Embark on a transformative journey through the epochs of marketing with 'Marketing Evolution 1.0 to 5.0.' Explore the dynamic shifts, groundbreaking strategies, and technological revolutions that have shaped the evolution of marketing over time. From traditional methods to the era of digital dominance, witness the relentless pursuit of innovation, adaptability, and customer-centricity. This comprehensive exploration offers insights into the past, present, and future of marketing, illuminating the milestones that have defined each evolutionary stage. Join us as we unravel the intricate tapestry of marketing's evolution, celebrating its resilience and continual reinvention in the ever-evolving business landscape.

1. Marketing evolution

2. Marketing 1.0: Product-Centric Approach (1900s
- 1960s)
● This era focused on the
production and efficient
distribution of goods.
● The goal was to make
products available and
accessible to consumers.

3. Marketing 2.0: Customer-Centric Approach
(1960s - 1990s)
● The focus shifted from
products to customers.
● The 4Ps (Product, Price, Place,
Promotion) framework gained
prominence.

4. Marketing 3.0: Value-Centric Approach (Late
1990s - Early 2000s)
● This stage emphasized
delivering value beyond
products and services.
● Brands sought to connect
with consumers on a deeper
level, addressing emotional
and societal needs.

5. Marketing 4.0: Digital-Centric Approach (Mid-
2000s - Present)
● The rise of the internet and
digital technologies
transformed marketing.
● Online platforms, social
media, and e-commerce
became central to reaching
and engaging consumers.

6. Marketing 5.0: Human-Centric Approach
(Emerging - Future)
● places a strong emphasis on
human connections and
experiences.
● It recognizes the importance
of combining technology with
a deep understanding of
human emotions, values, and
cultural contexts.

7. To learn more…
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