SlideShare a Scribd company logo
Are you a
small business owner?
Do you have to complete
  proposals to earn new
        business?

(RFP) Request for Proposal
NO          YES

Quit Now   Continue
Proposals are a pain in the




* No asses were harmed during this presentation
Proposals are a pain in the




* No asses were harmed during this presentation
Proposals are a pain in the


                  X
* No asses were harmed during this presentation
Is this your proposal?
Is this your proposal?
It will be if you don’t know
 how to qualify a proposal
What most small biz owners
     don’t realize is...
Proposals are setup
  so YOU LOSE.
The Truth
 Proposals are used to:
a) Cover the Companies
         legal
The Truth
 Proposals are used to:
a) Cover the Companies
         legal
The Truth
 Proposals are used to:
a) Cover the Companies
         legal



        X
The Truth
 Proposals are used to:
b) I.D. the lowest price
The Truth
   Proposals are used to:
b) turn you into an un-paid
        consultant
The Truth
   Proposals are used to:
b) turn you into an un-paid
        consultant
You Lose If You...
You Lose If You...
•Don’t know the decision-makers
You Lose If You...
•Don’t know the decision-makers
•Don’t know how the ultimate
 decision will be made
You Lose If You...
•Don’t know the decision-makers
•Don’t know how the ultimate
 decision will be made
•When decision will be made
You Lose If You...
•Don’t know the decision-makers
•Don’t know how the ultimate
 decision will be made
•When decision will be made
•Submit the same RFP format as
 everyone else
You will
Do EXACTLY what I say
and you can eliminate the
 proposals you were not
  going to win anyway...
Remember...
You Lose If You...
You Lose If You...
•Don’t know the decision-makers
You Lose If You...
•Don’t know the decision-makers
•Don’t know how the ultimate
 decision will be made
You Lose If You...
•Don’t know the decision-makers
•Don’t know how the ultimate
 decision will be made
•When decision will be made
You Lose If You...
•Don’t know the decision-makers
•Don’t know how the ultimate
 decision will be made
•When decision will be made
•Submit the same RFP format as
 everyone else
Receive Copy
 of Proposal   Ask:
Receive Copy
 of Proposal   Ask:
1. Who will make decision?

2. Ultimately, based on all possible
criteria, how will decision be made?

3. When will the final decision be
made?
And a “seemingly”
gutsy tactic that we
    use w/great
     success...
“Are you open to us giving
you a 25m recommended
     course of action
 presentation before we
 submit a proposal bid?”
Don’t be a Chicken
“Are you open to us giving
you a 25m recommended
     course of action
 presentation before we
 submit a proposal bid?”
Then You Take RFP...
We would...
We recommend...
Then Present your




                      Off
* Per request, we protected identity of our model
Then Present your




                      Off
* Per request, we protected identity of our model
By doing so, YOU will...
By doing so, YOU will...

• Receive more consulting contracts
By doing so, YOU will...

• Receive more consulting contracts
• Avoid or reduce completing long
 RFP proposals
By doing so, YOU will...

• Receive more consulting contracts
• Avoid or reduce completing long
 RFP proposals
• Position as unique against
 competition

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Simple Pre-Proposal Strategy

  • 1. Are you a small business owner?
  • 2. Do you have to complete proposals to earn new business? (RFP) Request for Proposal
  • 3. NO YES Quit Now Continue
  • 4. Proposals are a pain in the * No asses were harmed during this presentation
  • 5. Proposals are a pain in the * No asses were harmed during this presentation
  • 6. Proposals are a pain in the X * No asses were harmed during this presentation
  • 7. Is this your proposal?
  • 8. Is this your proposal?
  • 9. It will be if you don’t know how to qualify a proposal
  • 10. What most small biz owners don’t realize is...
  • 11.
  • 12. Proposals are setup so YOU LOSE.
  • 13. The Truth Proposals are used to: a) Cover the Companies legal
  • 14. The Truth Proposals are used to: a) Cover the Companies legal
  • 15. The Truth Proposals are used to: a) Cover the Companies legal X
  • 16. The Truth Proposals are used to: b) I.D. the lowest price
  • 17. The Truth Proposals are used to: b) turn you into an un-paid consultant
  • 18. The Truth Proposals are used to: b) turn you into an un-paid consultant
  • 19. You Lose If You...
  • 20. You Lose If You... •Don’t know the decision-makers
  • 21. You Lose If You... •Don’t know the decision-makers •Don’t know how the ultimate decision will be made
  • 22. You Lose If You... •Don’t know the decision-makers •Don’t know how the ultimate decision will be made •When decision will be made
  • 23. You Lose If You... •Don’t know the decision-makers •Don’t know how the ultimate decision will be made •When decision will be made •Submit the same RFP format as everyone else
  • 25. Do EXACTLY what I say and you can eliminate the proposals you were not going to win anyway...
  • 27. You Lose If You...
  • 28. You Lose If You... •Don’t know the decision-makers
  • 29. You Lose If You... •Don’t know the decision-makers •Don’t know how the ultimate decision will be made
  • 30. You Lose If You... •Don’t know the decision-makers •Don’t know how the ultimate decision will be made •When decision will be made
  • 31. You Lose If You... •Don’t know the decision-makers •Don’t know how the ultimate decision will be made •When decision will be made •Submit the same RFP format as everyone else
  • 32. Receive Copy of Proposal Ask:
  • 33. Receive Copy of Proposal Ask: 1. Who will make decision? 2. Ultimately, based on all possible criteria, how will decision be made? 3. When will the final decision be made?
  • 34. And a “seemingly” gutsy tactic that we use w/great success...
  • 35. “Are you open to us giving you a 25m recommended course of action presentation before we submit a proposal bid?”
  • 36. Don’t be a Chicken
  • 37. “Are you open to us giving you a 25m recommended course of action presentation before we submit a proposal bid?”
  • 38. Then You Take RFP...
  • 40. Then Present your Off * Per request, we protected identity of our model
  • 41. Then Present your Off * Per request, we protected identity of our model
  • 42. By doing so, YOU will...
  • 43. By doing so, YOU will... • Receive more consulting contracts
  • 44. By doing so, YOU will... • Receive more consulting contracts • Avoid or reduce completing long RFP proposals
  • 45. By doing so, YOU will... • Receive more consulting contracts • Avoid or reduce completing long RFP proposals • Position as unique against competition