The document outlines the marketing communication process, emphasizing the importance of effectively conveying messages to customers through various media. It encourages the analysis of a recent promotion experience, focusing on the effectiveness of different communication elements and suggesting potential improvements in the chosen medium. Additionally, it invites engagement with peers to evaluate the success of promotions and identify missed elements in their discussions.

1. Marketing Communication Process
Communicating is an important marketing process of conveying
our message to our customers and prospects. We use certain
media based upon their ability to meet communication goals and
objectives.
Describe a recent promotion experience. (As seen on television,
mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
Identify each of the Communication Process elements to that
promotion. Provide evidence by example.
Discuss whether the given promotion was effective and how it
would be better served in another promotion medium. Present
your rationale in marketing terms/ concepts.
Read other student posts and identify elements they may have
missed and/ or those that were done well that made that
promotion particularly effective.
Be sure to provide supporting evidence for your statements.
Write your initial response in a minimum of 200–300 words.
Apply a standard business writing style (headers