation score)26241.043232295216.21FAService – Years of service (rounded)Gender: 0 = male, 1 = female 31241.043232960413.90FAMidpoint – salary grade midpoint Raise – percent of last raise35241.043232390415.31FAGrade – job/pay gradeDegree (0= BS\BA 1 = MS)36231.000232775314.31FAGender1 (Male or Female)Compa - salary divided by midpoint37220.956232295216.21FA42241.0432332100815.70FA3341.096313075513.60FB18361.1613131801115.61FB20341.0963144701614.81FB39351.129312790615.51FB7411.0254032100815.70FC13421.0504030100214.71FC22571.187484865613.80FD24501.041483075913.81FD45551.145483695815.20FD17691.2105727553130FE48651.1405734901115.31FE28751.119674495914.41FF43771.1496742952015.51FF19241.043233285104.61MA25241.0432341704040MA40251.086232490206.30MA2270.870315280703.90MB32280.903312595405.60MB34280.903312680204.91MB16471.175404490405.70MC27401.000403580703.91MC41431.075402580504.30MC5470.9794836901605.71MD30491.0204845901804.30MD1581.017573485805.70ME4661.15757421001605.51ME12601.0525752952204.50ME33641.122573590905.51ME38560.9825745951104.50ME44601.0525745901605.21ME46651.1405739752003.91ME47621.087573795505.51ME49601.0525741952106.60ME50661.1575738801204.60ME6761.1346736701204.51MF9771.149674910010041MF21761.1346743951306.31MF29721.074675295505.40MF Week 1Week 1.Measurement and Description - chapters 1 and 21Measurement issues. Data, even numerically coded variables, can be one of 4 levels - nominal, ordinal, interval, or ratio. It is important to identify which level a variable is, asthis impact the kind of analysis we can do with the data. For example, descriptive statistics such as means can only be done on interval or ratio level data.Please list under each label, the variabl ...