Pepsi launched a new chip brand called Ruffles and used its existing soft drink distribution system to transport both products. However, the chips were being crushed during transit alongside the sturdier soft drink bottles. Pepsi then realized the two products have different distribution needs. It stopped using the shared system and implemented a separate distribution network for Ruffles chips. This allowed Ruffles to avoid damage during transport and properly establish itself in the market dominated by early entrants like Lays and Uncle Chips.
A Slide Show about Catherine O'Hare the first European woman to cross the Rockies in Canada and a further exploration of the O'Hare surname including 'Burke and Hare', Butch O'Hare of Chicago O'Hare Airport fame.
A Slide Show about Catherine O'Hare the first European woman to cross the Rockies in Canada and a further exploration of the O'Hare surname including 'Burke and Hare', Butch O'Hare of Chicago O'Hare Airport fame.
In most simplified way, this book explains the Inner Dynamics of the concept of Innovation from A to Z. In USA, Innovation supports at least 40 million jobs and contribute 34.8 % US GDP. South Korea, the Top most Innovative country of the World could raise GDP (PPP) per capita to $33140. India is just at $5410 (123rd position in the world). Innovation is must for economic growth & to become developed nation. But in the Innovation Decade (2011-2020), India slipped 10 ranks (76th position) in Global Innovation Index 2014. How to improve this situation? How to introduce the culture of Innovation in India? What are the root causes of poor Innovation Ecosystem in India? What is the importance of Innovation Clusters? What are the best practices all over the world? How to introduce innovation in industry and R&D labs? How to introduce innovation in Academia? How to enhance employability through Innovation Competencies? I would like to answer these question with the help of hundreds of interesting case studies.
This book describes the most successful research university model in India i.e. IIIT.
IIIT is the Most Successful Self-Sustainable Research University Model with unique blend of
Education, Research and Industry Partnerships. It matches perfectly with the concept of
“University of 21st Century” in the Era of Knowledge-based-Society. The IIIT-B, IIIT-D and
IIIT-H are the market leaders. They have developed this successful model after one and half
decade long struggle. All the established engineering institutes have potential to become IIITs,
which are fastest growing Top Ranking T-Schools in India.
In most simplified way, this book explains the Inner Dynamics of the concept of Innovation from A to Z. In USA, Innovation supports at least 40 million jobs and contribute 34.8 % US GDP. South Korea, the Top most Innovative country of the World could raise GDP (PPP) per capita to $33140. India is just at $5410 (123rd position in the world). Innovation is must for economic growth & to become developed nation. But in the Innovation Decade (2011-2020), India slipped 10 ranks (76th position) in Global Innovation Index 2014. How to improve this situation? How to introduce the culture of Innovation in India? What are the root causes of poor Innovation Ecosystem in India? What is the importance of Innovation Clusters? What are the best practices all over the world? How to introduce innovation in industry and R&D labs? How to introduce innovation in Academia? How to enhance employability through Innovation Competencies? I would like to answer these question with the help of hundreds of interesting case studies.
This book describes the most successful research university model in India i.e. IIIT.
IIIT is the Most Successful Self-Sustainable Research University Model with unique blend of
Education, Research and Industry Partnerships. It matches perfectly with the concept of
“University of 21st Century” in the Era of Knowledge-based-Society. The IIIT-B, IIIT-D and
IIIT-H are the market leaders. They have developed this successful model after one and half
decade long struggle. All the established engineering institutes have potential to become IIITs,
which are fastest growing Top Ranking T-Schools in India.
2. CASE STUDY OVERVIEW
Pepsi Co. has launched ‘Ruffles’ chips and has
decided to use same distribution system for both
soft drinks and chips.
Both products are fragile and breakable,with
different distribution characteristics.
The chips were crushed along with the sturdier
bottles during transit.
Pepsi drops this arrangement and adopts an
independent distribution system for ‘Ruffles’
3. REASONS FOR PRODUCT FAILURE
DIFFERENT DISTRIBUTION
CHARACTERISTICS OF BOTH PRODUCTS
BOTH PRODUCTS NEEDED SEPARATE
DISTRBUTION SYSTEMS
BOTH PRODUCTS WERE DAMAGED DURING
TRANSIT
4. IS ‘RUFFLES’ A NEW BUSINESS LINE OR IS IT
CLOSE TO EXISTING BUSINESS OF PEPSI
Pepsi’s existing business line is mostly the
manufacturing of soft drink
‘Ruffles’ is a new business line –a new
product from Pepsi
5. CAN THE FIRM HANDLE NEW
BUSINESS LINE?
THIS CAN BE DONE BY FACILITATING NEW
DISTRIBUTION SYSTEMS FOR BOTH
PRODUCTS
6. IS ‘RUFFLES’ RADICALLY NEW OR SIMILAR
TO EXISTING PRODUCTS?
Ruffles is similar to existing products such as
Lays,Parle Full Toss,Uncle Chips etc
For Pepsi,’Ruffles’ is new in terms of
manufacturing and distribution
7. HOW LONG WILL ‘RUFFLES’ TAKE TO
GET ESTABLISHED?
‘Ruffles’ may take an approximate of 1-2 years to
establish.
Can be done through attractive offers,quality,fair
price