Marketing local music via digital technology
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Presentation as to why musicians in the Caribbean Music Industry should invest into Digital Music Marketing to aid in boosting their career and expand their fan base internationally.
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Marketing local music via digital technology
- 1. Marketing Local Music via Digital Technology Introducing Chune Caribbean Music Platform
- 2. What is Digital Music? Music in a digital format. Such as mp3, aac or streaming media.
- 3. What is Marketing? The management process through which goods and or services move from concept to the customer. - The Business Dictionary 4Ps - Product, Price, Place and Promotional Strategy
- 4. Why? Marrying the 2 is essential Its the Future CD and LP sales continue to fall. ● 14% between 2012 - 2013 - Billboard ● 20.5% between 2013 - 2014 - Digital Music News
- 5. Why? Marrying the 2 is essential Its the Future CD Players make quiet exit from cars - USA Today
- 6. Why? Marrying the 2 is essential Great Promotional Resource Integration with Social Media means you can now distribute your music worldwide.
- 7. Why? Marrying the 2 is essential Great Promotional Resource Creating a better overall experience for your fan base. Build relationships
- 8. Why? Marrying the 2 is essential Great Promotional Resource Ease of owning a piece of music
- 9. Why? Marrying the 2 is essential Long Term ROI Digital never expires and as such can constantly make you money. No such thing as old music.
- 10. Mediums to aid Digital Music Marketing ● Personal Website ● Youtube ● SoundCloud ● Spotify ● iTunes ● Facebook ● And many more….
- 11. Their Downfalls Medium Need a huge fan base to be profitable No one medium dominates earnings Not fully available locally Deep search to find new talent People Lack of understanding of Terms of Service Lack of understanding of Target Market
- 13. What is Chune? Chune is a platform which was created to become a hub for all Caribbean artists (Vocalists, Musicians, Producers, Djs) where their creations can be discovered and heard.
- 14. How Will Chune Help Me? ● Ease access to your specific target market ● Distribution Center ● Ability to advertise your product to the masses ● Ability to earn money ● Ease of access to all your social information ● Limits piracy
- 15. Chune v2.0 Demo
- 16. Get In Touch With Chune www.CHUNE.biz CHUNEBIZ
Editor's Notes
- The management process through which goods and services move from concept to the customer Includes 4 Ps - Price, Promotional Stategy, Place, Product
- CD sales are falling worldwide.
- Brands like Jeep, Kia, Cadillac and Mazda are now either hiding the CD player in the arm rest or glove box. Or removing them entirely for USB or iPod connections
- Content is important especially visual content. How you deliver this content is also important in terms of timing. No one will help you as you cannot help them. Therefore your fans is and will always be the relationships you should keep closest to you Visibility -> Connection -> Monetization
- Content is important especially visual content. How you deliver this content is also important in terms of timing. Your fans is and will always be the relationships you should keep closest to you Visibility -> Connection -> Monetization
- Content is important especially visual content. How you deliver this content is also important in terms of timing. No one will help you as you cannot help them. Therefore your fans is and will always be the relationships you should keep closest to you Visibility -> Connection -> Monetization
- Constant marketing is needed
- Youtube pays $2 per 1000 views after a 1000 views = 100,000 views Artists argue that Spotify along with labels don’t pay enough per spin ($0.006) Soundcloud is royalty free service at this time. Needs to be linked to be profitable. Some distribution companies take ownership of all your distribution and sometimes your masters. Record label without being an actual record label.