The document discusses whether the GAA (Ireland's largest sporting organization) is commercializing and "selling out". It notes that the GAA is signing lucrative sponsorship and broadcast deals, hosting non-GAA events at Croke Park, and was set to earn €5 million from proposed concerts. However, the figures show that over half of GAA's €55 million revenue in 2013 came from gate receipts, while expenses focused on organizing competitions (21%) and games development (17%). While the GAA is bringing in more money, it is spending it on improving facilities and competitions at all levels rather than "selling out" its roots as an amateur organization.