Many writers struggle with two major components of their businesses: marketing and revenue generation. In this content-rich presentation, Stephanie Chandler shares real-world strategies that you can use to build an audience online and add lucrative revenue streams to your author business. You will learn how to: **Choose a niche and establish authority in your field **Grow your audience online with key foundational components (a professional website, blog and social media presence) **Leverage powerful tactics including guest blogging, podcasting, video and more **Create profitable revenue streams from corporate sponsors, online events, member sites and information products **Work less and earn more (really!) Whether you’re just getting started or you’ve been an author for many years, this presentation is jam packed with practical strategies that can help you achieve your goals! *I'm available to deliver this presentation to writers' groups, conferences and events, either in person or via webinar. Contact me for details!

1. Marketing & Monetizing
Online Promotion and
Revenue Streams for Authors
Stephanie Chandler
@bizauthor | @NonfictionAssoc

2. What Do You Want to Be Known For?
1. Define Your Target
Audience
2. Identify Their Wants/Needs
3. Establish Your Authority
4. Become a Resource
5. Choose Your Business
Model
GOAL = SERVE
Claim Your NICHE and Step on to the Virtual Stage

3. Small Biz Thoughts.com
Author/Speaker/Consultant for IT Business Owners

4. Melinda Emerson
@SmallBizLady

5. Kemble Scott
Fiction Writer

6. Patrick Schwerdtfeger
Social Media Victories

7. J.A. Konrath
Thrillers and Publishing? Straddling Two Niches

8. Gretchen Rubin
Come On Get Happy!

9. Backyard Chickens.com
Guess how many monthly visitors?

10. SEO Best Practices
• Keyword Concentration
• Relevant Incoming Links
• Anchored Links
• Frequent Updates
• Content is King
Small Changes Make a Big Difference

11. The Power of Blogging
• Great SEO
• Build Your
Audience
• Media Potential
• Content from
Customers,
Peers,
Employees
Your Secret Weapon

12. The Big Secret: Content
• Articles/Blog Posts
• Product Reviews
• Industry News
• How-to Tips
• Case Studies
• Interviews with Executives
• Editorial Commentary
• Enlist Peers, Clients, Employees
Showcase Your Expertise

13. Social Media Strategy
What Most People Miss
BLOG

14. Podcasts, Teleseminars, Webinars
• Single events, series
or conferences
• Be a guest on other
people’s programs
• Host your own
• Promote via social
media
• Archive on your site
• Distribute via iTunes
Expand Your Reach

15. Video
• Generate traffic
• Attract target
audience
• Establish expertise
• Add interest to your
website
• Inexpensive to
produce
Potential to Go Viral

16. Grow Your Audience
• Community is vital
• Find your target audience
• Figure out where they spend their
time
• Engage in existing communities
• Start your own
– Meetup.com
– LinkedIn Groups
– Ning
– Yahoo Groups
Tap into the Power of Community

17. Email Marketing
• Permission to market!
• Build your list
• Give incentive
• Options:
– Constant Contact
– iContact
– Mail Chimp
– Aweber
It’s Not Dead!

18. Bloggers Rule
• Guest Posts
• Interviews
• Book Give-aways
• Book Reviews
Huge Influence

19. Book Reviews
• Amazon Reviewers
• Book Review Targeter
(software)
• NetGalley
• BookBub
• Goodreads
• Bloggers
• Friends, Peers
Essential for Sales

20. Show Me the Money!
Monetizing Your Business

21. Niche Books
Food-Allergy.org

22. Workbooks
High Perceived Value, Low Competition

23. Professional Speaking
• Speaker page
• Focused topics with
great titles
• Testimonials
• Video clips
• Answer “Call for
speaker” requests
Keynote = $$$

24. Teleseminars and Webinars
SpeakerNetNews.com

25. Online Education
• Via Webinar and
Teleseminar
• Online Classes
• Self-Study Programs
• Online Conferences
Teach!

26. Certification Programs
Example: OnePageBusinessPlan.com

27. Information Products
• Books
• Ebooks
• Special Reports
• Whitepapers
• Tips Sheets
• Workbooks
• Training Programs
Profit from Your Knowledge

28. Special Reports
PublicityHound.com

29. Membership Program
HerbMentor.com

30. Subscription Program
LoopsClub.com

31. Community
PodcastersParadise.com

32. Freelance Writing
Or Ghostwriting

33. Advertising
Great for High-Traffic Sites
• http://Adsense.com
• http://RevenueHits.com
• http://Kontera.com
• http://Chitika.com
Affiliates:
• http://cj.com
• http://jvzoo.com
• http://clickbank.com
• http://Rakuten.com

34. Corporate Sponsors
• Speaking
• Spokesperson
• Blogging
• Site Ads
• Give-Aways
• Webinars
• Twitter Chats
• Event Sponsorship
• Books in Bulk
They Need You

35. Plant Your Garden
Three Seeds Each Day

36. Questions?
NonfictionAuthorsAssociation.com | NonfictionWritersConference.com
Twitter: @bizauthor and @NonfictionAssoc
Thank YOU
I Appreciate Your Time!