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Marketing
is for Geeks
              By
             @ordnas


  Initmarketing - The Open Source Marketing Agency
Species of Geek:
   Developer
Mammal
Microhabitat
Evolutionary
 adaptation
Low dietary
     intake
Sensitive
to light?
Evolution of the
Programming Geek
Geekus
Programmicus
Geekus
Programmicus
Geekus
Programmicus

                   Geekus
               Entreprenerius
Geekus
Programmicus

                                     Geekus
                                 Entreprenerius




           Geekus Managementus
Geekus

                    ?
Programmicus

                                     Geekus
                                 Entreprenerius




           Geekus Managementus
Geekus
Programmicus

                                     Geekus
                                 Entreprenerius




           Geekus Managementus
Geekus
Programmicus

                                     Geekus
                                 Entreprenerius




           Geekus Managementus
Geekus
Programmicus

                                     Geekus
                                 Entreprenerius




           Geekus Managementus
$ $
      $
  $           $
  $



Geekus Economicus
Geek’s New Goals
•   Do what you love, love what you do
Geek’s New Goals
• Do what you love, love what you do
• Earn a living with what you love to do
Geek’s New Goals
• Do what you love, love what you do
• Earn a living with what you love to do




Commercial Open Source
Geek’s New Skills
•   Sales
•   Marketing
Geek’s New Skills

•   Marketing
Geek’s New Skills

•   Marketing




    Open Source Marketing
Marketing 101 for
 Joomla Geeks
class Marketing extends Geek {

    var $community =      ;

    function raise_visibility(){}
    function generate_leads(){}
}
class Marketing extends Geek {

    var $community =      ;

    function raise_visibility(){}
    function generate_leads(){}
}
Business
Ecosystem
Business Model
You
You

You
You

You

You
You

You

You

You
You
You

You
You

You

You
You

You

You
You

You

You

You
You

You

You

You

You
You

You

You

You

You

You
You
You
      You
You
             You



      Warning!
Market
Conversations
Press
Press
Press
Press



Trade Fairs
Press



Trade Fairs
Press



Trade Fairs
Marketing
Communications
Channels
•   Press, Weblogs
•   Events
•   Joomla! Forums
•   Joomla! Extensions Directory
•   etc.
Go-to-market
  Strategy
Chasm
Community
 Relations
Community      Marketing &
 Relations   Communications
Messaging
You
      You
You
                    You




        We are
      Open Source
You
                    You




        We are
      Open Source
Business
Benefits
Lead Generation
Case Study
Brand name
Tagline and positioning
Product pitch
Community adoption
License?
Sales
Business benefits?
Pricing?
Channels
✓   Website
✓   Standalone community
✓   Joomla! Extensions Directory
-   Public Relations
✓   Technical tutorials, books (in DACH)
Go-to-market
Go-to-market
 Joomla!
Community
Go-to-market
 Joomla!
Community
Go-to-market
 Joomla!
            Business benefits
Community
Lead
Generation
Lead
            Generation


Joom!Fish
Lead
            Generation


Joom!Fish   =   Product
Lead
            Generation


Joom!Fish   =   Product + Subscription
Lead
            Generation

                                             Recurring and scalable
Joom!Fish   =   Product + Subscription   =
                                                    revenue
Lead
                  Generation
Joomla! project


   Visibility



                                                   Recurring and scalable
  Joom!Fish       =   Product + Subscription   =
                                                          revenue
Lead
                Generation
Joomla! project =   Open Source Community


   Visibility



                                                 Recurring and scalable
  Joom!Fish     =   Product + Subscription   =
                                                        revenue
Lead
                Generation
Joomla! project =   Open Source Community =          Global market


   Visibility



                                                 Recurring and scalable
  Joom!Fish     =   Product + Subscription   =
                                                        revenue
Lead
                Generation
Joomla! project =   Open Source Community =          Global market


   Visibility



                                                 Recurring and scalable
  Joom!Fish     =   Product + Subscription   =
                                                        revenue


   Visibility



Think Network
Lead
                Generation
Joomla! project =   Open Source Community =          Global market


   Visibility



                                                 Recurring and scalable
  Joom!Fish     =   Product + Subscription   =
                                                        revenue


   Visibility



Think Network =          Services
Lead
                Generation
Joomla! project =   Open Source Community =          Global market


   Visibility



                                                 Recurring and scalable
  Joom!Fish     =   Product + Subscription   =
                                                        revenue


   Visibility



                                                      High margin
Think Network =          Services            =
                                                    consulting rates
Lead
                       Generation
      Joomla! project =    Open Source Community =          Global market


          Visibility



                                                        Recurring and scalable
Visibility Joom!Fish   =   Product + Subscription   =
                                                               revenue


          Visibility



                                                             High margin
       Think Network =          Services            =
                                                           consulting rates
Thank you!

                                         Questions?

Credits


                                                                                          Contact me:
  •   http://www.flickr.com/photos/joebeone/544978512/
  •   http://www.flickr.com/photos/marcn/472863574/
  •   http://www.flickr.com/photos/dkpto/4426951616/


                                                                                             @ordnas
  •   http://www.flickr.com/photos/hirsch/22583890/
  •   http://www.flickr.com/photos/helgabj/1859917646/
  •   http://www.flickr.com/photos/worldeconomicforum/346665560/
  •   http://www.flickr.com/photos/nojhan/3204073130/
  •   http://www.flickr.com/photos/hagengraf/2311487135/




© 2010 Initmarketing (except where otherwise noted). Some rights reserved.
Distributed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.

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Marketing is for Geeks

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