This document summarizes Matthew Scott's presentation on using new media marketing tools like blogs, podcasts, and RSS feeds. The presentation covers how to choose a blog name and domain, different types of blogs, why having a blog and podcast can help find an audience and communicate your message. It also explains what a podcast is, how to create one using a phone or audio recorder, and upload it for others to access on demand.

1. Using New Media Marketing Tools:
How to get the most from blogs, podcast, & RSS
Matthew Scott
Founder & Managing Director
The Life’s Work Group, Inc.

3. WHEN: June 10 @ 2PM Central Standard Time
WHERE: http://webinars.ppa.org
“CLICK TO REGISTER”
WHAT: Post-Meeting Q&A

4. This presentation is not about...

5. rather...

6. Revenue Producing
Activity

8. marketing is...

9. marketing is getting people with a specific
challenge to know, like, trust, and refer you.

10. Matthew LIVES here...

11. ...and here.

12. and WORKS here...

13. Matthew THINKS here...

14. With people FROM here...

15. Matthew LOVES family...

16. and the girl he had
a crush-on in 7th grade...

17. marries girl (23yrs)...

18. My FRIENDS & I like to...

19. and...

20. CHALLENGE each other...

21. EAT & DRINK my...

22. I have a GLOBAL FOOTPRINT...
27 countries & counting...

24. Matthew drives this...

25. With my
dog “Surf”

26. and this

27. Matthew WORKED as...

28. His OFFICE was ...

29. Just Like his father...

30. Matthew TRANSITIONS...

31. COMBAT BOOTS for...

32. Wing-tips...

33. AND then...

35. { Sold for 16x Earnings }

36. Consulting
Coaching
Blog Community

37. If you don’t...
< >
Believe...

38. You are in the information
marketing business...
---->>

39. ... no matter what you sell.

40. “He is lame. Cocktail anyone?”

41. Read Blogs?

42. Have Blogs?

43. Listen to Podcasts?

44. Have Own Podcast?

45. A blog is a...
website (software) that puts
most recent content at the top of
the site & enables people to
comment.

46. Blog
RSS
“ping”
Think! Podcast keyword search

47. Step 1:
Name
www........
& Go Daddy...

48. Kind of like naming your child,
but different...

49. Think...
remember?

50. Good...
www.hugginsandlambertlp.com
Bad!

51. Blog Name Starter Kit:
• proximity
• industry focus
• memorable, but not too “cute”
• company name
• create vocabulary word
• short as possible
• sounds like...
• visual looks like...

52. Step # 2
[Go Daddy.com]
$9.95

53. {Virtual Real Estate}
“Gordon Gecko Rules Apply”
don’t forget...

54. Domain Names for...
• podcast
• special programs
• special products
• marketing calendar
because...

55. Think Seinfeld...
www.nycpromoproducts4u.com/special-products-month.php

56. Step # 3:
{Choose Blog Type}
a. Squarespace
b. Word Press
c. Type Pad
Free or $ 15 dollars per mth.

57. [ Blog ]
www.BrandMeNYC.com

58. You only need a website if...

59. ...want customers

60. You only need a blog if...

61. ...want community

62. web presence
vs.
web site

63. ? ?

64. WHY BLOG ?
because...

65. WHY BLOG ?
To be found in the way people search...

66. Search Engines
Love Blog Posts
Because...

67. Each blog Post a “mini-website”
so IMAGINE...

68. keyword search
or....

72. WHY BLOG ?
because...

73. 2
Find & Communicate Difference

74. Features & Benefits

75. WHY PODCAST ?

76. A podcast is...
time-shifted (24x7 on-demand)
re-purposed audio content.

77. Time Shifted
*Disclaimer: Podcasts & Farm Equipment May Be Hazardous To Your Health & Every Animal in Sight

78. Re-Purpose
• How to?
• How to brand your company with
promotional...
• Distributor Sales On-Boarding
• Interview an expert
• Customer Testimonials
• Audio Action Guide
• For Fee- Teleseminar or Webinar
• Book
• CD or DVD

79. Think QVC !

80. Think “Click & Clack”

81. Think Tivo!

82. Think hand-held!
and...

84. { 100 x
Audience }

85. [ Cross Selling Opportunity ]

86. To Podcast, I need...

87. a phone...
or...

89. Speak into the...
&

90. is uploaded to a... @ $15 dollars
per month
Audio Recorder
looks like...

92. podcast uploaded & viewed on ...
125 million est. sold to date
or your...

100. WHEN: June 10 @ 2PM Central Standard Time
WHERE: http://webinars.ppa.org
“CLICK TO REGISTER”
WHAT: Post-Meeting Q&A

101. Matthew Scott, M.S.
mscott@lifesworkgroup.com
1-866-981-9675
www.basecampcoach.com

102. is
h ?
T n
nt tio
W n a ta
re se
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Using New Media Marketing Tools:
How to get the most from blogs, podcast, & RSS
Matthew Scott
Founder & Managing Director
then...
The Life’s Work Group, Inc.

103. mscott@lifesworkgroup.com
PPAI PPT Presentation
Dear Matthew,
Please send me a copy of your PPT
Presentation on New Marketing Media.
Thanks,
Donald Trump