This document outlines the marketing program, structure, recruitment, jobs, areas, branding, support and targets of Queen Rose. It describes the in-house and external marketing roles including Silver, Gold and Platinum marketers. It also outlines the marketing targets including getting visitors, buyers, and members with monetary targets for each level. The marketing area map shows coverage in Bandung.

1. QR
QUEEN
ROSE
MARKETING CONSEPT

2. MARKETING BRAND
QUEEN ROSE
IN HOUSE MARKETING JOB DESK
Program HR Marketing
Get Member or visitor 1. SM (marketing representatif)
- Office to Office
1. IN HOUSE MARKETING - Community
- Silver Marketing - Telemarketing
- Gold Marketing - Crowed people
- Platinum Marketing
2. GM (marketing eksekutif supervisor)
2. External Marketing - Find member
- Personal Marketing - Mantainance Mamber
- Event Organizer
3. PM (asisten marketing)
- Manage SM and PM to achivement Target
- Plant event

3. MARKETING STRUCTURE ORG
QUEEN ROSE
PLATINUM
GOLD GOLD GOLD
SILVER SILVER SILVER SILVER SILVER SILVER
SILVER SILVER SILVER

4. MARKETING RECRUITMENT
QUEEN ROSE
IN HOUSE MARKETING
1. PR AND MARKETING ANOTHER CLUB
2. EX EVENT ORGENAISER
3. OPEN HOUSE ADVERTISING TO RECRUITMENT
4. FRESH GRADUATE
5. FREELANCER (CLUBER)
EXTERNAL MARKETING
1. EVENT ORGANIZER
2. COMPANY-COMPANY
3. FREELANCER
4. PEOPLE IN COMMUNITY

5. MARKETING JOB DESK
QUEEN ROSE
GOLD MARKETING
SILVER MARKETING
1. Maintanance 2 SM
1. Get Visitor and Buying 2. Maintanance Visitor buying from SM
2. Promo by Phone/Ponsel/Internet 3. Maintanance 20 Member
3. Every day give testimoni status 4. Get visitor buying and promo to be member
(update status) 5. Promo by Phone/Ponsel/Internet
4. Door to door promo 6. Every day give testimoni status
5. Coordination to GM and PM (update status)
(plant day by day) 7. Door to door promo
6. Achivement target 8. Coordination to GM and PM
(update achivement target dbd) (plant day by day)
9. Achivement target
(update achivement target dbd)

6. MARKETING JOB DESK
QUEEN ROSE
PLATINUM MARKETING
1. Maintanance 6 SM and 3 GM
2. Maintanance Sponsor
3. Analysis Market
4. Update every information for SM and GM
5. Planning Promo, event, budget and sponsor.
6. Achivement target

7. MARKETING AREA PM
QUEEN ROSE
TIMUR
Titik 0 Bandung
BARAT

8. MARKETING BRANDING
QUEEN ROSE
MEDIA PROMOTION
1.SMS BROADCASTING MASSANGER
2.BLACKBERRY BM
3.SOSIAL NETWORK
4.VOUCHER DISCOUNT
5.TELEMARKETING
6.CORPORATE RATE FEE

9. MARKETING SUPPORT
QUEEN ROSE
1. OFFICE FOR ACTIVITY MARKETING
2. PHONE AND INTERNET
3. VOUCHER DISCOUNT AND TICKET
4. NAME CARD
5. MOBILE VEHICLE
6. SPECIAL TIME TO EVENT FROM MARKETING/EVENT ORGANIZE
7. OPTIONAL SPONSOR (BRANDING/GIVE/SELLING)
8. DOORPRIZE TIME (COORDINIR MARKETING)
9. MEMBER GET MEMBER
10. ADVERTISING ( HUMAN RESOUCE )

10. MARKETING TARGET
QUEEN ROSE
Target Marketing In house
1. Silver Marketing
Get Visitor and buying
Target Rp. 60.000.000,-/bln
Disc. Visitor 10% 3. Platinum Marketing
Fee SM 5% after disc Visitor + Rp. 500.000,- Get Visitor and buying, Get Member,
Get 3 GM, and 6 SM
2. Gold Marketing Target Team
Get Visitor and buying, Get Member Sponsor Rp. 5.000.000,-/bln
Target V&B Rp. 90.000.000,-/bln Fee PM 2% (after disc and Fee M)
Target Member 25 (maintance)
Disc. Mamber 20%
Fee GM 5% (after disc) + Rp. 1.000.000,-
ILUSTRATION