Presentation from our sixth edition of Social Sins, this time around the topic "Virtual Reality" and its usage un marketing.

2. 1
“WE ARE”VR
MARKETING & DIGITAL
AGENCY!
OUR SOLUTION MAKES YOUR UNIQUE

3. PBRDigital
•We will tell you what the customer would never tell you.
•We invite you to visit right into his head!
WHERE THE OTHERS END,
WE ARE GETTING STARTED!
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4. Development of the company
•Virtual tours of commercial properties.
•Street View Trusted certification.
2009 / PanoTour
•Merging of companies PanoTour and
GrandPano, establishing of PBRDigital.
2014 / PBRDigital
•Production of cardboard VR viewers.
•Works With Google Cardboard certification.
2015 / PanoBoard
•Development of our unique
multiplatform VR solution.
2016 / AETVR
START PRESENT
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5. Our clients
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Top 8
2016 Most inovative idea awards

6. Our services
Mobile VR apps
01
Desktop VR apps Virtual tours 360 video VR analytics
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02 03 04 05

7. Smart&Multiplatform solution
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8. 5
ON EXHIBITIONS ON EVENTS ON SALES POINT
Make your event remarkable
ATTRACT YOUR AUDIENCE

9. TREND
•TOP MANAGEMENT
VIRTUAL REALITY EVENT

10. Individual customer VR experience
IN USER'S HOME ON EVENT ON SALES POINT
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ENGAGE

11. MARK VR analytics software
ONLINE
OFFLINE
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track & trace

12. Use of VR analytic software, metrics and results
We measure emotions that sell.
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VR ANALYTICS
case study

13. Tracked product
#02 2-room apartment
#03 1-room apartment
#01 3-room apartment
Unequipped
Equipped
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14. Acquisition of clients
We monitor clients who have come to a sales point based on:
78
ONLINE
PPC campaigns,
Facebook, PR
articles, contextual
advertising
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OFFLINE
Billboards, megaboards,
CLV, direct broker
acquisition
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15. Identification of the client
Families05
Individual - investor 02
Companies04
Individual - buyer 01
Young couples 03
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16. Tracked metrics
Use time
The average use
time of a user in a
single event.
Heatmaps
Heatmaps shows us
where is the user
looking.
Frequency of use
Number of uses in
the tracked period
of time.
Visit time
The time span curve
when the app
was used.
0201 03 04 05
End point
Points where users
leave the app.
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17. Individual - investor
End point | 2 %
Use time | 6 %
Frequency of use| 8 %
Visit time | 16 %
Heatmap | 68 %
RESULT
1-room (unequiped)
Investors are interested mostly in 1-room apartments
where they are interested in the window view. Average
time spent in the app was 3 min. They have seen the app
overall 14 times over the observed period of 2 months.
End point was mostly a balcony.
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18. End point | 4 %
Use time | 8 %
Frequency of use | 12
%
Visit time| 14 %
Heatmap | 62 %
2-room (equiped)
The target group of young individuals was most often
interested in a fully equipped living room. They spent an
average of 5 minutes in this room. They watched mostly
in the afternoon and launched the app 36 times.
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RESULT
Individual – buyer

19. End point | 1 %
Use time | 3 %
Frequency of use | 7 %
Visit time | 8 %
Heatmap | 81 %
2-room (equiped)
This target group spent most time in the living room with
a kitchen. The tour lasted about 2.5 minutes. and they
launched it 24 times. After the tour of whole apartment,
they ended up again in the living room.
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RESULT
Young couples

20. End point | 1 %
Use time | 3 %
Frequency of use | 8 %
Visit time | 13 %
Heatmap | 73 %
3-room (equiped)
Families spend the most time in the children's room
and look at the kitchen. They spent 5 minutes in the
tour. and use it 42 times. They usually look in the
afternoon on the tour. The end point is again in the
children's room.
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RESULT
Families

21. End point | 2 %
Use time | 4 %
Frequency of use | 11
%
Visit time | 16 %
Heatmap | 67 %
2-room (equipped)
Companies interested in housing were interested in
the general layout. The rate of visit of the rooms was
basically equivalent. The tour lasted 3.5 minutes. and
it was launched 18 times. The end point was set on
the balcony.
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RESULT
Companies

22. The time of sale of the best selling 2-room
apartment in the Jarabinky development
project was reduced by 24%.
FINAL RESULT
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23. We identify the client on the input using the QR code on
PanoBoard VR viewer, which is a key to the user tracking.
With automatic cookie logging, we are able to assign the
current instance of using VR app to a specific user.
COOKIES
E-MAIL
ENQUIRY
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Identification of the client

24. Female
up to 24 | 28 %
Male
25 - 34 | 32 %
35 - 44 | 23 %
45 - 64 | 12 %
over 65 | 5 %
25 - 34 | 37 %
35 - 44 | 25 %
45 - 64 | 13 %
over 65 | 3 %
25 - 34 | 22 %
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Demographic indicators

25. Lyfestyles /
Outdoor enthusiasts
03
Media /
Entertainment
01
Technology /
Technophiles
02
Banking /
Finance
04
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Interests of the user

26. We know exactly where are users looking,
how long they are looking there and which
part of the room is the most interesting to them.
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Heatmaps

27. We can create publics according to clients
needs for further follow-up remarketing
campaigns on advertising tools like
Facebook, Google AdWords or Sklik.
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Remarketing publics

28. According to the data the client chooses to track
at the start of the campaign, we segment users
into several groups.
For each group, unique communication
campaigns are created, especially on social sites.
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Mark VR analytics in use

29. Display of contextual
advertising on Facebook
We can display the same content which
the users have been the most interested
in.
The user has subliminal advertising and it
is 100% personalized.
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30. I will be happy to answer you questions.
martin@panoboard.cz
+420 602 764 642.
THANK YOU!