The document discusses common pitfalls in SWOT analysis application by students, including superficial understanding and lack of research on all elements. It emphasizes the importance of considering external factors like legislation and competition while conducting SWOT analysis. Additionally, it calls for a discussion on the benefits and drawbacks of using SWOT analysis in internal audits.

1. Many students in the past have applied SWOT in a very
descriptive manner: without conducting in depth research to
all of its elements, without acknowledging the research sources,
and without taking into consideration external forces relating to
legislation, competition and change.
Please use this discussion to raise issues relating to internal
audit and the proper use of SWOT. You are also required to
discuss the advantages and disadvantages of SWOT analysis.
200 words or more, no plagiarism please.