Marketing management
•Download as PPTX, PDF•
1 like•81 views
Customer perceived value is determined by comparing the total benefits versus total costs of a product or service. If Product A costs Rs 1000 with benefits of Rs 1500, while Product B costs Rs 800 with benefits of Rs 1600, then customers will perceive greater value in Product B since its benefits outweigh its costs more significantly. The total customer value is calculated as customer benefits minus customer costs, with benefits including economic, functional and psychological factors, and costs covering evaluation, obtaining, using and disposing.
Report
Share
Report
Share
Recommended
Valuation
This chapter discusses the valuation of long-term securities such as bonds, preferred stock, and common stock. It defines key valuation concepts and terms, and provides formulas and examples for valuing different types of bonds including coupon bonds, zero-coupon bonds, and perpetual bonds. It also covers preferred stock valuation using a perpetuity formula, and discusses that common stock valuation considers future dividends and potential sale proceeds.
Ethos parthos logos
The document discusses the three main types of appeals that advertisers use - ethos, pathos, and logos - to persuade consumers to buy products. It defines each appeal and provides examples. Ethos appeals target ethics and credibility to influence judgments of right vs wrong. Pathos appeals elicit strong emotions, like those involving children or illness. Logos appeals use facts, statistics, and reason to influence logical thought. The document instructs readers to analyze advertisements based on which appeal is most emphasized and log their answers.
Role-Financial-Management
Financial management concerns the acquisition, financing, and management of a firm's assets to maximize shareholder wealth over time. The goal of the firm is to maximize shareholder wealth through investment, financing, and asset management decisions. While maximizing profits or earnings can sometimes conflict with shareholder wealth maximization, focusing on share price accounts for factors like risk, timing of returns, and dividend policy. Modern corporations separate ownership and management, with management acting as agents for shareholders.
Etics And Ethos
This document presents definitions and explanations of ethics and ethos. It defines ethics as a field of study concerned with moral principles and conduct, and also as a behavioral pattern relating to ethical behavior. Ethics is described as a set of standards that determine right and wrong human actions. Ethos is defined as ethics, and its purpose is to influence an audience's views on right and wrong regarding presented issues. The key difference between ethos and ethics is that ethos refers to the character or values of a person/group, while ethics refers to principles that define right and wrong behavior.
Ethics and morality
This document discusses the differences between ethics and morality, and how their meanings have evolved. It notes that ethics derives from the Greek word for moral character or custom, while morality comes from the Latin word for custom or manner. Both terms now relate to how people act, either in a good or bad way. Morality refers more to moral standards and conduct, while ethics refers to the formal study and analysis of those standards. The two terms can often be used interchangeably.
Business ethics-ethos
This document discusses business ethics and human values. It defines ethics as a field of study concerning moral character and conduct. Values are learned and shape human behavior in societies through culture. There are terminal and instrumental values, with terminal values reflecting life goals and instrumental values as the means to achieve them. Human values must be secular, democratic, pluralistic, global, support brotherhood, and can be taught. Gandhi's concept of Sarvodaya aimed for development of all in a way sensitive to local cultures. The document contrasts intuition, which is a strong feeling, with reason, which uses logic to make judgments and solve problems.
Analogy1
The document discusses analogies and how they are used to clarify unfamiliar concepts by making comparisons. It provides examples of analogies used in literary works like Romeo and Juliet by Shakespeare, My Sister's Keeper by Jodi Picoult, and Looking for Alaska by John Green. These analogies help readers better understand complex ideas by relating them to more familiar scenarios or objects. The document also explains the different types of analogies like similes and metaphors, and how authors use analogies to develop themes, plots and characters in their writing.
What is-sm
The document outlines the key processes in strategic marketing management: 1) defining the business, mission, and goals; 2) identifying growth opportunities through a SWOT analysis; 3) formulating product-market strategies like market penetration, development, and diversification; 4) budgeting marketing resources; 5) developing reformulation strategies through marketing audits; and 6) creating a marketing plan. The goal of these processes is to create long-term exchange relationships between an organization and its customers through ethical and socially responsible marketing decisions.
Recommended
Valuation
This chapter discusses the valuation of long-term securities such as bonds, preferred stock, and common stock. It defines key valuation concepts and terms, and provides formulas and examples for valuing different types of bonds including coupon bonds, zero-coupon bonds, and perpetual bonds. It also covers preferred stock valuation using a perpetuity formula, and discusses that common stock valuation considers future dividends and potential sale proceeds.
Ethos parthos logos
The document discusses the three main types of appeals that advertisers use - ethos, pathos, and logos - to persuade consumers to buy products. It defines each appeal and provides examples. Ethos appeals target ethics and credibility to influence judgments of right vs wrong. Pathos appeals elicit strong emotions, like those involving children or illness. Logos appeals use facts, statistics, and reason to influence logical thought. The document instructs readers to analyze advertisements based on which appeal is most emphasized and log their answers.
Role-Financial-Management
Financial management concerns the acquisition, financing, and management of a firm's assets to maximize shareholder wealth over time. The goal of the firm is to maximize shareholder wealth through investment, financing, and asset management decisions. While maximizing profits or earnings can sometimes conflict with shareholder wealth maximization, focusing on share price accounts for factors like risk, timing of returns, and dividend policy. Modern corporations separate ownership and management, with management acting as agents for shareholders.
Etics And Ethos
This document presents definitions and explanations of ethics and ethos. It defines ethics as a field of study concerned with moral principles and conduct, and also as a behavioral pattern relating to ethical behavior. Ethics is described as a set of standards that determine right and wrong human actions. Ethos is defined as ethics, and its purpose is to influence an audience's views on right and wrong regarding presented issues. The key difference between ethos and ethics is that ethos refers to the character or values of a person/group, while ethics refers to principles that define right and wrong behavior.
Ethics and morality
This document discusses the differences between ethics and morality, and how their meanings have evolved. It notes that ethics derives from the Greek word for moral character or custom, while morality comes from the Latin word for custom or manner. Both terms now relate to how people act, either in a good or bad way. Morality refers more to moral standards and conduct, while ethics refers to the formal study and analysis of those standards. The two terms can often be used interchangeably.
Business ethics-ethos
This document discusses business ethics and human values. It defines ethics as a field of study concerning moral character and conduct. Values are learned and shape human behavior in societies through culture. There are terminal and instrumental values, with terminal values reflecting life goals and instrumental values as the means to achieve them. Human values must be secular, democratic, pluralistic, global, support brotherhood, and can be taught. Gandhi's concept of Sarvodaya aimed for development of all in a way sensitive to local cultures. The document contrasts intuition, which is a strong feeling, with reason, which uses logic to make judgments and solve problems.
Analogy1
The document discusses analogies and how they are used to clarify unfamiliar concepts by making comparisons. It provides examples of analogies used in literary works like Romeo and Juliet by Shakespeare, My Sister's Keeper by Jodi Picoult, and Looking for Alaska by John Green. These analogies help readers better understand complex ideas by relating them to more familiar scenarios or objects. The document also explains the different types of analogies like similes and metaphors, and how authors use analogies to develop themes, plots and characters in their writing.
What is-sm
The document outlines the key processes in strategic marketing management: 1) defining the business, mission, and goals; 2) identifying growth opportunities through a SWOT analysis; 3) formulating product-market strategies like market penetration, development, and diversification; 4) budgeting marketing resources; 5) developing reformulation strategies through marketing audits; and 6) creating a marketing plan. The goal of these processes is to create long-term exchange relationships between an organization and its customers through ethical and socially responsible marketing decisions.
analysing-consumer-marketes
This document discusses factors that influence consumer behavior and the consumer decision-making process. It describes how cultural, social, and personal characteristics impact buying behaviors. Key psychological processes like motivation, perception, learning, and memory shape consumer responses. The document also outlines models of consumer decision making, including the consumer buying process of problem recognition, information search, evaluation, purchase decision, and post-purchase behavior. Marketers analyze these influences and processes to understand how consumers make purchasing choices.
identifying-segments-target-markets
The document discusses market segmentation and targeting. It defines market segmentation as dividing a market into distinct groups of customers that have similar needs and preferences. Effective segmentation requires identifying and profiling distinct customer groups and selecting one or more attractive segments to target. The document then provides examples of companies that target specific segments, such as Scion targeting Generation Y consumers and Dove targeting women. It also outlines different ways to segment markets, such as by geography, demographics, psychographics, and behaviors.
creating-long-term-loyalty-relationships
This document discusses creating long-term loyalty relationships with customers. It defines key concepts like customer value, satisfaction and loyalty. It also discusses how companies can maximize customer lifetime value and attract and retain customers through customer relationship management programs and databases. Specific strategies highlighted include identifying customer needs, customizing interactions, reducing defection rates and focusing efforts on high-value customers.
developing-marketing-strategies-and-plans
The document discusses various concepts related to developing marketing strategies and plans, including how strategic planning is carried out at different organizational levels, what components are included in a marketing plan, and how firms can create and deliver value for customers. Specific companies and their approaches to marketing are also examined, such as how Nike and Cisco create customer value through innovation and partnerships.
defining-marketing-for-the-21st-century
This document outlines the objectives and content of a Marketing Management course. The course aims to help students understand basic marketing theories and develop analytical skills for real-world application. It will cover topics such as developing marketing strategies and plans, conducting market research, creating customer value, and using promotional tools. Students will be assessed through assignments, quizzes, discussions, a midterm, and a final exam. The instructor will use a blended approach of theory and practical examples to promote active learning.
business-markets
The document discusses key topics in business-to-business marketing including:
1) The differences between business and consumer markets including fewer larger buyers, close supplier relationships, and derived demand.
2) Organizational buying processes involving multiple departments and stages from problem recognition to performance review.
3) Relationship building strategies like establishing trust and partnering to manage different types of business customers.
4) Electronic procurement methods that organizations use to research suppliers and purchase goods online.
marketing research
The document discusses marketing research and demand forecasting. It outlines the marketing research process, which includes defining the problem, developing a research plan, collecting information, analyzing the information, and presenting findings to make a decision. It discusses different types of research approaches, instruments, question types, sampling plans, and contact methods used in marketing research. It also discusses metrics and tools used to measure marketing performance and forecast demand, such as marketing mix modeling, marketing dashboards, and customer scorecards.
Marketing management Research Approaches
This document discusses different types of research approaches, including actual research, applied research, qualitative and quantitative research, primary and secondary research, and ethnography research. Actual research derives knowledge from experience rather than theory, while applied research seeks practical solutions. Qualitative research interprets non-numerical data to understand social life, and quantitative research uses numerical tools. Primary research collects original data through surveys and interviews, whereas secondary research analyzes existing research. Ethnography explores cultures by observing from the subject's perspective.
Marketing management
Customer perceived value is the difference between the total benefits a customer expects from a product or service and the costs associated with it. It represents the value a customer believes they will receive in return for paying for a product. Customers will only repurchase a product if they feel they are receiving value from it. Delivering customer perceived value should be a top priority for businesses, as it influences repeat purchases and loyalty. Customer perceived value is a complex evaluation that takes into account both functional and emotional factors from the customer's perspective.
Marketing management
The document discusses different forecasting approaches and market testing methods for new products. It describes the multiple-factor index method for estimating area market potential using weighted market factors that correlate with potential. It then outlines the stages of new product development and different types of market testing, including sales wave research, simulated test marketing, controlled test marketing, and test markets. Test markets involve choosing representative cities and collecting sales and feedback information over a period of time to trial a new product at minimum cost before broader release.
Mc donalds project
McDonald's is the world's largest chain of hamburger fast food restaurants serving over 68 million customers daily. The company began in 1940 in California and was later purchased by Ray Kroc who oversaw its worldwide expansion. McDonald's primarily sells hamburgers, French fries, drinks and other fast food items. The document provides an analysis of McDonald's marketing strategies including its 4Ps of marketing - product, price, promotion and place. It also examines McDonald's segmentation, marketing mix, customer relationships and positioning strategies.
Mcdonald's Marketing strategy
This document presents information about McDonald's marketing strategies. It discusses McDonald's history and founding, segments of customers, products offered, objectives of promotion and corporate goals. It also provides an analysis of McDonald's marketing environment including SWOT analysis and discusses strategies around product, price, place, promotion and people.
Role of management information system
The document discusses the role of management information systems (MIS) in organizations. MIS ensures appropriate data is collected from various sources, processed, and distributed where needed. It satisfies diverse needs through query, analysis, modeling, and decision support systems. MIS helps with strategic planning, management control, operational control, and transaction processing for junior, middle, and top level management. It generates information, facilitates communication, identifies problems, and supports decision-making. Overall, MIS plays a vital role in management, administration, and operations.
Management information system
Management information systems (MIS) provide organizations with information to manage efficiently and effectively. There are major departments that require well-developed MIS, such as human resources, product management, sales, advertising, IT, and administration. MIS involve people, technology, and information. When developing an MIS, organizations must identify current systems and applications, evaluate evolution criteria, prioritize applications, and determine the optimal system architecture. Common methodologies for developing MIS are Business Systems Planning, Critical Success Factors, and End/Means analysis.
Management information system
This document discusses the development of management information systems (MIS) in various contexts. It begins by introducing MIS and the role of the MIS manager. It then discusses key aspects of developing MIS, including planning, providing support for management, and addressing issues like information quantity, analysis, availability, accuracy, and system security. The document also summarizes the development of MIS in specific areas like human resources, products, sales, advertising, information technology, and administration.
Management information system
A management information system collects important information from basic departments like HR, products, sales, advertisement, and IT within an organization. It then processes this information and provides it to related departments. Developing an MIS involves identifying key organizational information system applications and determining an optimal information system architecture to serve high priority applications. The presentation was given to Prof. Mubashir Ghani about the Management Information System.
Introduction to INTERNATIONAL RELATIONS
The document discusses various definitions and theories of international relations. It notes that IR can refer to diplomatic relations between states, cross-border economic and social transactions, or the study of globalization. There is no single agreed upon definition because the subject matter is complex and definitions reflect scholars' interests. Common elements in definitions include state sovereignty and the anarchic international system. Theories help explain phenomena like war and provide normative guidance. The scope of IR includes international political economy, organizations, foreign policy, and conflict studies.
Introduction to business finance
The document provides an analysis of the financial ratios of Coca-Cola and Pepsi over recent years. It finds that Coca-Cola has stronger liquidity ratios than Pepsi but needs improvement in its leverage ratios. While Coca-Cola's interest coverage is better than Pepsi's, it still requires enhancing. Coca-Cola is strong in gross profit margin but weaker than Pepsi in other profitability ratios such as net profit margin and return on equity. Overall, the document concludes that Coca-Cola needs to improve certain financial aspects to better compete with Pepsi.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMore Related Content
More from Slide Hub
analysing-consumer-marketes
This document discusses factors that influence consumer behavior and the consumer decision-making process. It describes how cultural, social, and personal characteristics impact buying behaviors. Key psychological processes like motivation, perception, learning, and memory shape consumer responses. The document also outlines models of consumer decision making, including the consumer buying process of problem recognition, information search, evaluation, purchase decision, and post-purchase behavior. Marketers analyze these influences and processes to understand how consumers make purchasing choices.
identifying-segments-target-markets
The document discusses market segmentation and targeting. It defines market segmentation as dividing a market into distinct groups of customers that have similar needs and preferences. Effective segmentation requires identifying and profiling distinct customer groups and selecting one or more attractive segments to target. The document then provides examples of companies that target specific segments, such as Scion targeting Generation Y consumers and Dove targeting women. It also outlines different ways to segment markets, such as by geography, demographics, psychographics, and behaviors.
creating-long-term-loyalty-relationships
This document discusses creating long-term loyalty relationships with customers. It defines key concepts like customer value, satisfaction and loyalty. It also discusses how companies can maximize customer lifetime value and attract and retain customers through customer relationship management programs and databases. Specific strategies highlighted include identifying customer needs, customizing interactions, reducing defection rates and focusing efforts on high-value customers.
developing-marketing-strategies-and-plans
The document discusses various concepts related to developing marketing strategies and plans, including how strategic planning is carried out at different organizational levels, what components are included in a marketing plan, and how firms can create and deliver value for customers. Specific companies and their approaches to marketing are also examined, such as how Nike and Cisco create customer value through innovation and partnerships.
defining-marketing-for-the-21st-century
This document outlines the objectives and content of a Marketing Management course. The course aims to help students understand basic marketing theories and develop analytical skills for real-world application. It will cover topics such as developing marketing strategies and plans, conducting market research, creating customer value, and using promotional tools. Students will be assessed through assignments, quizzes, discussions, a midterm, and a final exam. The instructor will use a blended approach of theory and practical examples to promote active learning.
business-markets
The document discusses key topics in business-to-business marketing including:
1) The differences between business and consumer markets including fewer larger buyers, close supplier relationships, and derived demand.
2) Organizational buying processes involving multiple departments and stages from problem recognition to performance review.
3) Relationship building strategies like establishing trust and partnering to manage different types of business customers.
4) Electronic procurement methods that organizations use to research suppliers and purchase goods online.
marketing research
The document discusses marketing research and demand forecasting. It outlines the marketing research process, which includes defining the problem, developing a research plan, collecting information, analyzing the information, and presenting findings to make a decision. It discusses different types of research approaches, instruments, question types, sampling plans, and contact methods used in marketing research. It also discusses metrics and tools used to measure marketing performance and forecast demand, such as marketing mix modeling, marketing dashboards, and customer scorecards.
Marketing management Research Approaches
This document discusses different types of research approaches, including actual research, applied research, qualitative and quantitative research, primary and secondary research, and ethnography research. Actual research derives knowledge from experience rather than theory, while applied research seeks practical solutions. Qualitative research interprets non-numerical data to understand social life, and quantitative research uses numerical tools. Primary research collects original data through surveys and interviews, whereas secondary research analyzes existing research. Ethnography explores cultures by observing from the subject's perspective.
Marketing management
Customer perceived value is the difference between the total benefits a customer expects from a product or service and the costs associated with it. It represents the value a customer believes they will receive in return for paying for a product. Customers will only repurchase a product if they feel they are receiving value from it. Delivering customer perceived value should be a top priority for businesses, as it influences repeat purchases and loyalty. Customer perceived value is a complex evaluation that takes into account both functional and emotional factors from the customer's perspective.
Marketing management
The document discusses different forecasting approaches and market testing methods for new products. It describes the multiple-factor index method for estimating area market potential using weighted market factors that correlate with potential. It then outlines the stages of new product development and different types of market testing, including sales wave research, simulated test marketing, controlled test marketing, and test markets. Test markets involve choosing representative cities and collecting sales and feedback information over a period of time to trial a new product at minimum cost before broader release.
Mc donalds project
McDonald's is the world's largest chain of hamburger fast food restaurants serving over 68 million customers daily. The company began in 1940 in California and was later purchased by Ray Kroc who oversaw its worldwide expansion. McDonald's primarily sells hamburgers, French fries, drinks and other fast food items. The document provides an analysis of McDonald's marketing strategies including its 4Ps of marketing - product, price, promotion and place. It also examines McDonald's segmentation, marketing mix, customer relationships and positioning strategies.
Mcdonald's Marketing strategy
This document presents information about McDonald's marketing strategies. It discusses McDonald's history and founding, segments of customers, products offered, objectives of promotion and corporate goals. It also provides an analysis of McDonald's marketing environment including SWOT analysis and discusses strategies around product, price, place, promotion and people.
Role of management information system
The document discusses the role of management information systems (MIS) in organizations. MIS ensures appropriate data is collected from various sources, processed, and distributed where needed. It satisfies diverse needs through query, analysis, modeling, and decision support systems. MIS helps with strategic planning, management control, operational control, and transaction processing for junior, middle, and top level management. It generates information, facilitates communication, identifies problems, and supports decision-making. Overall, MIS plays a vital role in management, administration, and operations.
Management information system
Management information systems (MIS) provide organizations with information to manage efficiently and effectively. There are major departments that require well-developed MIS, such as human resources, product management, sales, advertising, IT, and administration. MIS involve people, technology, and information. When developing an MIS, organizations must identify current systems and applications, evaluate evolution criteria, prioritize applications, and determine the optimal system architecture. Common methodologies for developing MIS are Business Systems Planning, Critical Success Factors, and End/Means analysis.
Management information system
This document discusses the development of management information systems (MIS) in various contexts. It begins by introducing MIS and the role of the MIS manager. It then discusses key aspects of developing MIS, including planning, providing support for management, and addressing issues like information quantity, analysis, availability, accuracy, and system security. The document also summarizes the development of MIS in specific areas like human resources, products, sales, advertising, information technology, and administration.
Management information system
A management information system collects important information from basic departments like HR, products, sales, advertisement, and IT within an organization. It then processes this information and provides it to related departments. Developing an MIS involves identifying key organizational information system applications and determining an optimal information system architecture to serve high priority applications. The presentation was given to Prof. Mubashir Ghani about the Management Information System.
Introduction to INTERNATIONAL RELATIONS
The document discusses various definitions and theories of international relations. It notes that IR can refer to diplomatic relations between states, cross-border economic and social transactions, or the study of globalization. There is no single agreed upon definition because the subject matter is complex and definitions reflect scholars' interests. Common elements in definitions include state sovereignty and the anarchic international system. Theories help explain phenomena like war and provide normative guidance. The scope of IR includes international political economy, organizations, foreign policy, and conflict studies.
Introduction to business finance
The document provides an analysis of the financial ratios of Coca-Cola and Pepsi over recent years. It finds that Coca-Cola has stronger liquidity ratios than Pepsi but needs improvement in its leverage ratios. While Coca-Cola's interest coverage is better than Pepsi's, it still requires enhancing. Coca-Cola is strong in gross profit margin but weaker than Pepsi in other profitability ratios such as net profit margin and return on equity. Overall, the document concludes that Coca-Cola needs to improve certain financial aspects to better compete with Pepsi.
More from Slide Hub (18)
Recently uploaded
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationAI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Recently uploaded (20)
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Marketing management
- 1. SUBMITTID TO: ANWAR ZAIB KHAN
- 2. PRESENTED BY: MUZAMIL SHAHROZ (F15-1234)
- 3. Customer Perceived Value Customer perceived value is the difference between the evaluation of all the benefits and all the costs of an offering
- 4. Continue If Product A cost is Rs 1000 And its benefit is 1500 On the other hand Product B Cost 800 and its benefit is 1600 The customer's perceived value is more in the case B
- 5. Continue The total customer value= Customer benefits – Customer costs Benefits (Economic + functional +psychological ) Customer cost (Cost of evaluation +cost of obtaining +cost of using + cost of disposing )
- 6. Customer benefits It’s the bundle of benefits which is expected by customer from product and services Like Product value Services value Personal value Image value
- 7. Customer cost It’s the bundle of costs which is expected by customer for purchasing product and services like Monitory cost Time cost Energy cost Psychic cost