Marketing in a Global Economy Read the article: " Airbnb and the Unstoppable Rise of the Share Economy ". A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business. In a three- to four-page paper (not including the title and reference pages): Explain how this concept is disrupting our traditional economy. Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business. .