1. Marketing in a weak economy 4.05.2010

2. introduction Article “Marketing in a weak economy” Published on forbes.com, 2.05.2010 Author was Knowledge@Wharton ~10 min The main titles are recession, customers behavior, high anxiety, threat of private labels and keeping up with consumers.

3. Recession Consumer behavior Brands have taken a beating Private labels have gained market share Consumers are cutting back Retailers are turning up the heat Less eager to open up their wallets People are starting to change Focus on home and family No free lunch anymore

4. High anxiety Looking for reassurance Simplify consumers lives Company will do what it always has done is important – it is security

6. Highlighting nutritional information

7. Every little decision does matter

8. Made a good decision

9. Doing the right thing

10. Controlling their controllables

12. Keeping up with consumers Internet – new ways to reach out Online forums Offered coupons Maintain a Facebook or Twitter presence The knee-jerk reaction: Consumer wants this This is something we should provide

13. Traditional marketing research Take the time Think about how to provide a benefit What consumers really want Challenge: Maintain a distinction between information Focus on what is actionable

14. THANK YOU! Do you have any questions?